Square ranges are boring. Public shooting ranges with stalls and benches are great for getting a solid 100 yard zero or a quick test of your new gun, but the most fun you can possibly have with a firearm takes place outside the confines of the dirt berms. As our own writers Chris Dumm and Joe Grine know, some of the best shooting grounds in the United States are out in the wilderness. SilencerCo is launching a new series of videos to illustrate this point and Noveske joined them for the initial shoot to show off some of their pretty awesome kit. But there is an ulterior motive at work . . .
SilencerCo seems to be leaning pretty heavily on marketing these days to sell their gear. The Harvester is their latest product, but beyond that they haven’t really made any improvements. The game plan for SilencerCo seems to be that their products are good enough, they just need to get more shooters interested in buying NFA devices in order to boost sales.
To that end, SilencerCo seems to be sliding into the position that AAC voluntarily vacated when Freedom Group decided to put the kibosh on original thinking and marketing. Slick videos, a distinct appeal to hunters, and interesting products that spark the public’s imagination — that was the formula that catapulted AAC to the position they were in at the peak.
It’s a winning plan, and hopefully they can maintain or exceed the quality in both product and marketing that they have shown so far. With no one else hitting the marketing this hard in the suppressor world, they have the field all to themselves. At least until some big name decides to get into the game as well, that is.