I’m not sure if this ad aired before or after the recent spree killing in Cumbria. Either way, it’s filmed in Queensland, Australia. Obviously, the UK lottery’s marketing mavens wanted an exotic locale to make sure everyone understood THIS IS A FANTASY. While the need for a jungle backdrop didn’t stop Stanley Kubrick from filming Full Metal Jacket in the Land of Hope and Glory (Isle of Dogs, Epping Forest, Bassingbourn, Beckton, Swinderby and Iver Heath), who wouldn’t want a “jolly” Down Under? More interesting: the ad celebrates a group of private citizen playing with guns. How non-PC is that? To me it demonstrates the average Brit’s repressed urge to get out from under the Nanny State’s jackboot. Good luck with that.


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