We got our semi-regular email from our cyber friend, Heidi at Lucky Gunner yesterday. But this time it had more than the usual sales pitch. This was mostly an apology for custserv issues and it’s all because things are so good in the ammo game. Anyway, Heidi sez, “Sales sure are booming these days… we have seen our volume spike over the past month! We love the business but have to admit that we were not expecting such a surge in demand so quickly. We take the blame for not being adequately prepared.” Basically, customers are waiting to talk to someone on the horn and fulfillment is a issue. Of course . . .
It could be because they’ve just screwed up operationally in their systems, processes, staffing, whatever. We’ve always had good experiences when ordering from them, but there must be issues – whatever the cause – if they’re apologizing to customers.
As to the increase in volume they say is the root of the problem, they have a couple of theories. “As a side note- perhaps this surge in business is just because Lucky Gunner is so great…wink wink… but it is very possible that this is a sign that the ammo frenzy of 2012 has begun!”
If, in fact, their business really is up so much in the last month that it’s affected their service, does this mean we’re seeing the effects of pre-reelection stocking up? Does the prospect of four more years and a President unconstrained by the moderating force of needing to appeal to middle of the road voters mean we’re about to see another situation like the bad old ammo days of 2008-09? Have you placed your order yet?