EOTech Splitting Business Into Three Distinct Brands

EOTech branched out into magnified optics back in 2016 with the creation of their Vudu line of rifle scopes. Now they’re revealing bigger plans.

The Ann Arbor-based maker of holographic weapons sites, owned by L3 Technologies, is splitting the business into three separate verticals. EOTech will continue to make the holographic weapon sights and magnifiers they’re famous for.

Vudu, which has introduced some impressive riflescopes so far, will become its own separate brand. The third vertical — and the most noteworthy here — will be called L3 Field Vision. Under that brand, the company will be announcing a full line of sporting optics such as binoculars, rifle and spotting scopes and, we hear, eventually rangefinders.

Look for them to be going up against the likes of Leupold, Nikon, Burris and others with a full line of consumer-targeted optics. The plans are still being finalized, but look for a formal announcement in the next few weeks.

EOTech holographic weapons sights

Dan Z for TTAG

As for new products, EOTech is coming out with a line of decorated holographic weapon sights. They’ll have a variety of designs for every taste and interest.

EOTech decorated HWS

Dan Z for TTAG


EOTech decorated HWS

Dan Z for TTAG


  1. avatar little horn says:

    yay stickers for ma’gun, now my gun can be just as annoying as my car

    1. avatar rosignol says:

      Muzzle brakes are the firearms equivalent of a fat tailpipe on a teenager’s honda civic.

      It makes so much sense.

      How long until we start seeing people claim that the stickers improve performance?

  2. avatar anonymoose says:

    Lame graphics on finicky sights. Cool deal.

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