courtesy Leupold
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With the introduction of their value-priced VX-Freedom line and additions at the high end like the excellent Mark 5HD, Leupold’s been going great guns. So to speak. Things are so good, in fact, that the Beaverton, Oregon company has announced that they sent a new record for the number of scopes built in 2018.

Here’s their press release . . .

American Success Story: Leupold Sets Company Record for

Riflescopes Built in a Year

BEAVERTON, Ore. — Leupold & Stevens, Inc., has set a new company record, having manufactured more riflescopes in its Beaverton, Oregon factory in 2018 than any previous calendar year to date.

New-for-2018 launches like the Mark 5HD and VX-Freedom line were adopted immediately by consumers throughout the marketplace – and were also quick to become award-winning products. The company’s top-tier Gold Ring riflescopes, the VX-5HD and VX-6HD, were in heavy demand, as were the VX-3i and VX-3i LRP lines.

“Our riflescopes are – and always have been – the most rugged and reliable optics in the industry,” said Bruce Pettet, President and Chief Executive Officer for Leupold & Stevens, Inc. “Our core consumers continue to demand more every year, and our entire team responded with a relentless effort. Every Leupold riflescope comes straight from our Beaverton factory, and I’m proud to say that more than 700 hardworking Americans came together to help make 2018 the single most productive year the company has ever had. I want to sincerely thank our retail partners, distributors – both domestic and international – and our loyal Leupold consumers for their support.”

Leupold began building riflescopes more than 70 years ago, after Marcus Leupold – son of Fred, the legendary co-founder of Leupold & Stevens, Inc. – threw aside a scope that failed him on a hunt in his native state of Oregon and vowed to build something better. That spirit of innovation and a relentless dedication to American manufacturing continues to thrive to this day in the company’s halls.

courtesy Leupold

“We’ve built our riflescopes in Oregon since the very beginning, and that’s not going to change,” Pettet said. “Every Leupold product that’s meant to be mounted on a firearm is designed, machined, and assembled right here in the United States – and there’s no other major optics manufacturer in the industry that can say the same.”

For more information on Leupold® products, please visit us at

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Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring® spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.

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      • saw him three years ago at the congress. still belting it out.
        i was thinking johnny nash, but…

        • I think Nash wrote it, but Cliff had more fame with it.

          Still, a neat song that puts a smile on my ugly face and warms my cold, black heart when hear it…

          *snicker* 😉

  1. Yeah, but we all know that most of those scopes belong to a very few super owners, right?

    Oh, well, I guess it is good optics for them.

    They are probably trying to magnify the importance of this milestone.

    I hope we can all focus on what this means to the firearms industry at large.

    Surely they have a new sales target in their crosshairs, or at least some kind of objective. (No company should be short-sighted)

    Ok, I’ll stop.

  2. But doesn’t putting a scope on a rifle make it a sniper rifle? I do not believe We The People are allowed to have sniper rifles.

  3. I bought my first Leupold scope last year, a Mark AR 3-9×40. Nice scope, but lens caps would have been nice and the resetting the turrets to zero method could be better. Nice glass though.

  4. Does this mean they will skimp on quality while maintaining a high price tag for profits and brand notoriety?

    • From what I’ve seen, no. The VX line is pretty good and actually is affordable. The 1-4x is under $200 and still a quality scope.

  5. I don’t know how many scoped rifles I own, but it’s a few. All carry Leupold scopes. And many more Have passed through my hands. Have a couple of their gold ring binoculars and a spotting scope. Bought my first Leupold scope when I was in the army. Around ’82. Never a minutes trouble. Far from a “super owner” I just won’t skimp when it comes to the things I truly care about. I’ve put new rifles in the safe and waited until I saved the money for a Leupold. Sometimes months. Worth it.

    • Factor in the time and ammunition you use zeroing a cheap scope, and the Leupold is a worthy investment. And the Leupold settings are repeatable

      One both my rifles using Leupold scopes, I just set the elevation to the number in the notebook and it is spot on for 200, 300 , and 400 meters. Only the wind age needs some minor adjustment on the day.

  6. “…Things are so good, in fact, that the Beaverton, Oregon company has announced that they sent a new record for the number of scopes built in 2018.”

    That’s something to be proud of? Any factory in China will make as many of what you want made…

      • “If you read a little more closely all these scopes were built in the United States of America.”


        You’re the one who needs to read what Leupold themselves have to say where their glass is made, according to their own FAQ on Leupold’s own web page :

        ” Where does Leupold get its glass?”

        “At this time, there are no American manufacturers that can supply enough high quality lenses to support our Golden Ring Optics production. Our lens systems are designed at Leupold, by American optical engineers, in our state-of -the-art optics labs. The glass is then procured from vendors who must meet stringent quality standards.”

        Translation, glass made in China.

        Assembled in the USA, but the ‘heart’ of the scope, the glass, is not…

  7. No where does Leopold state there glass was manufactured in China. You don’t like Leupold, don’t buy them. Snort, fart, shit in your boxers: I don’t care. Sounds like sour grapes to me. Buy a Tasco.

  8. Buy quality and you only cry once ! So many variables go into purchasing a new scope besides price . Quality , craftsmanship , longevity , customer service , company accountability , full product line, and proudly knowing you purchased a product made in the USA! If any of those things have any value to you; then a Leupold is a bargain. Oh yea did I mention confidently going to the range with my Leupold’s knowing I own the best ! Consider me a scope snob…

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