May NICS Totals Up Slightly From 2018

After some down months vs year-earlier numbers, the National Shooting Sports Foundation reports that May’s NICS total were up slightly over May 2018. All in all, good news. While not a perfect measure of firearm sales, NICS checks are a decent barometer of the state of the business. Here’s the NSSF’s press release . . […]

BREAKING: Brownells Acquires AR15.Com Via 2nd Adventure Group

The mega-popular online forum, known to many of its users as Arfcom, is now officially part of one of the gun community’s most-loved firearms brands. Here’s’s announcement: Community Members, We have exciting news to share with you today about the future of The News has joined the 2nd Adventure Group family. The 2nd […]

Corporate Gun Control: Demands Customers Stop Selling Semi-Auto Rifles

Salesforce is a CRM (customer relationship management) software platform. It’s apparently well thought of and their e-commerce services are used by thousands of businesses including many retailers. One of Salesforce’s customers is Camping World. And Camping World sells guns. Now, like so many other firms in the last year since Parkland, Salesforce is making it […]

Anti-Gun Marketing Gold: Levi Strauss and Shannon Watts, Together at Last

By NRA-ILA At the National Retail Federation’s 2018 convention in New York City, Levi Strauss & Co. Brand President James Curleigh told those assembled that the multinational pants manufacturer intends to be the “most relevant lifestyle brand.” Evidently, part of creating that “lifestyle” includes foisting a doctrinaire set of political beliefs onto its employees and customers. Last […]

Dick’s Ed Stack Keeps Virtue Signaling While Competitors Take His Market Share

Dick’s CEO Ed Stack, who took over his father’s company, has embraced virtue-signaling as a marketing strategy. Ed’s leadership hasn’t gone well for him, his company or shareholders. Indeed, as Stack has pursued gun control as a corporate policy to promote his company since the Parkland shooting, competitors have happily taken Dick’s gun, ammo and […]

Big Gun Makers’ Sales, Earnings Continue to Slide

Sturm, Ruger and Vista Outdoor reported their first quarter 2019 earnings in the last couple of days and the two firearms industry giants and both reported lower earnings. The introduction of new products is helping Ruger’s results, but inventories continue to rise. Here are some highlights from Ruger’s press release: In the first quarter of […]

Fighting for Your Rights…And Your Wallet

By Larry Keane Tax holidays are a common occurrence across many states in the U.S where, usually for one weekend a year, certain eligible products are exempt from sales tax. The benefits of these holidays are two-fold, as business owners see a dramatic increase in sales throughout the holiday weekend while consumers can save hundreds […]

NSSF Praises President Trump’s Rejection of UN Arms Trade Tready

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearms industry trade association, praised President Donald Trump’s rejection of the United Nations Arms Trade Treaty that was signed by the Obama Administration, but was never ratified. President Trump delivered the announcement at the NRA Annual Meeting in Indianapolis, Friday, April 26, noting, “We’re taking our […]

A New Zealand Gun Owner’s Plea For Help

New Zealand has become quite the hot mess for gun owners. Not only has the government gone after gun owners, forcibly confiscating firearms, but it seems at least one big sporting goods chain in Kiwiland has sided with the government against gun owners. Not only that, but according to one gun owner we’ve spoken to, […]