One of the attorneys suing Remington for selling the AR-15 used in the Sandy Hook shooting thinks the way AR-15s are sold is a big part of the (alleged) problem.
The problem, the plaintiffs’ lawyers said, is that young men can be obsessed with the military or succumb to the image of masculinity that the ads promise if they buy the semiauto rifles.
“Consider Your Man Card Reissued,” reads a Bushmaster ad for its AR-15-style gun, the kind used in the Sandy Hook shooting. The ad speaks to a “macho hyper-masculinity,” said one of the attorneys, Katie Mesner-Hage.
Another Bushmaster ad reads, “Force of Opposition, Bow Down: You are Single-Handedly Outnumbered.”
“The advertising isn’t misleading. It’s actually extremely accurate,” Mesner-Hage said. “It’s a military weapon. It’s inciteful, reckless advertising.” The AR-15 is meant to serve “one purpose, which is to inflict as many casualties in combat” as possible, she said.
The bow-down ad states the Bushmaster is “the only rifle you need to master the infinite number of extreme scenarios you’ll face in the worlds of law enforcement and personal defense.”