Hornady BLACK is the New Black: NRA Convention

Hornady tells TTAG that their new-for-2017 BLACK ammo is flying off the shelves. “The price and bullet selection has really hit the sweet spot in the market,” Hornady marketing maven Emily Mierau revealed at the NRA convention. With four different bullet types, there’s BLACK ammo for rifles answering to the name of direct impingement, gas piston, suppressed, unsuppressed, inertia, bolt, pump, supersonic, subsonic, rifle, mid-length, carbine or pistol. TTAG has a supply on its way for T&E — if only to improve our ammo diversity.


  1. avatar Lew says:

    Racist ammo!

    Can’t wait for the “Tranny Match” stuff to hit the shelves.

  2. avatar NorincoJay says:

    I like the ?

    1. avatar -Peter says:

      Same, but curious what Hornaday meant to say or imply by including it on the box front.

      1. avatar Ing says:

        No step on snek!

  3. avatar Eddie says:

    Not really worthy of its price tag in 300 blk

    1. avatar -Peter says:

      Why not? It appears to be the exact same load as their TAP offering of 300BLK subsonic ammo, just in a different box. The price is no more expensive.

  4. avatar Mike Betts says:

    Hey, you ammo guys – Ya wanna make a shitload of money from happy gun people? Make reasonably priced ammunition that will shoot decently and not foul our firearms like black powder. Really, folks. That’s all it takes.

  5. avatar EU says:

    Sponsored by Metallica?

    1. avatar Timmy! says:

      No, by Spinal Tap’s record label, duh.

      1. avatar Jon in CO says:

        Well, because it’s one more than 10.

        That’s all that really matters.

  6. avatar Scott C. says:

    Soooo… it’s re-packaged, re-branded TAP ammo?

  7. avatar Rimfire says:

    Anyone remember when Winchester was prodded into removing the ammo called “Black Talon” from the market as it was deemed “racist” by the MSM? Oh how times are a’changing.

    1. avatar Tom in NC says:

      I don’t remember BT being called ‘racist’, but I do remember the civilian disarmament complex being all a flutter about it being evil incarnate since it was designed to ‘cut its way all they way through someone, making wounds that were impossible to treat’ – or some such BS.

      1. avatar No one of consequence says:

        There was also something about doctors (being worried about) cutting themselves on the opened up petals and getting whatever interesting diseases the perforated person was carrying.

      2. avatar Aaron M. Walker says:

        Yes! I remember the Fake news media coverage! Black Talon ! Expands with Ripping claws ! Like a projectile from “Rotor-rooter!” The horror, poor gangbangers being shot to pieces out on the mean streets!

        1. avatar Big Bill says:

          What I remember was them being called “Cop Killer” bullets, even though there were no recorded incidents of cops actually being shot with them.

  8. avatar TruthTellers says:


  9. avatar Aaron M. Walker says:

    “Long Live King George….God Save the Queen!!!” Just for the UK folks and the DemoCRAPS …DemoNAZIS will probably want us to pay reparations the Royal family real soon…

  10. avatar GS650G says:

    Black ammo matters

  11. avatar Pete says:

    Black Ammo Matters.

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