The new TTAG website has been up for more than 24 hours. We’re aware that some of our regular readers aren’t happy about it. The main complaint is simple enough: without text under the headline on the home page, you can’t decide whether or not to read an article. I understand that this isn’t enough information for many of our readers, who prefer and introductory paragraph before clicking through to a second page. But here’s the thing . . .
The new “textless” home page loads a lot faster. That’s no small accomplishment (as was removing hijacking ads from the site). It also returns us to TTAG’s original “zen rock garden” uncluttered design ethos. And while the amount of initial information is less, the speed at which readers can glean the breadth of our carpet-bombing firearms-related coverage is higher. Making for faster reading decisions. And that’s how a lot of people prefer it.
I’m sorry that the new TTAG home page angers, annoys and frustrates some of our best and most loyal readers. The new site design was created to improve the TTAG user experience for the widest possible number of current and potential readers. Short of a rollback to the previous TTAG design, if you have any suggestions on how to improve the site, please leave them here. Thank you for your patience and understanding.