Sturm, Ruger Leads Firearms Manufacturing in the U.S.

Sturm, Ruger is the country’s largest gun maker, according to the most-recent figures from the Bureau of Alcohol, Tobacco, Firearms, and Explosives (BATFE). The agency’s “Firearms Commerce in the United States Annual Statistical Update” interim report for 2018 shows that firearms industry manufacturing volume moved up about 4% from 2017 to 2018, from 8.3 million […]

LISTEN – Levi’s CEO on Why Company is Anti-Gun: ‘That’s the Kind of Company We Are’

Jeans maker Levi Strauss & Co. has unequivocally aligned itself with the anti-gun left. They make no bones about their anti-Second Amendment corporate stance and have gone out of their way to cozy up with the likes of Michael Bloomberg’s maternal sock puppet, Shannon Watts. Yesterday, at the company’s annual shareholder meeting, David Almasi of […]

May NICS Totals Up Slightly From 2018

After some down months vs year-earlier numbers, the National Shooting Sports Foundation reports that May’s NICS total were up slightly over May 2018. All in all, good news. While not a perfect measure of firearm sales, NICS checks are a decent barometer of the state of the business. Here’s the NSSF’s press release . . […]

BREAKING: Brownells Acquires AR15.Com Via 2nd Adventure Group

The mega-popular online forum, known to many of its users as Arfcom, is now officially part of one of the gun community’s most-loved firearms brands. Here’s’s announcement: Community Members, We have exciting news to share with you today about the future of The News has joined the 2nd Adventure Group family. The 2nd […]

Corporate Gun Control: Demands Customers Stop Selling Semi-Auto Rifles

Salesforce is a CRM (customer relationship management) software platform. It’s apparently well thought of and their e-commerce services are used by thousands of businesses including many retailers. One of Salesforce’s customers is Camping World. And Camping World sells guns. Now, like so many other firms in the last year since Parkland, Salesforce is making it […]

Anti-Gun Marketing Gold: Levi Strauss and Shannon Watts, Together at Last

By NRA-ILA At the National Retail Federation’s 2018 convention in New York City, Levi Strauss & Co. Brand President James Curleigh told those assembled that the multinational pants manufacturer intends to be the “most relevant lifestyle brand.” Evidently, part of creating that “lifestyle” includes foisting a doctrinaire set of political beliefs onto its employees and customers. Last […]

Dick’s Ed Stack Keeps Virtue Signaling While Competitors Take His Market Share

Dick’s CEO Ed Stack, who took over his father’s company, has embraced virtue-signaling as a marketing strategy. Ed’s leadership hasn’t gone well for him, his company or shareholders. Indeed, as Stack has pursued gun control as a corporate policy to promote his company since the Parkland shooting, competitors have happily taken Dick’s gun, ammo and […]