Levi Strauss & Co. CEO and president Chip Bergh has jumped with both feet into the debate over the Second Amendment and Americans’ rights to armed self-defense. And he’s come down squarely on the side of those who advocated civilian disarmament.
In 2016, Levi Strauss asked gun owners not to bring guns to their stores. They claimed they weren’t against gun owners, they just didn’t like people exercising their Second Amendment rights in their stores.
Citing a recent incident in which a customer was injured after the gun they were carrying was accidentally fired in a Levi’s store, Bergh concluded that, “while we understand the heartfelt and strongly-held opinions on both sides of the gun debate, it is with the safety and security of our employees and customers in mind that we respectfully ask people not to bring firearms into our stores, offices or facilities, even in states where it’s permitted by law.”
Now, in concert with the Democrat party ramp-up supporting gun control for the 2018 midterms, Bergh has announced full support for political groups pushing for more restrictions on the right to keep and bear arms.
Bergh uses the current language and phrasing approved by the Civilian Disarmament Industrial Complex when advocating more “common-sense” gun control laws. In concert with the progressive left, he dutifully employs the focus-grouped, re-branded euphemism “gun safety.” The anti-gun left has learned the hard way that “gun control” has become unpopular and electorally toxic. Same policies, different label.
So today, on top of our previous actions, Levi Strauss & Co. is lending its support for gun violence prevention in three new areas.
First, we have established the Safer Tomorrow Fund, which will direct more than $1 million in philanthropic grants from Levi Strauss & Co. over the next four years to fuel the work of nonprofits and youth activists who are working to end gun violence in America.
Second, I’m proud to announce that Levi Strauss & Co. is partnering with Everytown for Gun Safety and executives including Michael Bloomberg to form Everytown Business Leaders for Gun Safety, a coalition of business leaders who believe, as we do, that business has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country. I encourage every CEO and business leader reading this to consider the impact we could make if we stood together alongside the broad coalition of concerned parents, youth, elders, veterans, and community and faith leaders who are committed to shaping a safer path forward.
Bergh spouts the talking point that, “On an average day, 96 Americans are killed by guns.”
That is factually false. People are not killed by guns. People are killed with guns. That’s a distinction with a very real difference. To say that people are killed by guns is to impart cognition and volition on inanimate objects.
Bergh also notes that two-thirds of the people who are killed with guns kill themselves. But none of the current restrictions on the lawful ownership or use of firearms proposed by the corporate or political left would make any significant reduction in those suicides totals.
But progressive businessmen often put their pet political agendas ahead of corporate profits and the best interests of their stockholders.
It seldom works out well. There are a lot of manufacturers of clothes on the market. It isn’t hard for the more than 100 million gun owners in the United States to chose different brands that don’t oppose the exercise of their rights. Leftist virtue signaling has its consequences.
©2018 by Dean Weingarten: Permission to share is granted when this notice and link are included.