There are three major firearms trade shows during the year. SHOT Show is the kick-off for the larger US-based companies. The other US-based opportunity for a big flashy launch is the NRA Annual Meeting, but the throngs of non-industry retail visitors makes it less appealing. TTAG has been covering both of these events for the last three or four years, and we’ve seen the changes in strategy. Companies are starting to abandon the traditional launch schedules because their new shiny products are getting lost in the noise generated by all the other launches happening at the same time. But there’s one last major industry trade show that TTAG hasn’t covered. Until now . . .
The IWA Outdoor show in Nuremberg, Germany is Europe’s equivalent of our SHOT Show. All of the major “outdoors” manufacturers based in Europe are there, and this time we’ll be able to actually talk to the folks in charge instead of their US-based counterparts. It should be interesting, getting to ask GLOCK about their 42, the management of Walther about their potential legal troubles and the folks at H&K how that sarcophagus is coming.
By the time this posts, I should have left Dallas. I’ve routed myself through more airports than usual to cut down on costs, but I’ll be on the ground Friday morning and you can expect the usual level of trade show coverage once I get set up. Stay tuned — this is gonna be fun.