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  1. I rather liked it. It was a reminder–or should I say a lesson–that the Second Amendment is a fundamental right that we have not ceded to government control, that we the People are sovereign and the government answers to us. Stand up for freedom. I can dig that.

    • Oh, I like it too. But I already agree with the message.

      I don’t think that Susie Soccermom or Lefty Liberal is going to say, “I thought gun control was a good idea — especially after those kids were shot — but this NRA ad made me think gun control might be a bad idea.”

      • The only thing that will every make Susie Soccermom embrace firearms is when something bad happens to her or her loved one. Then when that feeling of helplessness sets in while waiting for LEO to arrive, she will wish she had a gun or some means of protecting herself or her family. That is the liberal AH HA moment. Anything short of that is a waste of time. I stopped arguing my views because most of them are so far gone in their ideology it is a waste of time. I think the NRA has to rally up its base and not try to convince people that will never be convinced. America is worth fighting for and we have foreign and domestic enemies right now. They want my guns, COME AND TAKE THEM.

        • She will wish that she had a double-barreled shotgun, with which to fire two warning shots into the air outside her home, so that Joe Biden will come flying, cape a-fluttering, to reason with the nice but confused person who, in a bout of poor judgment, mistakenly chose to enter the woman’s home. The would-be criminal will then realize his/her honest mistake, thanks to Cap’n Joe, and return to his/her otherwise peaceful, productive, law-abiding life as a member of the wonderful utopian society we all very clearly live in.

      • If every single person in the video was a woman, would you tell me to “look past sex?” Or would you think the video did not sufficiently represent what “We Are America” means?

    • Well it is kinda like the“No More Hesitation” targets the Government is buying. They are all white. White kids, white old people, and white pregnant women. I guess we are the target (pun by accident) audience on both sides of the argument!

    • More young females is a good start. I dont mean that in a sexist way but its not all OFWGs. But I agree, we should have more non-whites. I talk to so many shooters if different ethnic backgrounds and can easily say they are not hard to come by.

    • I noticed that as well. Like it or not, they need to get the same demographic coverage as America represents, else they are fighting a loosing battle.

    • Remember, viral is more powerful than MSM for most demographics under the age of 60, (if it wasn’t, advertisers wouldn’t bother with it) Spreading this via social medias is arguably just as powerful as network television.

      That being said, yeah, some national air time would be nice.

    • They may decline to air.
      Remember that it was St. Reagan The Magnificent that did away with the equal time requirement for media.

      (…thus giving rise to much of the polarization we see in the media).

  2. Meh, it’s not bad. But I kind of expected something more significant from the leading guns rights org. Something that could go viral on youtube. Something with more emotion. Some kind of father/son/daughter moment passing down grandpa’s rifle.

    Maybe old Wayne-O could squat a loaf onto a picture of Obama and Feinstien? I’d forward that on.

    Really I don’t know how you get the message to the sheep. Maybe show a guy with a gun in one hand and a shiny ball in the other? Man shakes ball, sheep forget about guns?

    • I have a perfect one:

      It’s 2050-something.

      Grandpa is handing his young grandson a banged up Henry.

      The intro to Nugent’s “Fred Bear” fades in softly…

      “Does it still work?”, asks the boy.

      “Oh, no… ” says grandpa “Soon after the 2013 Assault Weapons acts, the gun grabbers found yet another pretext to confiscate semiautomatic rifles – a century-old design at that time. Then, they further regulated firearm ownership, requiring people to turn in what they had or permanently disable what qualified as a historical firearm… this one had the bolt removed and the breech welded. The lever works, though….”

      [The boy looks confused at grandpa’s wistful, distant gaze.]

      “When I bought this, when I was young, I looked forward to going shooting and hunting with your dad and then you…”

      “People used to hunt?”

      “Yes…before they outlawed bows and crossbows, too…”

      “They ate meat?… what was that like?….”

      “It was good…..”

      [fade to black]

  3. So…better than that presidential protection farce, but still lacking the punch that says what it intends. Yes, “Obama, blah, blah, blah, Democrat gun-grabbers,” is the easy boogeyman, but there is no appeal to those who may support blue state ideas but not gun control. It still feels they haven’t rounded up the entire “us” for “us vs. them” to work…That and it wouldn’t kill you to put a minority or two that aren’t white women (yes, that guy in the barbershop might be black…). I see the gun ranges full of NRA-supporting minorities and it would help marginalize the fringe element attack that the anti-gun left always uses, and seems justified by commercials like these. Spoken as a African-American NRA Member in the interest of full disclosure.

    Colion Noir needs to be in every NRA ad.

  4. I’m not a big fan of “patriotic” commercials, but this is a pretty good one. Maybe the NRA is finally getting with the program

  5. They really need to cut this heavy music graphics and voice-over shit and get with the millennium. Maybe learn about what someone can do with a simple camera and the free editing software that comes on any consume laptop and youtube. Hickok45, MrColionNoir, Sturmgewehre, AmidsTheNoise, etc, etc, etc.

    People relate best to a personality that they know and trust. A face and a voice. Being real. The message needs to lead with what YOU CAN DO, and the message should be showing people where to find information themselves, where to go to do something themselves. Help people to fight on all fronts. NOT telling people what to think directly, trying to toy with their emotions with scary music, or just trying to make them angry. That stuff may go over well with the cold war crowd but I find it totally useless and not worth my attention.

    • How about TTAG sponsors a pro-second Amendment commercial contest. Come on, everyone, get on board with this. TTAG can probably get some gun manufacturer to offer a firearm as a prize, we can all whip up some genius and Robert and the team can pick the winners.

  6. When someone says ‘it can’t happen here’, the only reason it can’t is because there are people with guns to stop it.

  7. So, I guess this won’t be showing on Comcast. Unless, of course, their capitalist instincts outweigh their socialist beliefs. My bet is money talks. Maybe GOA, SAF, and Cato can co-ordinate a big-budget blitz campaign along with the NRA to really push this down the Antis’ throats.

  8. Decent ad, but I don’t like the fact that the girl shooting the AR near the end doesn’t have a standard (read “high capacity”) mag.

  9. As an industry professional, that’s a damned good ad. (Though some of the graphic treatments bordered on cheesy.) I like it because it isn’t subject to the kind of attack the “President’s Daughter’s” ad was. Finally the NRA seems like they’ve stopped shooting themselves in the foot.

  10. Hey, TTAG, drawing on the wisdom of Don who posted earlier, how about sponsoring a pro-second Amendment commercial contest? Find a sponsor to offer up some gun goodies as prizes and set up a youtube channel for submissions. What fun!

  11. This is a rallying cry for gun owners. I think it does a great job of that.

    NOW we need an emotionally charged one for the people in the middle/average non-gun owner.

  12. My suggestion: Show defensive gun users (not actors, the REAL people) saying “I used a gun to save myself and my 2 children from a home intruder”, “I used a gun to scare off a rapist,” I used a gun to stop a mass shooting”, etc. Maybe even throw in a couple “I lost my husband to a repeat felon”. You can throw in some sort of tag line at the end, which includes the “most-agreed-upon” number of DGU’s last year. Ex. Last year, an estimated XXX,XXX people defended themselves and their families from harm, using guns.”

    End with a link to a website that provides expanded stories to all those in the video, as well as links to news accounts (for proof, of course.) Also use the site to offer counter-arguments (with proof, of course) to all the anti-gun FUD out there.

    Hook them with the emotional stories, and while they are there, present them with a even-keeled, vetted set of facts and logic. Perhaps split the page: one column is the DGU’s story, the other is a debunked myth that relates to that story: I used an AR-15 to defend my home, and look: even the Obama administration admits that an assault weapons ban will do nothing to deter violence.

    I’ll even volunteer to build and host the website.

  13. Too much focus on AR type weapons being shot and not enough on Joe and Jane citizens walking down a dark spooky street or defending their home with more basic guns.


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