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Dr. Ignatius Piazza Fights FUD with FUD

Robert Farago - comments No comments

Front Sight’s floridly named Dr. Ignatius Piazza sent me an email blast this morning – as he does most mornings – with links to two pro-gun “Superbowl ads.” [Warning: Dr. P’s website autoplays audio.] Piazza claims he “couldn’t get the ad agency to even review the ads for placement.” Be that as it may, the above ad is interesting in that it doesn’t show a firearms-related solution to the threat of home invasion. On one hand, it’s based entirely on the fund-raising scare tactics the NRA’s been using for donkey years. On the other hand, why not? A gun is the most effective counter to a threat of death or grievous bodily harm. Clever how you don’t have to see it to get it. Maybe this is the better tack for pro-gun promotion. I mean, if the antis can wave the bloody shirt with impunity to crank up the FUD, why shouldn’t The People of the Gun tell it like it could be to scare fence straddlers into joining the fold?

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Robert Farago

Robert Farago is the former publisher of The Truth About Guns (TTAG). He started the site to explore the ethics, morality, business, politics, culture, technology, practice, strategy, dangers and fun of guns.

0 thoughts on “Dr. Ignatius Piazza Fights FUD with FUD”

  1. To Shannon watts the guy in the commercial was a hero. What did the fate of his wife and implied fate of his daughter mean to the likes of her? Nothing, so long as the bad guys weren’t injured and the homeowner didn’t use a gun to fight back.

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  2. it didn’t stop the NFL from featuring an ad for a TV show (24) with a long sequence of an HK pistol being racked up-close in full HD, then another one with Kiefer Sutherland firing it blindly at something in slo-mo, with cases ejecting out the wrong side.

    but you know, Jack Bauer is a trained professional, not just some fat old white guy.

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  3. Still, the circumstances have led some to wonder: How unusual is it for a 19-year-old — even one with a clean background — to be able to enter a gun shop and leave with a shotgun that day?

    Then they are given their meds, and they turn to wondering why they sculpt their mashed potatoes into a replica of Devil’s Butte.

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  4. the good doctor should send a copy of the tape to Shannon Watts (holla if you need her home, I mean corporate addy) with the note “Welcome to the unwashed masses. WHen Bloomy drops you as his B!tch and the armed security detail gets pulled, have your hubby John call to schedule his class.” 🙂

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  5. In my case he’s right on the money. When I carry (all the time every time) I put on another layer of chill and blow off things that I might otherwise tangle ass over. When armed I have a higher level of responsibility to avoid/deescalate any situation that might ultimately involve lethal force.

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  6. it was a decent depiction! but 98% of the people who have never worked a day in their lives, will view it as Propaganda, against their Gravy train, so will nay say it just not too lose their free ride from the Rich and Super rich {Bloomberg,} which brings up another theory about this lady that was shot in the head, going from doorstep too door step charging big bucks for her and her husbands Dog and Pony show, so a better tack would be too expose the pay scale for their appearances publish it then make statement about it { ladies and Gentlemen in this corner we have, paid big bucks against the Constitution of the US and in this corner we have people for the Constitution,} eh whats’ that, you say you don’t know what the Constitution says? maybe get a Government interpreter { low life that spread government propaganda cause their job depends on it }
    high Paid Quislings!

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  7. I bought a takedown just before they came out with the threaded model. I called ruger to see if I can purchase a spare takedown barrel with the threading. The customer service rep told me they will not sell the barrel alone. She said(kind of rudely in fact that I would have to buy another gun to get a threaded barrel. So for that price I’ll l just buy a CMMG .22 upper for my AR 15. Ruger you just lost $200 or whatever you would have charged me for a spare barrel. Ruger’s loss is CMMG’s gain I guess.
    As a side note: I bought two Ruger 22/45 pistols and both had canted front sights and one regular 10/22(non takedown) with a canted sigtht.
    If you buy and ruger .22’s pistol or rifle, make sure the sights are not canted, it seems to be a quite common occurrence. I

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  8. Yes…and in fact, lost what used to be a “good friend” over the subject.

    I’ve found several “friends” to ultimately be, selective-rights-supporting, liberal ball hugging, close-minded fear mongers…that I no longer wished to associate myself with.

    Oh well, call me a crazy gun nut. Just don’t think you can lump me in with people who really are crazy, and don’t think you can go after my guns. I’m a law abiding, kind person and I expect you let me do my thing with my rights…as you expect the same.

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  9. I had a Dan Wesson back in the day, just before they went belly up.
    Had a tough time selling it.
    I always gravitate towards the odd stuff.

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    • What is this thing you speak of, “sell”?

      Guns must be like nuclear fuel, you get enough of it together in one place and pieces start flying off. I guess I just haven’t reached critical mass… yet.

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  10. Why all of the reverence for Robert A. Heinlein? The man was a science fiction writer. The statement attributed to him by commentators today is simply opinion. What next L. Ron Hubbard?

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    • Because Heinlein was relaying a simple truth. George Orwell was also a science fiction writer, but many of his nightmarish fantasies have already come true. 1984 was supposed to be a warning not an instruction manual, but I guess no one told the NSA.

      Anyway, what he said can only be reality if the underlying society in question is still “civilized”, i.e. recognizes and respects human life and personal liberty. We’re not talking about war zones or deeply divided tribal regions.

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  11. I have never unfriended anyone due to their anti 2A rhetoric but I have been unfriended for my views. Mine was by a person whom I had known for 10 years, who while not a close friend, was someone I considered more that just an acquaintance. She posted an anti-gun tirade last spring in response to the local firefighters raffling an AR to raise money. She used every anti-gun talking point and cliche in the book from male member size to “for the children”. I calmly replied to her with an honest question of how can you say this and that when the facts say otherwise and then included links to factual data (like the FBI uniform crime report) that supported my counter statements. She then deleted my post and went on a tirade (in an email to me and a post on her page) about how I never posted anything but but lies and hateful stuff on my facebook page and therefore she was unfriending me. While I disagree with the President’s policies, I have never posted anything personally disparaging about him only facts about why I disagree with specific policies, therefore I challenged her to point out any specific post that was “hateful”. This only resulted in more name calling on her side. I personally value having friends who don’t always agree with me because their arguments make me evaluate what I believe but I guess if your arguments are based on only emotion, having others disagree with you is too emotional (or something like that)

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  12. They need to advertise. Last time the revolvers were sold through CZ I never saw one single ad in any gun magazine. And no one was reviewing them. They need to change that.

    They were also the first ones to come out with a stretch frame revolver for their .445 and .414 Supermags as well as their .357 Maximum.

    If they ever make them again they need to make deals with Hornady, Buffalo Bore and maybe Double Tap and Underwood as well. Because those revolvers are no good if you can’t buy ammunition for them.

    But they can’t expect to just make a couple of revolvers and have people buy them in droves if they don’t supply samples for review in the popualr gun rags and on Youtube (Hickock45/Gunblast/Jerry Miculek/etc) and they definitely need to advertise.

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  13. It’s about sales, not marketing. You sell the sizzle, not the steak. In other words, let’s use multiple strategies. Some people will be scared over to our side. So what? If that gets some people who would not otherwise be disposed to jump over to make the jump, use it. One size does NOT fit all here.

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  14. Dan Wesson never had good quality control over it revolvers like Ruger or Smith Wession had over there revolvers they where all very pricey compare to Ruger or Smith Wession. Other issue being these days take good skilled pricey labor make revolvers take more time make them than does semi auto one reasons not seeing Colt firearms make any of there revolvers last one they made had come from there custom shop which made Python to pricey for normal guys to aford. Can not forget for some time Smith Wession stop make revolvers becuase semi auto where selling more than there revolvers even now want Smith Wession new revolver gone pay more than you would for most new semi autos. So not suprise that Cz put off make Dan Wesson revolvers cost effort make them would be worth it.

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  15. Yes, all of them. I’m 31 years old with a family, home and am financially self-sufficient. I don’t share political beliefs with most people in my generation. So I deleted my FB account several years ago because I grew weary of their constant liberalism and snide remarks about my beliefs. You can’t change a person’s beliefs, they have to change themselves through life experience. It’s easy to forget that your FB friend used to be a human friend. As such, when a person has been dehumanized its easy to treat them like S. FB was causing me too much frustration, inciting too many rants, and making me shake my head with disbelief, so I deleted it. Now I read TTAG. Better?

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  16. I don’t really have a problem with the ad. People don’t want to think about guns, or watch commercials like this, because they do not want to think about being in that situation. Who does? Would you protest an ad in this style selling fire extinguishers, or a medical alert service? Car insurance? Seriously, what is actually missing from the ad is a bit of humor ala the Allstate Commercials.

    [scene of elderly lady in kitchen] My kids worry about me living by myself. Living on my own, people think I cannot handle myself and look at me as an easy target to steal prescriptions.That’s why I carry [pulls out a Sig Sauer P229] this, in my home. [cut to grandma at the range, she just put a nice group of lead downrange] With over 3 million rounds of US government testing I know I can rely on it.

    [cut to burglar peering in elderly lady’s window. Sees outline of gun. turns to run and slips on flower pot with a cactus, getting stuck with needles]

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  17. I prosecuted a domestic violence case once where the defendant struck his girlfriend in the head so hard that the grips came off. I don’t know if was a testimony to the quality of the Dan Wesson or the victim’s head.

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  18. This goes to show how slick and somewhat over-the-top marketing can come back to bite a gun company in their buttocks.

    People should have learned from the Winchester “Black Talon” marketing debacle, but it appears that the lesson needs to be re-taught every so often.

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  19. I am so sick and tired of hearing that made up 40% horsecrap number. Anyone that goes to testify or speak with others about any firearm issue should be prepared to point out the fact that the 40% private sales number is crap.

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  20. I saw and handled one at the SHOT Show. It sort of echoes the original Prohibition-era Model 51, but with modern stylistic touches like the “bow wave” on the slide and the holes in the trigger. Even at the $420 MSRP, which is still quite affordable, it could be major competition for the hard-to-get Kimber Solo.

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  21. It took this long for the LAPD Chief to come out with such a “no duh!” sort of statement?

    The higher-ups in law enforcement continue to amaze and impress me with their deep insights and mental acumen.

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  22. We are law abiding today and will likely always be. Besides, the future is not known. I tell you one thing I can see. Who ever wrote this is very much for violating the law to meet their goals.

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  23. The MA video was dead on. Oh how I hated the laws there for guns. Having said that, I was still able to buy some cool guns while I was there. I just couldn’t buy very many cool 30 round magazines. The pre ban mags were around 35 bucks each for AK steel mags. We should organize a relief package and have everyone possible send in what would be considered pre ban mags to MA to help keep everyone stocked up until the ban gets wiped out some day. (wishful thinking)

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