“The waiting game until November isn’t reserved for political pundits — it’s also triggered a shift among some retailers over how they market their firearm products. Executives at Nebraska-based Cabela’s Inc. recently told the Wall Street Journal they had two advertising plans at the ready for any outcome in the election. If Mitt Romney wins, Cabela’s will stock up on the accoutrements that come with gun sports, like boots and camouflage. If Mr. Obama wins a second term, the company will capitalize on a perceived threat on gun ownership and add more firearms to its inventory.” – Erich Schwartzel at post-gazette.com
