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Flower gun (courtesy ammoland,.com)

Press release from MarketPlace Insight [via]

While Mother’s Day is typically associated with flowers, chocolate and brunch, not everyone is jumping on the bandwagon. According to MarketPlace Insight, the leading outdoors and shooting sports data consultancy, gun sales spike every year on Mother’s Day . . .

Google searches for Mother’s Day in the past 30 days shows an exponential growth as we get nearer the date and guys everywhere start to wonder what to get mom or their wives or girlfriends. Yet Google search trends also show rising interest in firearms.

As the month progresses towards that Sunday, gun sales tend to decrease, and then spike on the big day.

After procrastinating until the last minute, perhaps flowers seem too cliché and guns are way cooler than flowers anyways, so they decide to purchase the “perfect” gift.

Google Searches Mothers Day vs Guns

Regardless of the reason, the buyers aren’t coming from the West or the South, areas you might typically associate with high gun ownership and card carrying NRA members. Guns for moms are getting purchased in major metropolitan areas like Houston and Cincinnati. But they are also getting purchased in small cities in the Midwest, like Frankfort, Indiana, population 16,422.

If flowers or chocolates seem like so last year, perhaps a bolt-action rifle or a Colt pistol or a concealable Springfield XD-S are the way to go. And if you still need to get chocolates to avoid the dog house, you can seal the deal with these from But hurry because they’re going fast.


About MarketPlace Insight

MarketPlace Insight (MPI) was started in early 2014 to leverage exclusive data from the industry’s largest marketplace and most engaged enthusiast websites. MarketPlace Insight provides precise and meaningful business insights from online auction data. As a sister company to the largest outdoors auction platform,, as well as other premium outdoor media companies, MPI has exclusive access to an immense amount of buying, selling, pricing and demographic data. MPI offers exclusive data, industry dashboards, customized reports and data experts with deep knowledge of the firearms industry that help our partners manufacture the right products, gain insight into competitors, identify industry trends, define and target the right audiences and acquire new customers. To learn more about how your business can improve decision-making with access to MPI data, please contact Christen Everly at Media Lodge; [email protected], (952) 847-4437 or (612) 306-2274.

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  1. “on the big day”

    Was it mothers day the one invented by the big greeting card? Or was that valentines day.

    It get’s difficult to keep these things straight.

  2. Good to hear. Can’t buy the mother of my sons a gun TODAY but plan on getting her one very soon…

    • “Pavona In Pink” is such a clichés .Mine is Sapphire Blue with sliver sparkles in 9mm
      And this stepmom brought it myself.

  3. As if we didn’t have our hands full with Mom’s Demand Action, now we have Mom’s Demand Ammo.

    Sometimes a guy just can’t win.

    • It would appear, demanding women are the REAL problem…

      TTAW (The Truth About Women) – could be a disaster, could make millions.

      But who would write for it?

      Women can hardly understand women. And men will be able to grasp the vast expanses of our known universe long before we will be able to understand the other half of the species.

  4. Mrs. CalGunMD is getting a new XD subcompact for her car.

    The kids got her mugs and coffee tumblers.

  5. Maybe in free states, but not in California.
    The 10 day wait rules out last minute gift decisions.

  6. Well, this Mom has been having a very nice Mother’s Day since Friday. Took my new gun (purchased Friday) to the range Friday, and yesterday. Also got sale ammo in 9mm and 45 ACP. But, I share.

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