With Americans clamoring for all of the ammunition they can get their hands on, the folks at Ammo.com have been busy. The sales surge started well before the declaration of a national emergency, but it’s accelerated since.
They’ve toted up some interesting statistics showing the magnitude of the sales spike they’re seeing so far in Ammogeddon II.
How big an increase in sales are they seeing?
When comparing 22 days worth of sales from February 23, 2020, through March 15, with sales from February 1, 2020, through February 22, our data shows these staggering statistics:
309% increase in revenue
78% increase in conversion rate
222% increase in transactions
77% increase in site traffic
27% increase in average order
They also provide a detailed state-by-state breakdown of what’s selling fastest in each part of the country. See their full accounting here. Spoiler alert: the state with the biggest sales increase is Texas followed by Florida and Georgia.
Ammo.com correlates some of the biggest sales jumps with proximity to larger viral outbreaks:
- Vermont had no previous sales, so it ranks top on our list. Although its COVID-19 cases are minimal, it borders both Massachusetts and New York, two hot spots for coronavirus.
- Delaware has seen a sales growth of 4,529%. The state’s own numbers are low, but it’s surrounded by a high concentration of cases in New Jersey and the Philadelphia area.
- Oklahoma saw a growth of 1,081% in sales and borders states like Texas and Colorado, both of which have been hit hard with COVID-19.
- Mississippi has also seen a significant increase at 1,049%, perhaps influenced by its proximity to Louisiana, which has surpassed 100 confirmed cases.
- Speaking of which, Louisiana has seen a growth of 1,041%, which may be due to the increasing number of cases the state has seen over the last week.
- Alabama, which borders COVID-19 hotspots in Florida and Georgia, has seen a sales boost of 892%.
- Wyoming, which borders Colorado and its 100-plus coronavirus victims, has seen an increase of 819%.
- The sales increase in Colorado reached 667%.
- Idaho, which shares a border with Washington, the U.S.’s epicenter of the COVID-19 outbreak, has had a growth of 586%.
- Oregon has seen an increase of 550%. Sharing borders with both Washington and California, the state is sandwiched between two of the first states to confirm the virus in the U.S.
Check out their full chart. Number one on the sales surge hit parade is, by far, 9mm. That’s followed by .223/5.56 and then third place is a mix of 7.62, 12 gauge .45 ACP, .40 S&W and some .308.
Does that match what you’ve been buying?