Anderson Manufacturing just announced a new red dot on their Facebook page. While the red dot itself looks worthy, the Facebook post got them the kind of attention you don’t really want in a new product announcement.
First, let’s talk about the red dot. Anderson’s Advanced Micro Dot With Removable Base and Rotary Knob (or AM-MD-AD-RK for short) features a 2 MOA red dot that runs off a CR2032 battery. Anderson also includes a removable riser.
Digging into the specs of the dot further, it appears to have what I would look for in a light duty optic. A battery life of 50,000 hours when the optic is set to the middle setting on the 11-position intensity dial. They also claim that the two lowest settings are night vision compatible if that’s something that matters to you.
MSRP on the new Advanced Micro Dot With Removable Base and Rotary Knob (yes that’s its full name) is $154.18 according to Anderson’s website. Not bad.
The Facebook Flub
So that’s the new optic. But here’s why it turned up in my feed and got so much attention. Anderson got a question about the new red dot and it was answered by someone who’s probably not as familiar with it as he/she should be.
If you’re confused as to why that’s wrong, the image below, borrowed from a Breach Bang Clear article on the topic, should give you an idea of how parallax affects red dot sights. I suggest that you read the post explaining it in more detail. A better understanding of how things work is always a good thing.
Anderson removed the comment almost immediately after it was made on Thursday then removed the entire post sometime on Friday.
The good news from there perspective is that wrong answer gotten Anderson a lot of attention for their new product. They say there’s no such thing as bad PR.
Facebook flub or not, the red dot looks like it’s worth a look. Visit the Anderson Manufacturing Facebook page to enter their giveaway or visit the Anderson Manufacturing website for more information about the Advanced Micro Dot With Removable Base and Rotary Knob.