When I started The Truth About Guns (TTAG) back in late February, I had a simple business plan: build traffic, sell advertising. We’re still in the building phase, which depends entirely on generating content worth reading. This is TTAG post number 2,552. We’ve progressed from no page views to over 500,000 total page views. In the last 30 days, we’ve had 76,159 visitors generating 235,223 page views. Equally important, our readers average 3.09 pages per visit and spend 2:39 on-site. When the stat counter passes 100k visitors per month, I’ll start looking for ad revenue. And then channel it straight to our writers. Because content is king. We will always tell the truth about guns, and I thank you for supporting this venture with your valuable time and attention.