Incendiary Image of the Day: Moms Demand Action for Gun Sense In America’s New National Anti-Open-Carry-in-Kroger Ad Campaign Edition

Moms Demand Action for Guns Sense In America's new anti-open carry in Kroger ad (courtesy

“Moms Demand Action for Gun Sense in America, a gun control group backed by former New York City Mayor Michael Bloomberg’s considerable financial resources, will blanket half a dozen newspapers with ads meant to pressure the grocery giant to stop allowing customers to openly carry firearms in its stores,” MDA’s house publication proclaims. “The ads will be displayed on the newspapers’ websites as well as on a billboard in Cincinnati, where Kroger’s corporate headquarters is based . . . Erika Soto Lamb, a spokeswoman for Everytown for Gun Safety, the umbrella group that includes Moms Demand Action, declined to say how much the ads cost, saying only that the amount was in the ‘six figures.'” Well that figures. What I’d like to know is . . .

Which supermarket chain allowed Every Mom for Gun Control in America to shoot these pics therein? And what bright spark didn’t figure that the Old Fat White Guy (OFWG) would be appear MORE repulsive than the relatively svelte female firearms schlepper? Although I’ve got to give MDA’s media manipulators credit for having said AR-viste carry the gun at low ready; a threateningly unthreatening way to hold a rifle in the produce department.

Here’s another one:

Moms Demand Action for Gun Sense in America's anti-open carry ad (courtesy

Is it me or does the girl have a certain zombie-esque demeanor? Anyway, this open carrier displays a better non-grip grip for sure. And the tall, T-shirt-wearing “Chipotle ninja” is a LOT more attractive than the open carry guys we’ve seen on MDA’s Facebook page. Speaking of which, has the average Kroger shopper EVER seen someone open carrying a long gun in a store? I highly doubt it. Which makes this ad . . . theoretical.

And a third:

Moms Demand Action for Gun Sense in America's anti-iopen carry in Kroger ad (courtesy

I’m not feeling the phobia here, either. The gun guy looks reasonably respectable (i.e., not fat ‘n shirtless). The juxtaposition with a non-threatening skaterboi  – who should be FREAKING OUT (unless that’s his Dad) – further douses the image’s incendiaryness.

In fact, you could say these ads are doing pro-gun rights folks a huge favor; helping to normalize guns. Because, after all, nothing happened here. These are not the criminals or crazies MDA’s looking for. You’d have to think that guns were inherently eeevil to get even a frisson of fear from these images. Which most Americans don’t. And now, I’m thinking, fewer will.

You know what would have been really incendiary? If the gun carriers had been black. Just sayin’ . . .


  1. avatar Mike L says:

    Why isn’t a little girl welcome at Kroegers?

    1. avatar Hobbez says:

      Because she is armed with an evil, fat filled, diabetes causing, assault ice cream cone.

      1. avatar Don says:

        Way more people are killed by obesity and skateboard accidents than by AR’s (and AK’s) carried in stores or in public.

        1. avatar Anonymous says:

          I would agree with this. Ice cream and skateboards have killed more people than ARs.

      2. avatar JuanCudz says:

        Could be worse, she could be wielding an AR-99, with a chocolate flake thing that goes up.

        1. avatar Tomyironmane says:

          Is that the limited edition ghost one that can empty 30 magazine clips in a half second?

    2. avatar Tanner McClure says:

      Because of her ice cream cone. Outside food is generally not allowed inside supermarkets, I guess.

      Edit: Hobbez beat me to it. And a little more cleverly at that.

      1. avatar RockOnHellChild says:

        It’s generally frowned upon, but I bring outside items into my local Kroger frequently, and have never been confronted.

        Big cup of coffee, comes to mind.

        1. avatar juliesa says:

          The shopping carts at HEB have cup holders. I assume that’s for your coffee, soda, water bottles etc.

        2. avatar RockOnHellChild says:

          You know, come to think of it, the little snubnose mini-shopping carts have cupholders.

          Good call.

      2. avatar Davis Thompson says:

        I eat ice cream cones in my local Kroger owned market all the time. No one’s ever said boo. And why would they? I’m filling my cart with their merchandise.

      3. avatar Thomas says:

        Some of the Kroger shopping carts have cup holders built into them. I’m not sure why she supposedly isn’t allowed in Kroger

    3. avatar Daniel Silverman says:

      Ok minus the big hairy guy, should be at Walmart for that, I don’t see an issue in any of the pictures. Kid carries skateboard, girl eating icecream, I don’t know looks like a terrorist to me!

    4. avatar gregory says:

      She did not pay for the ice cream!

    5. avatar Brian says:

      I like the fruit and vegetables.
      So Junk food and guns dont kill people? People kill people?

  2. avatar Michael B. says:

    It’s hilarious. All the actors holding guns look respectable and stylish.

    Meanwhile the disarmed ones consist of a shirtless fat guy, an annoying brat with ice cream, and some teenager who looks like he’s hanging out with his dad.

    1. avatar TheYetti says:

      That’s why I keep thinking that deep down inside, the people over at MDA/MAIG/ETSG/whoever they are today, is actually pro-gun.

      1. avatar Jus Bill says:

        No, just deathly afraid of offending ANYONE other than Evil Gun Owners(tm). So they wind up either offending everyone in Everytown or missing the mark completely.

    2. avatar Dyspeptic Gunsmith says:

      Not true.

      The woman in the first pic needs to use some conditioner in her hair. The guy in the second photo needs to tuck in his t-shirt. The man in the third photo needs to pull up his britches – and get a slightly larger shirt.

      This message has been brought to you by the POTG Fashion Police[tm].

      1. avatar Gene says:

        Oh no, I’d be a felon with the POTG fashion police. My Wife, as hard as she tries, can only get it down to misdemeanor.

      2. avatar Sian says:

        Jeans are just cut that low, and his shirt is fine I don’t know what you’re thinking.

      3. avatar Mike says:

        The fashion police need to step into this decade, the second guy is dressed stylishly for his age, partially tucked shirt included. Guy in the third pic’s jeans are the correct height if you are under 70 years old. I will agree the woman in the first pic could probably use conditioner but she’s got that tough action chick look about her, if that’s the look she’s going for, her hair is appropriate, IMO.

        1. avatar Dyspeptic Gunsmith says:

          Maybe if kids learned that an untucked t-shirt is not “modern fashion,” they’d have better job prospects.

      4. avatar Avid Reader says:

        You owe me a keyboard!
        Next time I’m in King Soopers I’ll be thinking of this and laughing.

      5. avatar Wood says:


        The shirt is untucked as a cover garment for his lawfully concealled P7. Or PM9. Or something…

      6. avatar Geoff PR says:

        I’m willing to cut “Needs Conditioner Woman” quite a bit of slack seeing as her hair would be the last thing I would notice if she were sans clothing…

        But that’s just me.

        1. avatar bigfinger76 says:

          No kidding. I’d notice her ribs and pelvis protruding from her skin, lose my appetite, and leave Kroger.

      7. avatar 80 D says:

        Is that you, DG? Is this me?

      8. avatar DJ says:

        We respect your diversity. 🙂

    3. avatar ThomasR says:

      Which shirtless fat guy? I just see a bunch of regular people with guns and some fur bearing animal standing on two legs.

      Har Har, I can say that because While not fat; I joke that I don’t go shirtless in the woods because someone will shoot me thinking I’m a fur bearing animal.

  3. avatar DetroitMan says:

    Why does MDA hate empowered women?

    1. avatar twency says:

      It’s part of MDA’s larger War on Women.

      I’m only partly joking. The MDA types seem completely oblivious to the fact that a firearm is (on average) of greater defensive value to a woman than a man since women are (on average) smaller and weaker than men.

    2. avatar Tex300BLK says:

      because she has the audacity to take responsibility for her own safety making the Mad Moms and Illegal Mayors largely irrelevant. She refuses to eat from the hands of others and when it comes to safety she’s got 3000fps of “attitude adjustment” for anyone dumb enough to try and take advantage of her. Progressives hate self sufficiency because it makes 90% of their jobs irrelevant/ unnecessary, some conservative groups could take this and run with it, probably will just keep trying to defund obamacare though… smdh

    3. avatar Bob says:

      Empowered women = no MDA membership

      1. avatar Mr. Pierogie says:

        MDA is only interested in women who follow their stupid agenda blindly and without question. If you have 2 brain cells to rub together and are capable of rational thought, you’re out, missy!

  4. avatar KingSarc48265 says:

    So are they trying to convince Kroger to let me shop shirtless on a skateboard while eating ice cream?

    1. avatar BDub says:

      Heh, I had the same thought.

    2. avatar AviationAndrew says:

      Kroger has suppressed our rights for too long!

    3. avatar Pantera Vazquez says:

      Nooooo-banish the thought…….you may fall off the skateboard while adjusting the shorts and poke some innocent person’s eye out with the super pointed cone. Nooooo!

  5. avatar KCK says:

    Other than protest rallies, how many regulars carry AR’s?

    So there we have it, Chipotle ninjas are the face of gun owners.

    Very clever of MDA, to be the one to choose our media representative.

  6. avatar Michael nieto says:

    actual trigger discipline nice try

  7. avatar Doug says:

    Talk about a slam to women, WTF! Keep it up Shannon you are blazing a trail to your demise. Kroger already told these losers to take a hike but stupid is stupid and you can’t change that.

    1. avatar Chris says:

      I’m wondering what sort of legal action Kroger has for this abuse of their Trademark…

      1. avatar Hobbez says:

        While reading, the first thought that popped into my mind was that if I were Kroger, I would be suing MDA and Everytown for defamation.

        1. avatar JR_in_NC says:

          I wondered about that, too.

          My SECOND thought was “Gee…how can Kroger capitalize on all this free marketing?”

          It would be awesome if Kroger came up with an ad campaign that at once slammed MDA into the ground and maintained their objectivity.

          Kroger has an incredible opportunity here.

        2. avatar LarryinTX says:

          I have it on good authority that MDA has $50 mil to spend, uh, be sued for.

      2. avatar twency says:

        “’m wondering what sort of legal action Kroger has for this abuse of their Trademark…”

        Probably none. This is political speech which enjoys broad protection (as it should). If MDA were using the mark for commercial purposes the standards would be different.

        1. avatar Tex300BLK says:

          Like when MDA had youtube remove the pro-gun spin of their domestic violence TV add based on copyright infringement?

        2. avatar Mark N. says:

          That was simply a threat of litigation, and You Tube decided it was easier to ban than fight. It is not You Tube’s battle, and You Tube as a private forum can ban anything it wants. Which is much cheaper than fighting a lawsuit in which it has no stake. funny, I don’t think MDA threatened to sue the people who posted the vid….I suspect because the posters probably have won.

  8. avatar Missouri Josh says:

    I think it’s damned well time that we start treating these anti-gun folks like a terrorist group. I genuinely feel threatened. I don’t know about you, but these types of folks should be right up there in the same category with ISIS.

    Think about it, they start with being anti-open carry. Then they’re anti conceal and carry. THEN they become anti Second Amendment.

    When are the media fools and leftist idiots going to recognize that these anti-gun Nazis are trying to de-arm the population?? If the media continues to feed into this, and they continue to gain support from the other leftist fools out there, what other basic American Rights will they do away with next??

    1. avatar John L. says:

      The problem isn’t that they don’t recognize it, the problem is they think it’s a reasonable thing to try to do.

      1. avatar Missouri Josh says:

        I presume that they’d think that a police state would be reasonable, then.

        Yet, isn’t it the lefties that think the police are too brutal already?


        1. avatar John L. says:

          There’s no law saying they have to be self-consistent.

          Plus, to slightly mangle the immortal words of Governor Tarkin, “They’re far too trusting.” Honestly, I don’t think they see the correlation at all.

        2. avatar Rambeast says:

          @John L. That’s Grand Moff Tarkin. He was a governor prior to the empire being established.

        3. avatar JR_in_NC says:

          Interestingly, this page

          Consistently refers to him as Governor.

          And, directly quoted dialog from the movie:

          Princess Leia: Governor Tarkin, I should have expected to find you holding Vader’s leash.

          Pedantic tangents are fun, but can we get back to how ridiculous and irrelevant MDA is?

        4. avatar Rambeast says:

          MDA is and always has been a bunch of hot air and bad skin. RF has made them into the bogeyman when the only thing they have accomplished is wasting Bloomie’s money.

        5. avatar Gene says:


          “Grand Moff Tarkin, real name Wilhuff Tarkin and also known as Governor Tarkin, is a fictional character in the Star Wars universe, portrayed by Peter Cushing and Wayne Pygram and voiced by Stephen Stanton.”

          Oh, and Han shot first.

        6. avatar Chip Bennett says:

          That’s Grand Moff Tarkin. He was a governor prior to the empire being established.

          And before that, he was a proud member of Mayors Against Rebel Scum Owning Illegal Guns.

        7. avatar Evan in Dallas says:

          No, it’s the “top men” philosophy. Tyranny by government is bad unless the right people are in power. In other words, “It’s not fascism when we do it.”

        8. avatar JR_in_NC says:

          “MDA is and always has been a bunch of hot air and bad skin.”

          Much better. 😉

    2. avatar Stinkeye says:

      “They start with being anti-open carry. Then they’re anti conceal and carry. THEN they become anti Second Amendment.”

      Groups like MDA don’t “become” anti-Second-Amendment. They start out that way from the get-go. They just try to hide it until later.

  9. avatar Rand says:

    Don’t leave me hanging…..which ones aren’t welcome? This looks like one of those stupid Project Filter stunts where you can’t figure out what the real message is.

    1. avatar Stinkeye says:

      These ads aren’t really about convincing anyone of anything. They exist solely as another stunt to garner media attention for a dying brand and its increasingly irrelevant spokeswoman.

    2. avatar Andy T says:

      I thought the same thing. If you’re just glancing at a billboard as you fly past you might even take it as a pro-gun ad.

  10. The first guy isnt allowed because apparently he ate the Kroger up the street. You’ve been warned…

  11. First Pic: Full Frontal Tactical Assault MOOBS

    Second Pic: High Capacity Brain Freeze Handheld Weapon System

    Last Pic: There are like 10 billion videos on the net of people fracturing their testicles using those things. Need I say more.

  12. avatar John L. says:

    I worked as a bag boy at the local big-chain grocery store when I was in high school.

    Shirt is required due to health codes, usually … not necessarily unwelcome, but illegal for the store to permit it.

    No eating in the store both for health concerns and because the store couldn’t sell opened food packages … so sorry, the little girl can’t eat her ice cream cone in the store.

    No *riding* the skateboard, or wearing roller skates or ‘blades in the store because they were hell on the floors … I know, I had to polish out the scuff marks.

    So … Where’s the issue again?

    1. avatar Layne says:

      So you can carry a skateboard, but not ride it? Seems logical then that you could carry a gun if you don’t fire it.

      1. avatar Wood says:

        Winner winner chicken dinner! The skateboard is in case you have to escape a pickle jar avalanche. We all know what the AR is for.

  13. avatar CCDWGuy says:

    I have a Kroger about a 3 minute drive from my house so it gets a visit just about every day for something. I don’t remember ever seeing anyone open carrying in the store, not even a handgun let alone a long gun and this is Kentucky.

    I agree with the other posts the actors carrying in the posters don’t look threatening or a menace to society. If I did see someone carrying I’d most likely open a discussion about their choice of weapon.

  14. avatar Tom in Oregon says:

    The little girl….
    Right out of the hallway with jack Nicholson in The Shining

    1. avatar HeySpanky says:

      Nailed it.

    2. avatar Model66 says:

      Come play with me. forever and ever and ever

  15. avatar TheYetti says:

    That dude really needs a shirt. The last thing I want to find on the apple I just bought is a hair that looks like pubic hair, so please wear a shirt. Where is that girl’s adult supervision? I’ll assume she got the ice cream from that guy who is her Dad; which answers the adult supervision. That was really nice of him to give her the ice cream. Man context is really important. That last one is just dumb. The kid should have just had on roller blades and he’d be fine.

    1. avatar Rambeast says:

      That one is dangerously close to a bear chest…

      edit: Was meant for RockOnHellChild.

  16. avatar RockOnHellChild says:

    Ah yes, the natural, human right to a bare chest…

    I always forget about that one.

    1. avatar Taylor TX says:

      wait its not the right to free breezy nipples? Man I did NOT get that memo 🙂

    2. avatar Geoff PR says:

      And to quote Larry the Cable Guy – “The Right to Bare Arms”.

  17. avatar John M. says:

    The fact that the antis now have to open almost every conversation with “I support the 2nd Amendment, but…” Is a HUGE win for our side. Does anybody remember Chuckie Schumer or DiFi starting any sentence at all that way back in the ’90s? Let’s leverage it to the hilt.

    We need to ask them regularly, “Which of the thousands of federal, state and local gun laws currently on the books infringe on Americans’ 2nd Amendment rights and should therefore be repealed?”

    1. avatar LarryinTX says:

      I’m pretty sure that should be “tens of thousands”, and it sounds better.

    2. avatar Dyspeptic Gunsmith says:

      You’re so very right. Back in the 90’s, when I’d debate some of these people in California, there was none of this “support the Second Amendment, buuuuut…” stuff. It was just “you gun owners are homicidal loons…” and more to that effect.

    3. avatar Armchair Command'oh says:

      This is a very good point.

      It’s a sad fact that many people, including those who are undecided or agnostic about guns, believe things simply because they hear the same unsupported claim over and over again (e.g. “no sane person would every go hunting with an AR” or “you don’t need more than 10 rounds in a clip”). The anti-gunners used to claim that the 2nd Amendment protects the state, not individuals (because, obviously, our forefathers were so very worried about the people oppressing the state /sarc). At least now the intellectually lazy will hear, over and over again, that the 2nd Amendment does, in fact, exist.

    4. avatar Mike says:

      With Heller in the books, they have no choice, we have that landmark decision on our side and they know it.

  18. avatar Jeff-in-AL says:

    Looking at the signage those appear to be taken in an actual Kroger store. So did MDA knowingly and willingly violate 3 of Kroger policies to turn around and come down on one of Kroger’s policies?

    1. avatar mark_anthony_78 says:

      Looks like (poorly done) green screen/PhotoShop to me.

      The color balance is way off on all of them, hence the ghostly moobs and zombie girl.

      1. avatar Another Robert says:

        I thought it looked kind of photo-shoppy too. Which, if I noticed it, means poorly-done. For this they are shelling out “six figures”?

    2. avatar Gene says:

      I was just wondering that. After looking at the pictures, I’m wondering if the people were added in afterwards. The shadows and relative sizes of objects next to them look off to me.

    3. avatar mirgc says:

      I’m surprised I haven’t seen any photoshop spoofs of this yet. Especially with all the room they left next to the picture with the child holding an ice-cream cone.

      Maybe something like this guy, and then ask the question again!

  19. avatar Shire-man says:

    So I’ve never seen any of the MDA ads or statements or anything else anywhere else but here.

    Are these on TV or in magazines or something? Where is their exposure other than in the two choir camps of blogs/sites like TTAG and blogs/sites like MDA’s?

    1. avatar JR_in_NC says:

      Just because you don’t see it does not mean she’s not out there trying.

      NBC News, big city newspapers, her own wikipedia page, etc.

  20. avatar Hannibal says:

    I’m not a fan of open carry but I’m even less of a fan of fat hairy men walking around shirtless in a grocery store. Guess the moms like that sort of thing?

    1. avatar Missouri Josh says:

      “I’m not a fan of open carry…”

      Careful with that slippery slope….

      1. avatar Evan in Dallas says:

        It’s not really though. Not everyone who doesn’t like something has a predilection for wanting to ban things they don’t like.

  21. avatar Another Robert says:

    Did I see that right? “Half a dozen newspapers”? That’s six (6)! In the whole country! To persuade the third-largest retailer in the world. That sounds kind of penny-ante to me–is Bloomie tightening the purse strings? Am I off the beam here? And on a related note, have the geniuses at MDA produced another indelible counter-productive image placing that reasonably attractive armed woman next to that half-naked fat slob? Hell, she might need that AR to protect herself from him, subliminally speaking… And on my last related note–gotta love that HuffPo as MDA’s “house publication”–does any other outlet (well, other than TTAG) routinely give them coverage?

    1. avatar Dave357 says:

      Six major newspapers may be enough to get the attention of Kroger’s management.

      1. avatar Chip Bennett says:

        The same management that has already told MDA, in effect, to go pound sand?

        1. avatar Dave357 says:

          Kroger doesn’t care about MDA, it cares about its bottom line. If it decides that not revisiting this issue will hurt its bottom line, it will revisit.

          If Kroger doesn’t revisit at this time, things may ultimately come down to whether MDA can organize a successful boycott of the chain, and whether gun owners care to and/or can effectively counter. When MDA is the only one talking, it is the only squeaky wheel in the game.

      2. avatar Another Robert says:

        Maybe so–just seems like entire sections of these here Newnited States will be left out. Just had a thought–it would take maybe six newspapers to effectivley cover Texas…

  22. avatar SleeStac says:

    The NRA needs to set up a “Shop at Kroegers day” or something so that the Board at Kroegers has something positive to balance against these PR bullies and their campaign.

    1. avatar Another Robert says:

      Respectully, no, they don’t. Kroger doesn’t want to be in the middle of a fight, they want to sell groceries. NRA needs to remind their membership and readership to shop at Kroger in recognition of Kroger’s refusal to back down to Shannon, and leave it at that .

  23. avatar Jim R says:

    Well I’ll give them points for this. None of them have fingers on trigger this time. So they are learning SOMETHING.

    1. avatar Geoff PR says:

      I’m willing to bet they learned after the grief TTAG gave them over the earlier images they published.

  24. avatar Daniel says:

    I find it interesting that a business cannot violate someone’s civil rights by denying them service due to race or ethnicity or gender, but can violate their right to bear arms. It’s either a right, or it isn’t.

    1. avatar Evan in Dallas says:

      I’m not saying it’s a good thing, but they should be able to do the former as well. Your rights end at someone else’s door step. If they don’t want to let you in because of your race(yes horribly racist and terrible) or because you are carrying a rifle that should be there choice. At the end of the day, Kroger just wants to serve as many customers as possible, and short of health violations(fat shirtless guy) or damaging store property(skater) they don’t want to discriminate. Interesting history, but I believe it was Pepsi who first started advertising to the black community because coca cola would not. It benefited Pepsi quite a bit to do so.

      1. avatar Evan in Dallas says:

        I also understand it is illegal to discriminate based on race, but that part of the civil rights act involves the government stepping outside of its bounds. Jim Crow should have been repealed absolutely. New “positive” rights should not have gone in its place.

  25. avatar Roscoe says:

    “You know what would have been really incendiary? If the gun carriers had been black.”

    Of course they’re all white. You won’t see any minorities.

    Why? Glad you asked.

    I don’t remember ever seeing an MDA or Bloomberg anti-gun crony who was of minority persuasion. These antis are all white as wind driven snow, and I expect Bloomberg and MDA and Everytown are all extremely sensitive about being portrayed as ‘racist’ should they depict anybody of African heritage in a poor light. These antis are all white, and that’s why all their demon gun owners are also white as snow – no minorities of any kind. These blowhard Bloomberg antis are the definition of racist.

    Having said that, I’m certain there will be a bunch of minority tokens tossed into the fray in the near future.

    1. avatar Another Robert says:

      They did use minorities in their stupid “banned from school” ads. But the minority child was never the one holding a gun. Like most liberal racists, MDA sees minorities as helpless “children of nature” who have to be protected by their benevolent [white] “big brothers”. That and the sight of a minority with a gun likely scares the bejeesus out of them.

  26. avatar Dave357 says:

    So, as expected, they realized that they can’t afford a loss with Kroger and are going all out to force it to cave in. They may succeed, but it’s not a done deal yet.

  27. avatar John E> says:

    It appears to be photoshop…look at the negative space behind the girls pig tails.

  28. avatar Alan Longnecker says:

    Last time I saw that little girl, she had a twin and they were staying at a resort that was closed for the winter.
    “Come play with us.”

  29. avatar mk10108 says:

    I’m CONFUSED. Did not Kroger release corporate scroll saying Kroger would not infringe on customers as long as they follow the law. SO WHAT IS THE POINT of the ad campaign? An organization demanding an action, that a corporation is not going to take or support.

    Shanon’s crew is making the classical corporate mistake. Starring at data, taking action and hoping for an alternative outcome.

    1. avatar Dyspeptic Gunsmith says:

      You don’t understand how these people work.

      First, Ms. Watts is a PR hack. PR hacks don’t earn their keep unless they generate PR for their masters. So the ad campaign, no matter how illogical or nonsensical, fills her first requirement: to look busy.

      Then we get to the masters of MDA – Nanny Bloomberg. This is a man who thought himself clever and terribly smart by regulating the maximum size of a soda in NYC. This is a man who wants to regulate how much salt is in your food, where or even if you can smoke tobacco outdoors (or indoors), wants schools to ban bake sales, hectors people to take the stairs instead of an elevator, etc. There is no bodily orifice into which Nanny Bloomberg won’t shove his nose.

      So when Kroger said that they trust their customers to obey the law, Bloomberg probably got his silk pantywaist into quite the bunch, and demanded that his newly purchased propaganda arm create an ad campaign to force Kroger to buckle.

      1. avatar Gene says:

        I’m not sure why he didn’t take the easier route to push his agenda on Kroger by buying the chain. Then Staples. Then Chipotle. Then….

  30. avatar Robert Inguaggiato says:

    You don’t have to worry about Kroger they are a strong Union company. They should have tried a small non union chain they may of had a chance.

    1. avatar Another Robert says:

      What does being unionized have to do with it?

  31. avatar Curtis in IL says:

    Here’s the customer comments page on Kroger’s web site:

    We all need to commend them for standing up to the bullying moms and assure them of our continued patronage, as long as they don’t cave.

  32. avatar LJM says:

    Ask the employees and customers of the 1993 Palatine Brown’s Chicken or the 2008 Tinley Park Lane Bryant if they would have preferred that the company allow open or concealed carry by its employees or customers.

    Oh right, you can’t, because those employees and customers were robbed and murdered by mad men and only one of those massacres was resolved….(’93 Brown’s Chicken)…. 9 years later.

    1. avatar Robert Inguaggiato says:

      Why is the store empty? I’m sure they didn’t let them in after hours to take pictures like this. To use against them.

  33. avatar Garrison Hall says:

    The ad. is pretty effective. It has just the kind of “icky” factor that will speak to the cosmopolitan base the Mom’s are trying to reach—and which the open carry folks have completely misunderstood. There’s an interesting contrast between the two messages. Open carry folks wanted to bring their issue to a larger audience but were so clumsy in how they presented their message (i.e., Chipotle Ninjas, carrying in stores, Facebook selfies w/ gang signs, etc.) that they ultimately ended up alienating other gun-owners, mainly talking to themselves, and handing a ready-made issue to the Moms. The Moms are a professional media outfit pretending to be grassroots so picking up on this shouldn’t be a big surprise. What is surprising is how long it took the Mom’s to tool up this ad. campaign. It’s been months and this is the best they can do? While they’re better at reaching their intended audience (as paid media professionals damn well better be), they’re been neatly outflanked by Kroger’s adroitly posited and quite modest response. Well done Kroger. The Mom’s lost the moral high ground on this one. I give ’em a B-.

  34. avatar LJM says:

    And as a business decision, its a good policy by Kroger given what happened to the Brown’s Chicken franchises in Chicago.

    Per Wiki:

    “The incident had an adverse effect on the entire Brown’s Chicken franchise. Sales at all restaurants dropped 35 percent within months of the incident, and the company eventually had to close 100 restaurants in the Chicago area.[13]”

  35. avatar Layne says:

    “And what bright spark didn’t figure that the Old Fat White Guy (OFWG) would be appear MORE repulsive than the relatively svelte female firearms schlepper?”

    Seriously! I know which one I’d rather see anywhere. Really surprised they didn’t use a young (black?) man with 6 pack abs to take the repulsion out of being shirtless.

    Of course being in San Antonio, RF must have figured out by now that HEB is the way, the truth, and the light. No one goes to Kroger around here, the prices are crazy.

  36. avatar Chip Bennett says:

    Wait: I thought Shannon Watts was supposed to be good at PR? These ads are about as scraping-the-bottom-of-the-barrel pathetic as you can get.

  37. avatar Mike says:

    Pic 1, I’d rather bump into that woman’s AR than accidentally rub up against hairy, no shirt OFWG. Pic 2, you are much more likely to slip and fall on the spilled ice cream from Suzy than be shot by metro guy. Pic 3, I used to go into grocery stores with my skateboard all the time when I was below driving age, as long as I didn’t ride it in the store, no one hassled me, that being said, you are still much more likely to fall over junior’s skateboard than be shot by his dad. These Moms are terrible at their job, thank God!

  38. avatar Gary in GA says:

    Shop at Kroger Day! How did that work out for Chick-fil-a?

    Same type of attempted shaming…
    Kroger heard their story and made their ruling. Freedom for both sides and play nice. That wasn’t wasn’t enough. Now this is their hissy fit. They are despirate and BULLIES! I’m sick of this…

    I believe the POTG should counter with their own billboards, etc to show them that for every one of their pathetic actions there will be an equal and opposite reaction. They’re getting free shots. And they had them until the Colorado recalls, then how things changed. If Malloy goes down in CT that will reinforce the fact that actions have consequences. They seem to forget the fact that about 80-100 million Americans own guns and I hear this includes 30% of Democrats.

    How about a KickStarter or such for a organization to counter Everytown and their ilk in an in-their-face way? I know the major organizations can’t go there and keep their head up. That said, I’d nominate Dirks as the Social Chariman.

  39. avatar JAS says:

    Watch the video at the Huff on the link. It’s a compare and contrast. The mom’s are saying that all three on the left are not allowed, but guns are.

    Also, these are not real images. The lighting ever so subtly does not match. The actors were shot at a studio and then Photoshopped over the store shots. Good PS work, but not good enough.

    1. avatar Another Robert says:

      Doesn’t look very good to me, I’m tech luddite and I recognized something “off” as soon as I saw it.

      1. avatar J Star says:

        I agree. Not even very competent Photoshopping. The lighting does not match at all. Bright studio lights against a much dimmer store backdrop. What’s the matter, MDA? Spent too much of Bloomberg’s money already to afford a decent marketing firm?

        1. avatar JAS says:

          I was being kind. The worst is the white balance. That is always the dead giveaway. Very difficult to get right.

  40. avatar JAS says:

    And there is definitely a lawsuit potential here.

  41. avatar Fionn MacCumhail says:

    Ok, am I the only one who flashed on the range qualification scene from Men in Black when I saw the little girl in the 2nd picture? The scene where Will Smith explains why he shot the little girl target as the only real threat among all the “monsters” presented.

    Did MDA intend to present us with an intelligence/perception test? “Can you get past you biases and see what’s real?” Ironically, no. At least, not intentionally.

    1. avatar Wood says:

      I went there too, but this little girl has ice cream not an advanced physics text.

  42. avatar lolinski says:

    I don’t like ARs (prefer AKs) but I prefer them over fat shirtless people (no offense intended to the guy in the ad).

  43. avatar Matt G says:

    Wait… Fat dude in the produce isle and not the pop/chip isle? I’d definately have my head on a swivel around him.

  44. avatar JimmyD says:

    If you look at the numbers, the skateboarder is in more danger from himself than he’ll ever be from a rifle. lists 42 skateboard fatalities in 2011, the last year they show stats for.
    They also say there are about 10 million skateboarders in the US.
    The NSSF estimates that there are 100 million rifles of all types in the US, about ten times as many rifles as skateboards.
    A “normal” year sees about 350 people die from all types of long guns, including shotguns, rifles and even muskets. So, comparing apples to apples, you’re more likely to die on your skateboard than from a rifle injury.

  45. avatar frank says:

    This kind of propaganda is pretty funny. I’m glad they’re spending their money on ads which amuse the very people they hope to demonize. I find it hard to believe that people in OH are going to get too worked up over this. Maybe I’m wrong.

  46. avatar JW says:

    I sent an E-mail to Kroger to say keep up the good work they do and ignore the MDA Freak Show. Just to let them know there are two sides to the story.

  47. avatar Chris S says:

    Seeing the fat white guy really threw me off. I kept trying to figure out why MDA would be promoting firearms in a grocery store… because OBVIOUSLY no one wants that guy walking through their store.

  48. avatar Ross says:

    Duh, the men are not welcome. Everyone knows the woman is supposed to be doing the shopping.

    *Attempt at humor*

  49. avatar Kyle says:

    All the people carrying guns in these ads look respectable, not like the mall ninja types the gun control folk like to portray us as.

  50. avatar Greg G. says:

    The store looks like a Safeway, who is known to be anti-carry. However, I don’t recall ever seeing No Firearms signs here in Arizona, but then again this IS Arizona.

  51. avatar Anonymous says:

    If I were Kroger – I wouldn’t be upset with gun owners (after-all gun owners aren’t attacking Kroger) I would be upset with MDA. They are targeting Kroger and for what? Millons of stores nationwide allow the concealed carry of firearms yet MDA is going to pick on Kroger. An unfair fight I would say, since MDA is funded by Bloomberg, and is not a part of private industry – producing a product. I would expect Kroger to dodge the question and emphasize these points.

    __MDA is unfairly targeting Kroger for wanting to sell Groceries to everyone except gun rights advocates.
    __MDA is unfairly targeting Kroger, by requesting Kroger to take a stand one way or the other in the gun-control/gun-rights game by dividing their target market by means of political play.
    –MDA is unfairly targeting Kroger, as millions of stores nationwide allow gun-rights advocates entry into their stores.
    –Kroger doesn’t make or sell guns – Kroger sells groceries to everyone. Gun and non gun people alike.
    Kroger does not wish to enter to gun control debate. Kroger wishes to sell groceries to everyone.

    Unless they do want to take a stand.

  52. avatar former water walker says:

    This is a goofy failure. Bloomie is not getting it’s $’s worth. I haven’t been to a Kroger in many years but I would support them if they had stores in my area(south of Chicago).

  53. avatar Ralph says:

    That first picture looks like Jack Spratt and his wife. What a lovely couple.

  54. avatar JoshinGA says:

    I shop at Kroger nearly every week. Ive seen plenty of sweaty, overweight people not wearing enough clothes (it is summer in the south so they can be partially forgiven) and children making a mess with outside food. I have yet to see a person open carrying a long gun (and I live in a pretty rural area to boot).

  55. avatar Boz says:

    I will carry in Kroger anytime I feel like it and there is NOTHING that they can do about it. Actual criminals carry their guns everywhere, and no one says a damned word about that!

  56. avatar Fed Up says:

    So the Demanding Ones are now paying people to OC rifles in Kroger, because they are against having people carry in Kroger?

    Sounds like a good use of Bloomie’s money to me.

  57. avatar Dennis says:

    No more Frys/Kroger stores for me, Bashas and Wal-Mart!

  58. avatar LameBear says:

    The simple truth of the matter is this.

    If the “federal government” can force a privately held business to treat with homosexuals for flowers, wedding cakes, or wedding venues, then the “federal government” MUST uphold our CONSTITUTIONALLY GUARANTEED RIGHT to go armed in defense of ourselves, our families, and our society ….. being sexually aberrant is NOT a Constitutional Right, going armed in not only a “RIGHT”, but it is a duty according to the Second Amendment.

  59. avatar Gene says:

    Kroger is apparently being inundated with calls by MDA.

    1-800-576-4377 ext 3 to talk with their rep.

    I guess a phone bank and staff to hit redial is what bloomie is buying.

  60. avatar mirgc says:

    Someone with better picture skills check this out, but are those pictures Photoshopped? Or is it a photographer using extra lighting that makes the individuals look slightly different from the surroundings.

  61. avatar JimmyDelta says:

    Looks like Kroger has done a couple risk assessments and made the correct choices.

  62. avatar Indiana Tom says:

    Photo 1: Big hairy scary guy. Women appears stylish and normal.
    Photo 2: Girl zombie is eating ice cream cone pilfered from the frozen food section. Guy needs to tuck in his shirt.
    Photo 3:Skateboard son is damaging the flooring. Father is responsible and is trying to protect his son from zombies in the frozen food aisle.

  63. avatar Rich Grise says:

    I’m more afraid of teenagers on skatboards than with guns!

  64. avatar S.CROCK says:

    With that first picture ummm that guy wouldn’t be welcome at any store.

  65. avatar Paelorian says:

    I find the following acts more offensive than open carry of rifles: skateboarding down the aisles of a supermarket, taking ice cream out of the fridge in the market and eating it eat without having paid for it, and having such unbearable heat inside the market that folks are compelled to shop half-naked due to the heat. I’d rather those acts be prohibited rather than open carry. OK, maybe it’s impolite to shop without a shirt or shoes in most places, but I’m for topfreedom and am fine with some nudity. I’d rather not have everyone sweating all over and shedding their pubic hair on my bus seat, but if they want to go skinny dipping, take a nude walk, or even shop for groceries bare-chested I don’t disapprove and I believe the government should certainly not stop them from doing that.

    Open carriers should not have their hands on their guns. Put your long arm on your back and touch it rarely, only when necessary. I do find the woman next to the topless man potentially threatening or crazy.

  66. avatar Custodian says:

    First pic…

    That lady with the rifle? She’s hot.

  67. avatar Jon says:

    “really incendiary? If the gun carriers had been black.”

    Oh, well, that would never happen….. I mean, gun owners are obviously racist.

  68. avatar Todd Kauranen says:

    Only in the recent decades has this been happening. If we, as proud Americans do not stand up for our rights and fight back, we will slowly lose them. Firearms are why we are not British, I recommend you join the NRA and support gun rights in any manner you can.
    Look at their propaganda techniques and flip them and feed it back to them. I carry concealed absolutely everywhere, and will open carry where it is the only option.

  69. avatar Sammer says:

    I think the problem with people is…we’re scared of the “weird” looking person in the store. We’re scared of the “tattooed, biker” and avoid him at all costs…BUT, we ASK Jeffrey Dahmer…or Ted Bundy to help with an item high on the store shelf. My point is, this group is demonizing ANY “civilian” that carries a nasty firearm…but, as far as the ads go, the man without a shirt COULD BE a pedophile…the kid with a skateboard COULD BE a shoplifter…and the little girl COULD HAVE Ebola. Just because someone openly carries a firearm or even conceals it, DOES NOT MAKE THEM A BAD PERSON.

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