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The National Shooting Sports Federation dishes the dirt on market share (thanks to americanrifleman.org for the formatting):

• Top rifle brand: Remington (17.5 percent of all purchases)
• Top shotgun brand: Remington and Mossberg (virtual tie with 21.5 percent of all purchases)
• Top muzzleloader brand: Thompson Center (31.9 percent of all purchases)
• Top handgun brand: Ruger (16.7 percent of all purchases)
• Top scope for firearms: Bushnell (17.1 percent of all purchases)
• Top rifle ammunition brand: Remington (25.3 percent of all purchases)
• Top shotgun ammunition brand: Winchester (31.9 percent of all purchases)
• Top handgun ammunition brand: Winchester (22.0 percent of all purchases)

• Top blackpowder brand: Pyrodex (38.7 percent of all purchases)
• Top balls, bullets, or shot brand: Hornady (28.4 percent of all purchases)
• Top decoy brand:  Mojo (12.9 percent of all purchases)
• Top game call brand: Primos (33.5 percent of all purchases)

• Top reloading bullet brand: Hornady (31.7 percent of all purchases)
• Top reloading primer brand: CCI (38.2 percent of all purchases)
• Top reloading powder brand: Hodgdon (37.8 percent of all purchases)
• Top holster brand:  Uncle Mikes (19.0 percent of all purchases)
• Top scent or scent covering brand:  Scent-A-Way, Scent Shield (14.7 percent of all purchases each)
• Top shooting target brand: Shoot-N-C (31.3 percent of all purchases)
• Top clay brand: White Flyer (51.8 percent of all purchases)

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6 COMMENTS

  2. It would also be interesting to see these numbers broken down even further, with stats on the top bolt action rifle brand, semi auto rifle, pump shotgun, semi auto shotgun, etc.

  4. “Top” and “best” are hardly synonymous among some of these examples. “Best marketed” seems to be the focus of this list.

  5. Top handgun brand: Ruger???? wonder how they derive their #’s… ’cause GLOCK CONTINUES to ship out -worldwide, mind u- about 25,000 GLOCKS … per MONTH!! …just wondering, thats all. : )

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