A consultant on how Democrats can reach gun owners in the coming campaign year . . .
Spencer Critchley, a California-based communications consultant who worked for President Barack Obama’s 2008 and 2012 campaigns, offered advice for the current field of Democratic White House aspirants.
“The gun debate isn’t really about the facts, it’s about competing views of freedom and culture, and I think Democrats need to grasp that if they want to be effective at reaching more gun owners—most of whom actually support reasonable gun safety measures,” Critchley told The Epoch Times.
“But you need to make a connection on emotion and shared values first,” added Critchley, who is a managing partner at the Boots Road Group.
“If you lead with data linking gun ownership and gun deaths, you send gun owners the message you think guns are just bad, and you’re not likely to get anywhere with them.
– Mark Tapscott in Data May Call Into Question Demands for New Gun Control Laws