Two days ago, TTAG reported that the increasingly diversified holding company known as Smith & Wesson is hell bent on destroying the Thompson/Center Arms brand. They’re spending millions shutting down the company’s Rochester, New Hampshire manufacturing and administrative base, bringing the black powder brand “in house.” While Thompson/Center will still exist as a Smith & Wesson “nameplate,” it’s only a matter of time before the corporate culture destroys its heart and soul. Today, after the stock markets closed for the weekend, the firearms Borg known as the Freedom Group announced that they’re performing the same brandicide on Bushmaster . . .
The Freedom Group, led by Home Depot non-hero and Chrysler bankruptcy steward Bob Nardelli, is shutting down the gunmaker’s Windham, Maine factory. The facility is scheduled to close on March 31. The Freedom Group will terminate 73 Bushmaster employees in the Pine Tree State.
Once again the pencil pushers have won the day, exchanging long term vitality for balance sheet beautification. “Given increasing costs and pricing pressures affecting the entire firearms industry, this action is clearly necessary and responsible.” BOD Chairman John B. Blystone asserted in the presser. “The move will have no impact on customers or the existing supply base.”