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Lauren Rich (courtesy

Well the mystery’s over. Remington’s announced that its forthcoming Venture X project is a firearm incorporating TrackingPoint’s tracking technology—just as Nick “Soothsayer” Leghorn predicted. And tested. We’re talking about a Remington-branded “precision guided firearm” or (PGF as I’ve dubbed it) that makes the worst hunter into a Lauren Rich [gratuitously depicted above] or a gender appropriate version thereof and posts the whole thing to YouTube or Facebook. Now I could say something about the company that owns Remington and their track record with companies assimilated into the Freedom Group borg (cough Marlin cough) and the fact that Cerberus’ ballistic baby is on the chopping block (to be stripped and flipped by its owners to themselves) but that would be churlish. Enjoy the cash infusion gentlemen. You’ve earned it. Press release after the jump . . .

Madison, NC – Remington Arms Company, LLC (“Remington”) is pleased to announce that it has entered into a partnership with TrackingPoint, Inc. to manufacture Precision Guided Firearm (PGF) systems.

A Precision Guided Firearm brings fighter-jet-style, lock-and-launch technology to hunters and sportsmen by integrating digital optics and target tracking technology into a shooting system (rifle and ammunition). With TrackingPoint technology, shooters can tag their target, persistently track it as it moves, and hit their aim point at extended ranges. The PGF automatically adjusts for many downrange factors including bullet drop, temperature, barometric pressure, wind input, cant and inclination. In addition, each PGF streams live video to a mobile device and downloads recorded video of each shot via mobile apps.

“TrackingPoint has used technology to provide solutions to difficulties many long-range shooters encounter,” said Scott Blackwell, President of Remington Arms Company. “We are excited about the direction this partnership is taking us. By combining the world’s first Precision Guided Firearm technology with a company who has been the leader in innovation since 1816 with the most advanced R&D network in the world, this partnership is simply remarkable. We’re looking forward to introducing the next evolution of firearm technology to the market from Remington and TrackingPoint.”

“When we received an overwhelming response to the launch of TrackingPoint and our technology at the 2013 SHOT Show, we knew we needed to find the best in class R&D and distribution partner to help us address the larger market demand from sophisticated shooters for technologically advanced products that enhance the shooting experience,” said Jason Schauble, President of TrackingPoint. “Partnering with an iconic brand like Remington to help develop, test and distribute the most advanced shooting technology available on the market today will allow our products to become available to the consumer sooner.”

Details of the results of the Venture X partnership including product specifications, pricing and availability will be forthcoming. Products that result from the Venture X collaboration are expected to be on the market before hunting seasons open in the fall of 2013. To get the latest updates, please visit

TrackingPoint is an applied technology company from [the world’s most awesome city commonly known as] Austin, Texas.

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  1. Yippy-ki-yay cowgirl. Was something mentioned about a gun? How’s about this for a new blog site, “The Truth About Supermodels” we could also discuss reguler models.

  2. I was thinking the same because the guy in the tracking points video used to be in Remingtons videos on their sniper rifles. But I dismissed it as coincidence. Oh well.

  3. I’ll make a prediction too…how about a accelerometer and 4G connection. Every time a shot is fired, it sends a sensor report to the ATF. OMG did I just give them an idea?

  4. isn’t Remington the NY state sell out? I don’t really need to flash the “I don’t care” sign, do I?

    • Don’t worry, you can still handicap yourself with obsolete tech if you find it fun. See, e.g., the booming business in percussion and flintlock firearms.

      For the rest of us, though, let’s have all the technology that we can to make people more effective with less training. Sam Colt made men equal; maybe Remington and Tracking Point can make them equaler. 🙂

    • Not that I disagree with you, but I beleive thats pretty much the same argument that has been used for hundreds of years now, just change “kills the fun” to “not sporting”

  5. How does TrackPoint’s system handle moving targets? I have to admit that it’s a really cool feature if you’re shooting at a stationary target. However, animals move, and if the point is to be able to take a down a deer at 1000 yards, then it would seem you need the system to be able to handle that. I’m genuinely curious.

  6. Feh! Iron sights serve me perfectly well.

    Good looking hunter, though; she can grace my sight any time at all.

  7. “Fighter-jet-style, lock-and-launch technology?” What’s next — light sabers? Phased plasma rifles in the 40-watt range? AFAIC, the Freedom Group cannot die soon enough.

  8. I got to test this thing out a couple weeks ago at the Best of the West range and it rocked! Image recognition technology allows the system to stay tagged on your moving target. Practically could not miss. Told the TrackingPoint guys they were like the pretty girl in the bar, judging by all the dudes congregating around, gawking.

  9. Yea – I don’t want it. It handicaps our ability to do it ourselves. Lets trade that hard work, practice, calculations, and gut instincts from the environment around us for lazy, unreliable, run on batteries – fire themselves guns.

    Lazy and lame.

    • We should probably give up any technology above muzzle-loading pistols for the same reasons.

      Cap-and-ball revolvers are for the Lazy and Lame…..

      • I didn’t quite get that. Cartridge ammo is inherently more reliable and dependable than muzzle loading/cap and ball. Yea… I’m not talking about technology at all. I’m talking about dependency, reliability, and the skills acquired from practice and experience. Anyone can click a button but in a time of need if your fire-itself-weapon fails… can you still make the shot?


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