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Audi’s Pro-NRA Super Bowl Message. Or Not

Robert Farago - comments No comments

Audi's Superbowl ad (courtesy YouTube.com)

Ammoland.com‘s Fredy Riehl writes:

We have been flooded with questions from our readers as to what the license plate message “2NRA294″ followed by the words, “compromise scares us too” meant in the recent Audi Superbowl commercial “Doberhuahua”? [Click here to view.] Well after contacting everyone we could find at Audi USA, from Vice President & Chief Communications Officer, Joe Jacuzzi on-down, we finally received a call back from a Mrs James in Audi Customer service to tell us that the prominently featured license plate with 2NRA294 on it “means nothing and was chosen at random”. Hmm? Totally at random? Ok, then why did . . .

ABC’s Nick Watt’s recent video report ”Super Bowl Ad Mania: Behind the Scenes See how Audi’s “Doberhuahua, Ad came to be” go into great detail about how every minute aspect of the ad was carefully scripted and edited. Nick is told by the video production company’s James Allen, that they even had five people working on getting the Doberhuahua’s fur just right and yet you want us to believe that 2 seconds of a insanely expense commercial spot, with a license plate featured front and center, was just left to random numbers and letters?

So with Audi basically giving us the equivalent of “No Comment”on the 2NRA294 plate, could it be that Audi’s real message to the millions of NRA members may be just that, “Don’t Compromise” on principles or values.

Recently Audi’s Loren Angelo, Audi of America’s director of marketing, told Marketing Daily when talking about the A3 “the larger point is that there are no compromises in any of Audi’s cars” and “Audi has a strong social program installed both on Twitter — #stayuncompromised — and Snapchat this year.”

We all know that being pro-gun in today’s world can be a reason for the anti-gun groups and mainstream media to attack a large company such as Audi, so maybe they are keeping a low profile, but their message is clearly intended to catch the eye of viewers.

So I for one am going with the belief that they are telling the millions of NRA members to hold strong on your belief in our right to keep and bear arms and as Audi’s hash tag says #StayUncompromised. What do you think?

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Robert Farago

Robert Farago is the former publisher of The Truth About Guns (TTAG). He started the site to explore the ethics, morality, business, politics, culture, technology, practice, strategy, dangers and fun of guns.

0 thoughts on “Audi’s Pro-NRA Super Bowl Message. Or Not”

    • googling “Firearm Safety Act of 2013” shows several results referencing a bill 291, but no 294.

      A search for bill no. 294 in all states: http://legiscan.com/gaits/search?state=ALL&bill=294

      A text search on the search results paged failed to turn up any reference to ‘gun’ or ‘firearm’ or weapon.

      I don’t mean this in a dickish “NO, YOU’RE WRONG!” sort of way.

      ’94’ struck me as a possible reference to the 94 assault weapons ban.

      Reply
  1. Perhaps they were admonishing the NRA, since they are notorious compromisers. They supported NFA 34, as well as the nics system. The nra naked HB 1355 in Florida, and HB 88 in Delaware. They are spineless.

    Reply
  2. Can’t tell for certain from the images, but from the sound I’d say the persuer was within 100′ of the target – based on the loudness of the other engine. ‘Course, that other engine could’ve been much closer and behind, but I don’t think so.

    A cruiser presents a pretty big target at that range, and I suspect that most of those rounds found it.

    This doesn’t speak to rounds going in and out through glass and continuing as free spirits through shop windows and toddlers, but it might not be quite so reckless as it appears.

    Glad I wasn’t on that street, though.

    Reply
  3. I think that perhaps we are assuming too much of Audi USA. While it was probably intentional, it may have been slipped in by someone at a second-party ad agency and made it past Audi’s marketing folks unnoticed. (Or, perhaps, someone noticed but decided to let it go without telling the higher ups.)

    Reply
  4. “You can’t look at this (sticker) and not think about Sandy Hook,” she said, referring to the 2012 school shooting in Newton, Conn., in which 20 children and six teachers were killed . . .”

    I can very easily. I see it and think, “Oh, a Beretta” and I continue on my way thinking, “I wish I had one. Ohhh or a ’93 that’d be bad ass…”

    One can dream…

    Reply
  5. I’m inclined to believe there is something going on in this spot. NRA? Come on, you don’t put those 3 letters together in today’s heavily partisan world by accident, and 94, for me is a very significant year. If someone says 1994, the 1st thing I think of is the defunct AWB, the 2nd thing I think of is 3rd grade. That’s how significant it is to me, and I suspect to any other hardcore 2nd Amendment supporter.

    Reply
  6. So why not do it right: Drop napalm from a Warthog. You can kill the hogs, clear a picnic area, make a BBQ pit, and cook the critter. All at once.

    Want to get rid of them? Put a bounty on them. They’ll be gone in a month.

    Reply
  7. Couple things. First keltec may be cheap, but its also likely that they became popular because of the weight and width of the pistol, while still maintaining shootability.
    second, ruger’s complete ripoff of the keltec has the same reliability issues at around 100 dollars more, and no glock msrp is 438 try 5 plus.

    Reply
  8. My wife bought me an EAA (Tanfoglio) Witness 9mm in stainless for my birthday last year. Love it, love it, love it. It shoots like nothing else I own. It’s the only gun I have that makes ragged hole groups. I call it the “Tanfoglio effect.” I’m convinced that having the slide inside the frame is the key. I’m a big fan off all the CZ-style guns.

    Reply
  9. Wow! Are some of you a little wound up.?!! SBR’s and AK’s around you with pistols strapped on. Now I will say I have a 12 gauge pump in cruiser ready in the closet by the front door, a pistol in the nightstand, and heaven forbid a safe full in case all hell breaks loose. But! Strapped up in my home at all times? No. My home is my place of relaxation and refuge and I won’t spoil it with my XD or whatever in a holster. Now later at night I will retrieve a handgun to answer the door, but I feel safe enough without the need for all the hooplah Of MSR’s propped up beside me and 2 or 3 guns on me at all times.

    Reply
  10. I carried an HK-91 for deer between 1984 and 2012. It was a pretty decent rifle, and once I installed the ejection port buffer it didn’t chew up the brass nearly as bad. The scope mount was excellent and maintained zero when removed and replaced. I liked the rifle a lot!

    Negatives were:
    1. No last round bolt stop.
    2. Crappy trigger.

    In 2012 I bought an AR-10 for my boy’s deer gun, and when we were zeroing the rifles at the range the AR shot a 1.5 inch group at 200 yds, and the HK was all over the target (I was so disgusted I didn’t even measure the spread). So the HK got replaced with an AR-10BNMF, and I never looked back.

    I can’t wrap my mind around putting a crappy M4 butt stock on an HK. The OEM HK collapsible stock is a work of art!

    Charlie

    Reply
  11. I love it when police officers have stars on their collar, Apparently, even a town with a population of 500 merits a brigadier general in charge of the PD. This guy’s short-changed as a 2 star.

    Let’s see, in the military he would be a Major General (Division Commander), responsible for approximately 10-20,000 personnel in 3 or more Brigade Combat Teams, over 1,000 vehicles, not include aviation assets. In the 80’s and 90’s he would be accountable for (but not have release authority over) “special munitions” (ie, nukes and gas). And before the haters start hating, yes, division level elements controlled tac nukes and chemical weapons during the cold war.

    If you’re going to wear the rank, you should have to earn it, It pisses me off when civilians (ie, law enforcement) use military rank, End of rant.

    Reply
  12. Just like my local library. They do not allow guns or smoking and wonder why no one goes in there anymore.

    Hey bad guys, go rob a post office. No one has a gun in there. You can get the money from the counter people and the moms in line! Just take little Jenny as a hostage.

    Reply
  13. When I have to walk around inside my own home strapped, it’s time to move. Having said that I’m getting really sick and tired of these supposedly reformed drug addicts and convicts being dropped off in my hood by some organization supposedly trying to help them get back on their feet by selling magazine subscriptions. The last one got mouthy with me as I communicated with him thru the side light glass beside my front door. I told him to get the f off my property and that he better be gone in 5 seconds or he was not going to like what happened next.

    Reply

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