When I lived in England, the UK media portrayed America as a freak show. A land of morons (Bush is a cowboy!), religious zealots (Mormons with multiple wives!) and gun nuts (AR-armed militia men on the border!). I reckon they’d love the forthcoming Disney movie The Armor of Light. Yup, I said Disney. Not a Disney Pictures release. A “faith-based” documentary by Roy Disney’s grandniece Abigail, promoted as “a courageous look at our fractured political culture, and an assertion that it is, indeed, possible for people to come together across deep party lines to find common ground.” Yes, yes. Is The Armor of Light pro- or anti-gun rights? Well . . .
We can’t really be sure until we see the picture; the trailer plays its cards close to its chest. deadline.com reports . . .
Plans are underway right now to be able to make the movie free to card-carrying members of the NRA in 10 of its playdates for its entire opening weekend. The film is being released via Disney’s Fork Films and has made its own deals directly with various theaters in areas where faith-based films have performed well.
They have commitments to open in 25 theaters in 20 markets in big mutli-plexes that have, in the past, embraced Christian-themed films. That includes AMC theaters and Regal Cinemas and others in such cities as Denver, Colorado Springs, Orlando, Phoenix, and Charlotte. In some areas, they are playing in locales that are unconventional theaters for documentaries to play in. For example, in Denver, the film is playing at the AMC Highlands Ranch 24 instead of the art-house Landmark.
It’s a trap! Or not. TTAG review to follow.