Now in its eighth year of operation, The Truth About Guns is about to pass another milestone: 1.5m comments. A few recent commentators questioned our editorial independence. Fair enough. In this era of “fake news,” with the old guard gun mags still in their advertisers’ pockets, you need to know whom you can trust.
You can trust us.
TTAG is employee-owned and ad-supported. A company called Media Lodge handles all our advertising sales. To their credit, as witnessed by the fact of our ongoing partnership, Media Lodge has never attempted to influence TTAGs news, reviews or editorials.
It’s worth repeating: TTAG maintains a strict separation between ads and editorial. We don’t spike stories to appease our advertisers. We don’t sugar-coat our reviews to please gunmakers. We tell the truth about guns. Period.
It’s not as hard as it may seem (save the writing bit). I’ve been amazed, delighted and proud of the firearms industry’s support for our editorial independence. For example . . .
We’ll occasionally warn a gunmaker seeking a review that the result will be no-holds-barred. Their reaction has been, to a man, positive. “We want honest feedback,” a mid-sized AR maker told me. “Don’t hold back.”
TTAG sometimes publishes advertiser-sponsored posts and ad-sponsored email blasts. These are clearly labeled as such, so readers can judge the content without concerns about our objectivity.
As for our relationship with TTAG’s new home range (The Range at Austin), we give them coverage — both appropriate mentions in our text and clearly labelled sponsored posts — in exchange for access. Nothing more, nothing less.
The Truth About Guns is America’s most popular firearms blog. We got here by telling it like it is. That’s the way it is now, and that’s the way it will continue to be as long as I’m at the helm.
Thank you for your patronage.