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From the NSSF:

NSSF®, the trade association for the firearm industry, is pleased to announce that Hornady Manufacturing, a leading ammunition manufacturer, contributed $500,000 to NSSF’s #GUNVOTE® voter registration and education campaign. This contribution matches the largest single donation the #GUNVOTE campaign has received to date.

“A historic number of Americans have jumped off the fence to purchase firearms so far this year, and it’s critical for gun owners old and new to be educated and vote in November,” said Steve Hornady, President of Hornady Manufacturing. “The Second Amendment has never faced a threat like it does today. It is crystal clear why our right to keep and bear arms is now more important than ever. Making this contribution to NSSF’s #GUNVOTE campaign will ensure the firearm and ammunition industry has the resources needed to educate gun owners, target shooters and hunters about what is at stake in this election. Hornady Manufacturing is proud to support this critical voter registration, education and mobilization campaign.”

“The firearm and ammunition industry is fortunate to have a visionary leader like Steve Hornady who is dedicated to protecting the Second Amendment and ensuring the growth and success of our industry,” stated Lawrence G. Keane, NSSF Senior Vice President and General Counsel. “With this generous contribution to NSSF’s #GUNVOTE campaign, Hornady is going above and beyond to assist NSSF in educating and activating voters ahead of November’s election. Hornady’s substantial contribution is vital now more than ever and is to be commended.”

Election Day is less than 60 days away when millions of voters, including more than 5 million first-time gun buyers, will head to the polls to cast their ballot in the most consequential election for the Second Amendment.

#GUNVOTE is a campaign by the NSSF to encourage America’s gun owners, target shooters and hunters to register to vote, to become educated on where the candidates stand on the Second Amendment and, on election day not to risk their rights and #GUNVOTE. The campaign’s website provides links to help voters register and find their polling place. NSSF strongly encourages all industry members to download the #GUNVOTE button to use on their websites and social media platforms and order #GUNVOTE decals for distribution to family, friends and customers.


About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, log on to

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  1. Donating $500,000 is fine, but when they will increase their production so we will be able to get some ammo and feel safe for upcoming civil war?

    • Do you understand what happened to supply/ demand, and equally, the supply chain?

      Do you not think that any firearms related manufacturer has not been trying to increase their capabilities since March?

      I didn’t sense sarcasm with your comment, so I am compelled to ask.

      Back to the article, I was hoping that NSSF would have had their “industry” wagons circled with something like this years ago, but I’m very pleased It’s happening now, and companies are supporting efforts.

  2. Glad to see some of the $s I spend on ammo going to support the effort.
    I purchase more Hornady (308Win and 50AE) and Sig Elite Perf (9mm and 45acp) then anything else.
    Thanks Hornady……and SIG.

  3. Fuddvote.

    One if the many ways individual gun rights proponents have failed is in controlling their vendors. You’re all quick to blame and threaten, charming trashballs that you are, but with what little in this world you can control you are negligent.

    Regardless of the issue itself gun-rights fence-sitters and opponents would have to be nuts to take the gun culture seriously. You’ve constructed a shell of ineffectuality around a principle that otherwise might have legs.

  4. We rely on China for our lead now. Obozo closed the smelter in Missouri in his last four years. That could be one of the hold ups.

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