By MD Matt
Emergency preparedness is big business. From doomsday preppers to the walking dead, surviving the dark times has become as much about entertainment as practicality. Surging public interest has driven an entire industry of zombie survival, tactical readiness, bug-out bags, and disaster thwarting products. Some are good, some questionable, and many downright ridiculous. Novice preppers looking for a preconfigured emergency solution are faced with a dizzying array of conflicting advertising. Wading through this storm is often frustrating. What do I actually need? Am I buying quality products? Am I spending too much? Would I be better served building my own kit? . . .