Timex started the whole torture test marketing misegos. The watchmaker’s “It Takes a Licking and Keeps On Ticking” commercials were an enormous success. According to Wikipedia, “By 1962, the Timex brand held the number one market share position in the United States where one out of every three watches sold was a Timex.” Hi-Point has never marketed its products as “cheap and indestructible.” The video above is not an official Hi-Point product demo. But it proves a point: even the least expensive modern gun is pretty damn tough. Quick aside: given historical events, I’m not sure I’d drag something black to its death behind a pickup truck to the accompaniment of twangin’ guitars. Just sayin’.