I’m not sure if the plonk offered by the NRA to its members qualifies as a brand extension. Although the gun org pitches (and pitches and pitches) the “NRA Wine Club,” it’s an affiliate play. OFWGs who wish to defend American gun rights by the glass sign-on to the American Cellars Wine Club; they handle everything and send the NRA a check. More to the point—and more’s the pity—the wine doesn’t wear an NRA label. And what up with the names? Russian River Valley Pinot Noir? Commie wine! Matchmaker? Nah . . . too Jewish. How about  . . . Cold Dead Hands Chardonnay? Tap Rack Sauvignon Blank [sic]? Minute Man Merlot? C’mon guys; you can do better. Or worse. Yeah, go with worse. That would be fun.


  1. Wow….”Too Jewish”?

    I’m not Jewish, but stuff like that has nothing to do with firearms, and isn’t going to win anyone over.

  2. NRA Members beware…!!! I joined the NRA wine club on the exact day I received the offer email (6/12/2012). I received my wines today (6/19/2012) HOWEVER… None of the wines promised in their email and still being offered today were included in my shipment. Also the Free Wine Tote or the $25 gift certificate that was to be shipped was even shipped yet… Contacted them and “well I don’t have an answer, we will have to get back to you…!!!” Check it out for yourself… http://www.nrawineclub.com/em0612d/


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