Tali Woodward
The Trace's editor-in-chief Tali Woodward (photo: LinkedIn)
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By Lee Williams

Tali Woodward, Bob Woodward’s daughter and editor-in-chief of Michael Bloomberg’s anti-gun agitprop factory The Trace, says there’s a simple reason why her freelance reporter Ted Alcorn told a gun maker he was writing a story for Wired, which was later published by The Trace.

“As frequently happens in journalism, Alcorn reported the story on a freelance assignment from one publication (Wired) and wound up publishing it another (The Trace),” Tali Woodward said in an email Monday. “We were very happy to take over the editing, fact-checking, and publication of the story.”

The Trace story, published last week, which was titled “Shoot, Don’t Kill” and examined less-than-lethal weapons from companies like Byrna Technologies, Inc., which use a CO2 cartridge to launch .68 caliber kinetic and tear gas projectiles.

The story quoted Byrna’s founder, president and chief executive officer, Bryan Ganz. However, Ganz told the Second Amendment Foundation’s Investigative Journalism Project that he had never even heard of the Trace until the story appeared Thursday morning.

“Originally, he (Alcorn) said it was supposed to be published in Wired magazine. But once we gave him the quotes, we had no control over where the article was published,” Ganz told SAF for a story published Monday.

Ted Alcorn
Ted Alcorn (photo: LinkedIn

Woodward disputes this, saying, “Ganz was absolutely notified that the story would be published instead by The Trace and in fact provided access for our photographer.”

However, Ganz confirmed Tuesday that he believed his comments would appear in Wired, not the Trace.

“All along it was supposed to be published in Wired. But later, he (Alcorn) couldn’t get it in Wired, and said he was going to look for somewhere else to publish, something called the Trace,” Ganz said. “I didn’t know what the Trace even was until it was published, and then I got a lot of people calling me asking how I could go to one of Bloomberg’s things. When I gave the interview, I did it thinking it would appear in Wired. I don’t know if it was a bait-and-switch. That may have been his intention. I have no idea. Ted (Alcorn) seems to be a reasonable guy, but there are some things in his background.”

According to his bio, Alcorn has worked for Everytown for Gun Safety and the New York City mayor’s office.


It makes much more sense that an anti-gun writer would tell a gun maker — even a maker of less-than-lethal guns — that the story would appear in a tech magazine like Wired, rather than on a website dedicated to total civilian disarmament.

Byrna CO2 less lethal gun
Courtesy Byrna Technologies

Ganz’s bait-and-switch theory is much more believable, especially when you consider The Trace’s pedigree.

The Trace wants the public to believe it’s an actual newsroom. Its staff call themselves journalists rather than anti-gun activists who are paid by Michael Bloomberg to generate anti-gun propaganda.

While they frequently cite their independence from Bloomberg’s other anti-gun organizations, such as the Demanding Moms, Mayors Against Illegal Guns and Everytown for Gun Safety, The Trace and Everytown actually share the same president, John Feinblatt.

In her email, Woodward also complained that she wasn’t notified prior to publication of SAF’s story. However, there’s not a single phone number listed anywhere on her website.


The Second Amendment Foundation’s Investigative Journalism Project wouldn’t be possible without you. Click here to make a tax deductible donation to support pro-gun stories like this.

This story is part of the Second Amendment Foundation’s Investigative Journalism Project and is published here with their permission.

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  1. Don’t talk to “journalists.”
    There is nothing to gain and plenty to lose.

    These people are like those ancestry DNA farms. You’re giving them their means of profit and power and you’re getting nothing.

    • W­o­r­k­i­n­g o­n­l­i­n­e b­r­i­n­g­s i­n $­2­8­5 d­o­l­l­a­r­s a­n h­o­u­r f­o­r m­e. M­y b­e­s­t b­u­d­d­y s­h­o­w­s m­e h­o­w t­o d­o t­h­i­s a­n­d m­a­k­e­s $­2­9,0­0­0 a m­o­n­t­h d­o­i­n­g i­t, b­u­t I n­e­v­e­r r­e­a­l­i­z­e­d i­t w­a­s r­e­a­l, v­i­s­i­t t­h­e st02 f­o­l­l­o­w­i­n­g l­i­n­k t­o h­a­v­e.

      A l­o­o­k a­t i­t—————————–>>> https://tinu.be/CUpQkod9h

  2. michael bloomberg. One of the uber rich that bought the left and converted it to fascism.

    miner49er and dacian are too damn stupid to realize they are serving the far right they constantly harp about.

    Or do they know and are just comfortable as fascists? miner was calling hamas freedom fighters recently.

    • They don’t care whose side they are on, just as long as it involves scapegoats, mass arrests, “detention centers”, and executions. And them doing those things to those “enemies of the state”.

    • Ah yes, Progressivism, Communism, Fascism… all collectivist ideologies spawned from the writings of Marx and Engles… the direct ideological antithesis to the Lockean libertarian views of the Founding Fathers to: life, liberty, and property, as originally espoused in the Declaration of Independence. The Nazis in Germany were in the political “right” only because the Communists were on the other side, during the 1930s Depression when most people threw in their lot on the economic promises of socialism (in the United States also). Of course, American (Lockean) Conservatives are neither.

      • I believe that were Marx et al, too be shown around today’s world, they would be horrified at the reckless stupidity of today’s left wing brats, and immediately join the GOP.

        EG – Releasing Grizzlies on the farmers of Washington State is more than just grants, studies, and a larger bureaucracy – it’s a continuation of Stalin vs the Kulaks.

    • Soros reportedly pays his online prog dogs by the word. If you’re a lazy bum that beats working/being a productive member of society. Can stay living in mommy’s basement, smoking whatever, get up a noon and go to a protest and a crapochino.

  3. “Tali Woodward, Bob Woodward’s daughter and editor-in-chief of Michael Bloomberg’s anti-gun agitprop factory The Trace…”

    Well, that pretty much tells anyone with 2 firing brain cells how that’s gonna go… 🙁

  4. Dirtbags do dirtbaggy things. I’m not quite curious enough to look up any other Alcorn has ever been published outside of the Bloomburger anti-civil rights industry. Aww, nuts, maybe I’m curious enough:


    So, there are no clear indications that he has ever been published by any credible news organization. Many citizen-reporters on Youtube have better credentials than he has. The Atlantic is the only claim that might have even minimal credibility.

  5. liars gonna lie.

    Marxists believe the ends justify the means. lying to “bad people” to get them to do stuff you want them to do isn’t really lying because it is a “just cause.”

    Once a liar -always a liar. If you find out a liar never forget because they showed you just EXACTLY what they are.

    • Hey that lying thing is a tenant of Mohammedans. Taqiya(spelling ?). Interesting that it coexists with Marxist “thought”🙄😀

    • Just ask Ambassador Stevens,,, oh yea he didn’t make it. They as in the Marxists will sacrifice their own to cover their tracks (for a ‘just cause’).

  6. Journalists are like cops. Anything you say will be taken out of context, twisted beyond recognition, and the rest filled in with outright lies. THEN it will be used against you and anyone else they can use it against.

  7. Why would anyone want to trust these far left anti-2nd Amendment/Anti-gun people when they pull stunts like this. They are not even smart enough to realize that every time there is some sort of gun required issue, people in this Country go out and buy one. Since the Obama administration through the current Biden Administration well over 300 million background checks have been run for firearms (see NICS stats 2009 thru 2023 October). That equals just about every man, woman and child in this Country. We already know there is a gun for every man, woman and child plus in this Country. These only constitute the legal purchase of firearms. In Illinois where they just passed a “firearms weapons ban” they have not even had 1% of the estimated owners register or turn in firearms in the first month. I wonder if these people realize how dangerous it is for law enforcement to try to go door to door collecting people’s firearms. Between defunding the police and gun confiscation there won’t be any cops left on the street. Talk about the law of diminishing returns.

  8. Wired isn’t exactly a bastion of balanced reporting on the subject either.

    Best to agree to an interview then ask them about their controversial mis-truths instead of answering their questions.

  9. Paid anti-gun activists pretending to be journalists use bait-n-switch lies and semantics … nothing new.

    • .40 – yep they continue to do so because they know that tactic still works to confuse far too many sheeple who continue to fall for the lies.

  10. Takeaways:

    If you are going to shoot a .68 caliber projectile, make it a lead ball or conical fired out of a muzzleloader at a minimum muzzle velocity of 1,300 feet-per-second.

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