Leupold Performance Eyewear
Courtesy Leupold
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Leupold hinted at their new line of eyewear last month that’s designed and made in the US. Now they’re giving a lot of them away.

Leupold Performance Eyewear
Courtesy Leupold

They’ve hidden dozens of pairs of the new glasses all around the country. All you have to do is find them.

Here’s Leupold’s press release with the details . . .

Leupold & Stevens, Inc., has launched a nationwide treasure hunt to promote its new-for-2020 line of performance eyewear. Dozens of sets of performance eyewear have been hidden in publicly-accessible areas throughout the continental United States, and their respective GPS coordinates are available now at www.Leupold.com/The-Hunt.

Leupold worked with industry insiders to hide special performance eyewear kits – which are housed in Pelican Personal Utility Ruck Cases – across the United States. The GPS coordinates were revealed on Jan. 8, 2020. When a kit is found, searchers are encouraged to post a photo of themselves with the new performance eyewear, geotag it, and comment using the included “FoundMe” code so Leupold can mark the pair as found.

“The Leupold Core are the most diehard hunters and shooters in the world,” said Shane Meisel, Director of Marketing for Leupold & Stevens, Inc. “With ‘The Hunt,’ we’re offering them a chance to own a pair of our performance eyewear months before any models are available to the general public. Get out there, have some fun, and get your hands on a set before they’re gone.”

The included performance eyewear are designed, machined, and assembled in the United States. Lightweight, rugged, and clear, they are built to outperform in the harshest conditions. Five styles will be available to the public in spring 2020. All five share numerous top-of-the-line features like infused polarized lenses, which eliminate glare and keep your eyes fresh whether you’re on the water or in the field. Leupold’s Guard-ion hydrophobic coating sheds dirt, water, and fingerprints for a clear, crisp image, while Diamondcoat-hardened lenses reduce surface scratches. Daylight Max technology, meanwhile, provides UV protection for optimal performance in bright conditions. The entire performance eyewear line is made from lightweight, ballistic-rated materials and ships with scratch-resistant polarized lenses as rugged and clear as the Leupold’s award-winning sporting optics.

Leupold Performance Eyewear
Courtesy leupold

Three of the five Leupold Performance Eyewear designs go a step further by offering an ANSI Ballistic Rating. Translation: they meet or exceed ANSI high-velocity impact standards for eye protection, meaning you’ll have eyewear which looks great and serves as appropriate eye protection when you’re shooting.

“Leupold consumers expect the highest-quality optics in the world. When we chose to enter the eyewear market, we spent two years making sure the final product lived up to our exacting standards,” said Tim Lesser, Vice President of Product Development at Leupold & Stevens, Inc. “The result is a product line which takes full advantage of the 113 years of optics manufacturing expertise only Leupold can offer.”

Leupold’s “The Hunt” promotion will run until each kit has been located. Don’t wait – the race is on. Visit www.Leupold.com/The-Hunt to find out if a kit has been hidden near you.

For more information on Leupold® products, please visit us at Leupold.com.

Join the discussion on Facebook, Facebook.com/LeupoldOptics, on Twitter at Twitter.com/LeupoldOptics or on Instagram at Instagram.com/LeupoldOptics.

Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems, tactical/Gold Ring® spotting scopes, and performance eyewear in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.

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  1. Neat…… and basically in the middle of the PA border. Well been meaning to checkout the Corning glass museum anyway so appropriate for a side treasure hunt.

    • I really enjoyed that Corning Glass museum when we went last summer! It has a neat mix of science, art, and history with glass. And, our 9 year old did glass blowing and made an ornament and really enjoyed it.

  2. Dang. Of the three in the SoCal area, the closest is inside a Costco, and I don’t have a membership to enter the store. The next closest is about 40 miles away in a traffic-heavy part of Los Angeles, and I have a day job I can’t get away from for three hours, so…

    …cool idea, though.

    • I don’t think it will be inside a Costco, their blurb said public areas. Look around in the parking lot.

      • Zooming in all the way on the GPS map shows it squarely in the middle of the Costco building. It might be a mis-read on the map, and the item might possibly be somewhere outside in a planter box, but I’m not going to drive 35 miles to find out.

  3. I happened to be at The Parks and Wildlife office 300 feet from where the pin for the one in Austin was dropped. When I got there, two couples were already looking for it, and had not found it. I stayed for about an hour, and two other men came as well. While I was there nobody had found it yet.

  4. Yawn, one in my entire state — in the middle of nowhere and about as far from me at physically possible in the state. On the other hand, there were three practically on top of each other in the suburbs of Indianapolis, which of course were found instantly.

    It would seem that our friends at Leupold have heard of geocaching but are clueless about actually doing it — which is probably good because most of these glasses will be found quickly and a few will sit where they left them just because no one in the area cares.

  5. The number of red states they missed is YUGE. Alabama over to Oklahoma on up to ND. ZERO!
    And the number of anti-2A blue states that got chosen is also YUGE
    Commifornia with it’s anti 2-A policies?

    I suspect the PR department picked the states. They are typically lefties and not indicative of real users.

    • It looks like they had their brand “influencers” hide them. Amazingly, more people live where the large cities are. It would have been nice if they had tried to spread the love a little more, but if you’re not following one of their brand ambassadors through Instagram, you’re probably not the demographic they’re looking for (i.e. not me either…).

  6. The one nearest me (and is still listed as not found) is 3 hours away. Not worth the time and gas money even if I found them.

  7. Well, I gave it my best effort. I was over by the coast west of Salem. (The one just east of me near a truck stop along I-5 was found just before I left the house.)
    While near the map flag, waiting for my phone to refresh the map page, two guys stopped and chatted. They walked away and came back about 5minutes later with the case. Drat!

    So I went up the road where the second pair was in time to see the same guys. They found the second pair too. Couple of nice guys.
    Had a nice hike out in the woods though!

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