TTAG’s Armed Intelligentsia came down on me like a ton of bricks yesterday. They took me to proverbial wood shed for criticizing a Black Rifle Coffee Company’s video; a production wherein an effeminate gay character offers the team oral sex and refuses to drink “non-hipster” coffee. A “crime” for which he was dragged off and [pretend] water boarded. A reader went so far as to call and warn me against making readers choose between veteran-owned and operated businesses and TTAG. For the record . . .
I hire vets, donate money and services to veterans’ organizations and appreciate their service to this country. And I stand by my criticism. In my opinion, the BRCC video was over-the-line. It depicted homosexuals as weak, deserving scorn and physical abuse. It portrayed gun owners in a negative light.
You’re free to debate that perspective here if you choose. I’m not writing this post to reopen the argument. I want to address personal criticisms leveled against me: that I’m running this website (along with my talented and dedicated team) purely for financial gain. That this “prime directive” colors and directs my editorial decisions.
TTAG is a profit-making private enterprise, owned by myself and two of my staff. We make money from advertising. The company that handles our advertising does so without influencing our editorial content. More to the point, I use the money we earn to pay our staff, cover expenses (e.g., ammunition, travel and accommodation), invest in new projects and . . . that’s it.
Like all brands, TTAG exists in its consumers’ minds. It belongs to you. Without you, TTAG wouldn’t exist. But I will not compromise my personal beliefs to conform – or confound – readers’ expectations. I will continue to tell the truth about guns as I see it – even if it means that the site alienates readers and, eventually, self-destructs.
You may consider my BRCC posts a mischaracterization of their position. So be it. But money’s got nothing to do with my views on this matter. I call it like I see it. Anyone who disagrees with me or any other writer on this or any other subject may comment to that effect, or submit an article presenting their contrary point-of-view.
All I ask is that you do so with civility and respect. The same respect I give you, our Armed Intelligentsia, by honoring the commitment I made one winter afternoon in the privacy of my own home.