The Truth About TTAG: Q3 2011

Constant growth is something that’s nearly impossible to accomplish, especially in these troubled economic times. Thankfully we don’t have that problem. TTAG’s readership has been steadily growing, nearly exponential at points, ever since Day 1. It’s almost like there’s a Soviet политрук shouting “NOT ONE STEP BACK!” at our stats page every day, forcing that line ever higher. As is becoming our custom, I just wanted to take a moment out of our busy schedule to reflect on our awesomeness and give a little insight into what is driving our popularity.

I can already hear the complaints now (mostly from readers whose own sites aren’t doing quite as well): “enough already, parading your stats around is the height of hubris!” Yup, we know. We’re special like that. And until we’re making enough money from advertising to pay the writers (A.K.A. feed me) we’re going to keep at it. The moral of the story is if you want to see fewer of these “LOOK AT HOW AWESOME WE ARE!” posts start handing us money.

For the last quarter, which includes the time between July 1 and September 30, the site saw:

  • 1,372,072 Visits
  • 755,862 Absolute Unique Visitors
  • 2:39 Average Time on Site

For just the last month (August), our site saw:

  • 475,489 Visits
  • 315,158 Absolute Unique Visitors
  • 2:32 Average Time on Site

That’s very nice. Let’s take a look at a chart comparing this past qurter to the previous quarter.

Mmhmm, just the way I like it. This quarter’s numbers (blue) are higher than the previous quarter (green). So, what’s driving this traffic? Where do all these people come from? Here are some interesting facts about our site’s traffic.

  • Only 16% of daily traffic comes from content published that day. The vast majority of our traffic is from articles we posted long ago and either found on Google or linked by another website. In other words, even if we were to completely stop publishing new content we would still have 750,000+ views per month.
  • Gun Reviews are the most viewed content. Political articles and news articles are extremely popular within two weeks of publication but fade away into obscurity. Gun reviews stay relevant for decades, and have helped inform countless purchases by consumers.
  • September 29, 2011 was the busiest day ever. Mr. Kozak hit gold with this article, which made its way around the internet and racked up 16,101 views by the end of the day. Total views for the day was 45,979. That single article accounts for a grand total of 20,275 views since publication.
  • This is the most popular article of all time. Sad, I know. This is #2.
  • Our least popular article of the day (now) gets more views on a single day than our entire first month worth of articles combined. That’s just awesome.

For advertising, contact Robert Farago at [email protected].


  1. avatar Ben Eli says:

    Do you realize that by linking to the articles vs saying what it was, you are going to get way more views? And people think we are a bunch of inbred hillbilly conspiracy theorists…

      1. avatar Lance says:

        Nick, I apologize for the off topic question, but do you have an email you are will to share? I need to find some stats that show the increase in popularity of sports such as 3-gun, IDPA, etc. for a college paper. It is not a hard core paper. (i.e. I don’t need to cite Cato Institute, just any professional looking website.) Thanks

        1. avatar Nick Leghorn says:

          I sent you an email.

          If you didn’t get it, google my name and go with the first result.

  2. “For advertising, contact Robert Farago at [email protected].”

    Nice touch. The money is on the dresser.

  3. avatar Charles says:

    Congratulations, guys. You worked hard for your success, you deserve it. Well done!

  4. avatar taurus609 says:

    I always would link to your site from Keep And Bear Arms, now I just go directly to TTAG. It’s easier, and I do not like that on KABA, when you want to respond, you have to do it via FaceBook. No one, especially anti’s need to know who I am and what I look like, and it surprises me, that a website that is against big brother, would take that route for responses. I guess they wanted me to “Like” them!

  5. avatar mikeb302000 says:

    Congratulations. I’m fascinated and excited by your success.

  6. avatar Pete says:

    Your site is successful because it actually works hard to embody “the TRUTH about guns.” I have been shooting and collecting firearms for 50 years, and your site impresses me. Your contributors get it right 95% of the time, and equally impressive, they are willing to admit/correct errors. Good work.

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