Dettlebach looks like he's not happy to be in an FFL that isn't being shut down.
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From the NSSF . . .

NSSF, The Firearm Industry Trade Association, together with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Department of Justice (DOJ), announced a month-long public education campaign reminding the Greater St. Louis area public about stiff penalties facing individuals convicted of unlawful firearm purchases.

The “Don’t Lie for the Other Guy” campaign is in its 23rd year and drives home the message that anyone making an illegal firearm purchase faces a federal felony penalty of up to 15 years in prison and up to $250,000 in fines. An additional 15 years can be added if the illegal straw purchase is made with the intent of trafficking across state lines. The program is funded in full by the firearm industry and will now also include federal funding allocated to ATF by Congress. St. Louis was chosen for this specific campaign by ATF.

“The firearm industry has always been fully committed to keeping firearms out of the hands of those who should not possess them. We are proud to launch this public awareness campaign in St. Louis and of our more than two-decade cooperative relationship with ATF, DOJ and the entire law enforcement community to assist them in their efforts to reduce criminal acquisition of firearms,” said NSSF President and CEO Joe Bartozzi.

The St. Louis area “Don’t Lie” campaign will total nearly 43 million gross media impressions. This includes more than 25 outdoor billboards, digital bulletin boards and posters in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 15 years in jail. Don’t Lie for the Other Guy.” The campaign also includes more than 1,000 radio spots and more than 2.5 million targeted geofenced online mobile advertisements on Facebook and Instagram.

Image via FBI

To legally purchase a firearm, a person must pass an FBI National Instant Criminal Background Check System verification, or NICS check, and fully comply with all state and local laws. When a criminal is illegally trafficking in firearms or knows they cannot pass this check, they may try to induce a friend or acquaintance to make the purchase for them. This is an illegal straw purchase and is a felony.

The “Don’t Lie for the Other Guy” program also involves educating firearm retailers to better detect and prevent illegal straw purchases by providing “Don’t Lie for the Other Guy” retailer kits containing a training video and information for storeowners and staff, as well as point-of-purchase displays aimed to deter illegal straw purchasers.

Learn more about “Don’t Lie for the Other Guy” at

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  1. Man these April Fool’s day jokes keep getting weirder next it will be going after stolen weapons and locking criminals up.

  2. They are attempting to camouflage their mealy-mouthed ways by serving up pabulum. Pfui.

    Better yet, ptooey.

  3. It would be nice if all the media talking heads would focus on what is actually ‘criminal activity’ instead of harassing law abiding citizens for a change. The problem is that we are talking about people that either can’t tell the difference between the two. These know nothing blow hards can’t make a move without permission from the almighty AP.

  4. So they’re gonna troll around the drug houses for clientele selling guns they “found” for drug money?

    • If they had a single brain cell’s worth of real motivation here they would be looking squarely at the Biden family. Hunter in particular. Not to mention the Clintons.

  5. How about some actual Stats to back up the claim the program’s a success NSSF, instead of just bragging about you date with an ATF Agent, and how you’ll go all the way for them?
    Last prosecuted Straw Purchaser I read about was some crook Convicted of making 300+ Straw Purchases, but the dude was given 6 months probation.
    Boy, that’s real success (sarc.).

  6. Not exactly true. All firearms purchases do not have to go through an FBI background check. Some states still follow the Constitution and individuals can sell privately to other individuals without notifying the FBi so that they can track they can track gun ownership. It is only the communist states that have the big brother requirement that all gun transactions have to go through big brother and get an imprimatur from our masters that we can own a firearm.

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