The Roundhill Group Wants to Make Remington Great Again

When the winning bidders for the major business lines of what was once the Remington Outdoor Company became known last month, most of the acquirers were quite familiar to the gun community. Companies like Ruger, Palmetto State Armory, Vista Outdoor, Sierra Bullets, Franklin Armory and Sportsman’s Warehouse are well known and trusted names.

Unlike the Cerberus Capital wrecking crew who looked at America’s oldest gun maker and the other well-known brands it acquired as a finance play and eventually drove the company into the ground under a crushing debt load, the acquirers have successful track records producing popular, reliable products that are favorites of consumers. No one expects anything but good things to happen, for instance, under Ruger’s stewardship of Marlin or Sierra’s marriage with Barnes Bullets.

But one of the successful bidders — the Roundhill Group, LLC — was something of a mystery. There were all kinds of rumors and wild speculation about who they were and why this unknown group had bought the Remington branded firearms business. A few even feverishly wondered if it was actually a stealth move by Michael Bloomberg to buy up the remains of a gunmaker on the cheap and shut it down.

This was Remington, after all. America’s oldest gun maker. They’ve been at it for over two centuries. That’s the name behind some of the best-known and most-loved guns ever made like the 870 and 1100 shotguns and the Model 700 rifle. People wondered…does anyone at Roundhill know the first thing about firearms?

Then Roundhill issued a press release:

“As is known, Roundhill Group LLC and a group of experienced firearms manufacturing and hunting industry professionals are in the process of purchasing Remington Firearms. Our intent with this acquisition is to return the company to its traditional place as an iconic American hunting brand. We intend to maintain, care for and nurture the brand and all of the dedicated employees who have crafted these products over the years for outdoorsmen and women both here in the USA and abroad. More than anything, we want to make Remington a household name that is spoken with pride.”

That sounded good, anyway. But who exactly are these guys?

Earlier this week, we talked with Jeff Edwards, one of the Roundhill partners and the group’s public face who told us that the Roundhill guys have years of experience in product design and engineering in the firearms and outdoor space. Edwards has been at places like Easton, Hoyt, Defiance Machine and Gunbroker. His partners have similar experience working with a variety of industry names you know and Roundhill is currently working with companies like Blackwater and Polymer 80.

Remington V3 shotgun

Dan Z. for TTAG

Edwards told us that Roundhill is a well-funded group of gun of shooters and outdoor enthusiasts who want to see the iconic Remington name restored to one of trust again. Makers of quality products that gun buyers can be confident in after years of ownership and mismanagement by pencil-necked finance types with no grounding in the gun business.

In short, he says he wants the people at Remington — some of whom have been there for decades, people who know how to make good guns — to stop having to manage around a bunch of dumb ideas handed down from above. He just wants them to make good guns again.

Remington R1 Enhanced

Travis Pike for TTAG

Edwards and Roundhill intend to keep the people at Remington who know how to make guns and let them do exactly that. Roundhill wants to act as a traditional board of directors, letting management do what they know how to do best…build quality firearms for America’s hunting and sport shooters. And they want to let them do that without meddling from above in day-to-day operations.

Edwards says Roundhill is well fixed for capital with no bank debt. That alone will be a big change for Big Green. And they intend to keep producing firearms in Ilion, New York, where the company has been operating since 1816.

Roundhill is due to close on the deal on Monday and Edwards told us he wants to get the Ilion workforce back from furlough and turning out firearms again just as fast at they can get all of the paperwork completed with the ATF. They’ll keep the Sturgis, South Dakota and Lenoir City, Tennessee facilities, too, and they’re in discussions with the city of Huntsville to maintain that newer production facility as well.

Remington 700 sixsite

Courtesy Remington

In short, he wants to make sure that Remington’s people — finally, once again — have the resources and tools to do their job and make guns again the right way, the way that sustained them for generations and that earned the brand the trust of millions of gun buyers. When I asked him if there was a message he’d like to convey to the gun-buying public Edwards declined. He said he doesn’t want Roundhill or Remington to talk, he just wants them to do. 

Finally, Edwards also said America’s oldest gun maker will be good corporate citizens again and strong supporters of the Second Amendment.

In short, Edwards and Roundhill want to make Remington great again (our words, not his). If Roundhill can do that — if they restore Big Green and their venerable products to the place of pride they once enjoyed — that will be a big plus for America’s gun-buyers and for the industry as a whole.

comments

  1. avatar Sam I Am says:

    “Our intent with this acquisition is to return the company to its traditional place as an iconic American hunting brand. ”

    Hhhhmmmm.

    1. avatar john clark says:

      Mentioning hunting like it is the purpose of the 2nd gives me pause too!

    2. avatar Nickel Plated says:

      Eh, I mean traditionally, Remington has always been more of a Fuddy company. Sure they make ARs, but who buys em? Some tactical trims of their shotguns. But for the most part, all their guns have been mostly hunting focused.
      I see no issue with that. I don’t hate fudds or their guns. As long as they vote pro-2A and don’t make backroom deals with antis like SOME companies. I can appreciate polished steel and shiny wood.
      There’s enough companies making ARs and Glock clones. I’d rather they focus on something else.

      1. avatar Sam I Am says:

        “I see no issue with that. I don’t hate fudds or their guns. As long as they vote pro-2A and don’t make backroom deals with antis like SOME companies.”

        – isn’t the hallmark of FUDDS is that they support 2A protecting only hunting?
        – “SOME companies”…like Remimgton?

        1. avatar Southof16 says:

          I believe they are talking about Springfield Armory and Rock River trying to cut themselves a sweetheart deal here in the once great state of Illinois.

        2. avatar Sam I Am says:

          “I believe they are talking about Springfield Armory and Rock River trying to cut themselves a sweetheart deal here in the once great state of Illinois.”

          I thought there were four of them, and Remington was one of the cabal masquerading as a pro-2A lobby group. Have been wrong before.

  2. avatar Jim Warren says:

    They have a long hill in front of them, but I wish them the best of luck.

    1. avatar BLAMMO!! says:

      Being from NY, I do hope they don’t turn Ilion into just another upstate industrial ghost town. Multiple Cuomo regimes have done a good job of that.

      1. avatar SAFEupstateFML says:

        How many tows/counties prospered because of Coumo let alone in spite of it? I can think of maybe 2 for the latter.

  3. avatar Hank says:

    I have to say, if these guys turn out the be Bloomberg puppets, they might find targets on their backs. That’d be as good of a place as any to draw the proverbial ‘line’.

  4. avatar Ranger Rick says:

    Unlike others I am hopefully optimistic regarding Roundhill’s acquisition, they have an excellent opportunity to rebuild an icon brand.

  5. avatar Tom in Oregon says:

    Easton and Hoyt are primarily archery companies.
    Gunbroker? A web site wherein Mr. Edwards probably never touched a gun…
    Not sure if Blackwater manufactures guns, but I doubt it.
    Polymer-80? Not even close to being a firearm. Something tells me he’s just a sales guy.

    I’m thinking if he studied under JMB or someone known, that would be in his pedigree.

    1. avatar Brigrat says:

      https://www.blackwaterworldwide.com/products-1/sentry-12-tactical-shotgun let’s try a little… here is a blackwater shotgun they released this week… amongst a list of others they have been selling for quite some time… let’s at least try a little shall we?

      1. avatar jwtaylor says:

        Blackwater doesn’t make guns. They bought the manufacturer Ironhorse firearms, which itself is only a couple years old.

    2. avatar El Duderino says:

      Uh JMB has been dead for nearly 100 years. It’s quite likely there isn’t a person on Earth who can recall him at all.

      1. avatar Ed Schrade says:

        John Moses Browning.

    3. avatar Edward Dunnigan says:

      Well, considering the depths to which Remington has plunged, a good sales guy might be one of the people they need to MRGA.

      1. avatar Sam I Am says:

        “…a good sales guy might be one of the people they need to MRGA.”

        A biscuit salesman saved IBM.

  6. avatar Prndll says:

    Wearing Mr. GA hats would just confuse everyone.

  7. avatar Anymouse says:

    “wants to get the Ilion workforce back from furlough and turning out firearms again”
    Wasn’t Cuomo calling them non-essential and not allowing them to work, even when they volunteered to switch to making PPE?

    1. avatar WRM says:

      yep. mgmt should at least be open to the idea of moving to a place where they are hated by the state govt. same goes for s&w

      1. avatar Brigrat says:

        That would be a pretty silly way to introduce yourself to your newly acquired workforce… hi… we own the company now… just so you know we plan to shit can you all and close this facility down… you know they can’t say that even if they are open to the idea… and since the article does say they are in talks with the facilities in Alabama and TN to reopen them ASAP, they obviously see the value in being in friendly territory.

  8. avatar Michael Willis says:

    While I do hope they can revive the brand keeping the Ilion, NY facility open may be a losing proposition. Former management seemed intent on fleeing the high tax and organized labor state of New York for friendlier climes in the south. That still seems a good idea to this owner of an Ilion produced Remington M750 .308 with an incorrectly machined receiver that put the top of the receiver and the bore on very different planes. Ilion’s fix? Bend the barrel.

    1. avatar Marty says:

      Not just Remington, I have a Ruger Model 77RLS in .270. The receiver at the scope base (machined into the receiver, is 30 thousandths off center. When I couldn’t seem to get a decent grouping, I put it in the vault and forgot about it. A couple of years ago, having nothing better to do, I pulled it out and looked at it. The barrel channel in the stock looked like the grand canyon. I rasped it down, floated and bedded it. No help. Finally, I looked closely at the scope base. Yikes! I called Ruger knowing they have a lifetime warranty? Not exactly, she told me if I would send in the rifle, I would get $300 off the cost of a new rifle.??? Screw Ruger. I will not buy another.

    2. avatar possum says:

      Remington started as a barrel straightener, not as a firearms manufacturer. Full circle.

  9. avatar Dave Lewis says:

    Let’s give them a chance. Unfortunately gun people remember everything and forgive nothing. There are still guys who will drive 500 miles out of their way to spit on the grave of the long dead Bill Ruger for admittedly dumb things that he said over 30 years ago. If they can show me good quality and customer service I’m up for a new semi-auto shotgun. I own a mid 60s vintage Model 700 in .25-06 and an older Police Model 870 and they are both reliable and well made guns. Bring Remington back from the Pit.

    1. avatar Gaston says:

      Rugers problems run a lot deeper than Bill Ruger’s grave and the 10 round magazine limit. They treat their work force in Arizona as less than human. Cast parts or pot metal there really isn’t much difference. If there is something good about Ruger then it has enabled some people to enjoy the shooting sports.

      1. avatar enuf says:

        I’ve been buying, owning and using Ruger guns for almost a half century. Latest one is less than 10 months old. The only thing I ever had to complain about with Ruger was Bill Ruger’s peculiar notions about capacity.

        That’s been blown out of the water for years now.

        Have not heard anything one way or the other about treatment of employees. But then I can say that about all gunmakers.

      2. avatar Mike Carbine says:

        Sturm Ruger makes some of the best castings on the planet, mate. What you smoking? They do work for NASA and other world class high tech outfits on contract.

        Sturm, Ruger, through its Pine Tree Casting, Uni-Cast, and Ruger Investment Casting divisions, is also engaged in ferrous, aluminum, and titanium precision investment casting for customers in the aerospace, sporting goods, and other industries.

    2. avatar Daniel S. says:

      The only REMS I own are all new since 2014. R51, RM380 and R1 Executive Ultralight 45. Only the R51 had issues, the other two are wonderful. RM380 is my favorite pocket 380, and the R1 Executive Ultralight is an excellent 1911. It is even better with Kimber 8 round Tac mags, as round count increases by 1.Must be the spring inside that allows an extra round, in the same space as the 7 round Remington mag.

      1. avatar enuf says:

        I have an R51, one of the last ones made and sold at a half price clearance. Have to say, have not had a single issue with it.

        I do hope this effort to restore Remington is 100% successful. Hope they bring back the R51, and an R53 in .45ACP as well. Stories from before WW1 claim it was a superior performer over the Colt 1911 in Army tests. Remington at the time wanted a big check from the US Govt to establish a production line. That was a non-starter for the govt, what with the Colt design already in full production. In the end, Remington made a lot of 1911’s for the next couple of war efforts.

        Anyway, I wish these new guys luck, hope they are telling the truth and are up to the challenge!

    3. avatar James Campbell says:

      Spot on.
      I’ve sold a total of ONE firearm in my life, a P89. It was sold shortly after purchase. Why? Bill Rs statements before Congress.
      Replaced it with an Italian built Beretta 92.
      NEVER purchased another Ruger in my life.
      Trump/Pence 2020!

      1. avatar The Crimson Pirate says:

        Whereas I kept the Rugers and bought true high capacity 30 round mags for them to give the finger to Bill. Well, 30 rounders for the P89, but now I’m up to 110 rounders for the 10/22. Bill’s dead, in case you hadn’t heard. And I have not heard anything from Ruger about capacity since his time.

        1. avatar James Campbell says:

          “Bill’s dead, in case you hadn’t heard”
          I heard.
          Reality?
          It makes ZERO difference if Bill is alive or dead, the Ruger name is right up there with Benedict Arnold when I hear the name, OR see the Ruger logo. There are are other companies too.
          Sorry, not sorry Ruger, Bill stabbed gun owners in the back while testifying before Congress, and some WILL NOT FORGET!
          I wonder why all the videos of Bills testimony have disappeared from the internet. They were there a few years ago.
          I watched them with my sons, and guess what, they will not own a Ruger product also.

  10. avatar I Haz A Question says:

    I own one single Remington, which was manufactured about a decade ago. It’s the only gun I own that has failed mechanically on its own, and is actually at the gunsmith’s shop right now for a major repair.

    If it fails once more after this, I’ll decommission it (make it unfireable) and repurpose it as a wall decoration in my man cave.

    I like the idea of “vintage Remington”, but will not buy any of their wares unless/until (1) entirely new management that knows what they’re doing takes the helm and (2) they get at least five years’ worth of positive reviews under their belt.

    I’ll stick with my trusty Winchesters and Brownings, thankyouverymuch.

  11. avatar Tim says:

    Outside of my lone 870, doubt I’d ever roll the dice on.a Remington again.
    Too many other good, proven options out there.

    1. avatar Sam I Am says:

      “Outside of my lone 870, doubt I’d ever roll the dice on.a Remington again. Too many other good, proven options out there.”

      Maybe Remington would be good at typewriters?

      1. avatar Southern Cross says:

        Or razors.

        1. avatar Sam I Am says:

          “Or razors.”

          That/those too.

  12. avatar Gadsden Flag says:

    Dave, I agree. Let’s give them a chance. I’ve owned Remington firearms all my life. Still own several 700s. 1100s and 870s are my favorite repeating shotguns. Own several of them. And a 541. I hope Remington can be again what they once were. Also, they need to leave NY in the rearview once and for all.

  13. avatar enuf says:

    I’ve a 1903 Springfield made by Remington in 1938, sporterized likely in the 1950’s. Original barrel and still groups well at 100 yards. So no complaint.

    Other than that, own an R51, which has worked perfectly so far.

    Hope the effort to restore Remington succeeds. Would be a shame to see it finally go under now that it is free of the financial wizards evil deeds.

    (I should add I find conflicting info about when my 1903 was made. Could have been later in WW2)

  14. avatar Muhmawser says:

    Lenoir City? Haha I love 30 mins away. There is no Remington facility there. There isn’t a gun manufacturer in East Tennessee at all actually since SCCY backed out of moving to Maryville (about 15 mins from Lenior City and Knoxville) last month. You basically have Barret and Beretta in the metro Nashville area and that’s it these days.

    1. avatar Neal N. Bob says:

      It is a handgun barrel factory in Lenoir City.

    2. avatar Ton E says:

      Why did SCCY back out??

  15. avatar Roger J says:

    1.) Get out of NY. 2.) Do everything possible to help employees relocate. 3.) Make quality firearms. 4.) You and the stock holders win along with customers.

  16. avatar NORDNEG says:

    Long live Remington,
    Since I’m fortunate enough to have a couple of firearms, I’ve had 0 problems with the 2 long’s gun in 308, or the two shotguns, which were used quite often when I was in a Private duck club, I knew the problem’s the shotties had, but it was easy fixes in the field if you had the parts(ejectors & O rings) cheep stuff, & my 308 Remington is a fought over rifle when deer season rolled around, even good for elk.
    Good enough for the Military, good enough for me.
    Especially since I qualified expert with a 308 at 500 yds.

  17. avatar NORDNEG says:

    Oh, Ya, I forgot to say….”””FREE KYLE”””

  18. avatar NORDNEG says:

    Not counting the Trap & Skeet I would shoot with the Remington & model 12 Winchester,
    Now I’m regression,
    Long live Remington…

  19. avatar Tim U says:

    Cautiously optimistic but also watching carefully with that big emphasis on hunting. I don’t need nor want yet-another-AR15 manufacturer among the myriad of them (but if they want to try they are welcome to), but I wouldn’t mind seeing some other modern rifle or shotgun designs

  20. avatar possum says:

    Please Remington, I’m a big fan, bring back the old 870, the real 700′ s, those firearms could compete with Winchester the things that’s came from your factory lately I will not buy, and that’s sad. Mossberg got the nod on my recent shotgunm purchase, and Savage got top spot for the rifle.

  21. avatar Jimmy James says:

    Still can’t believe the rat hole Remington went down and the subsequent bankruptcy and break up. Remington Ilion is history itself. I hope Roundhill is for real and turns it all around.

  22. I’ve got an 870, a 788 in 7mm-08, and 2 BDL’s…22-250 and 300 WM. All of them bought maybe 30-40 years ago, and have never had a problem with any of them.

  23. avatar Parnell says:

    The only Remington I’ve ever owned is a R1 Enhanced Commander which has been flawless through the first 1000 rounds. My son has an R51 and other than saying it’s a bitch to disassemble/reassemble, he’s had no complaints. I wish these guys luck and hope they succeed.

  24. avatar Ralph says:

    So the new bunch of pencil-necked “investors” is better than the old bunch of pencil-necked “investors” because — hunting!

    Sorry, Remmy, but you are all done.

    1. avatar CplCamelToe says:

      Unfortunately, it’s worse, still, than that.

      The plant in Ilion couldn’t turn a profit even with (the profitable) Marlin breathing inside its walls. The Huntsville plant couldn’t make it with Bushmaster, DPMS, AAC and (rimfire) Marlin working in it.

      They have only a handful of design engineers left, and about 10x the square footage they need now. Ruger, Vista and Sierra bought the choice cuts off the carcass. These (same as the old) pencil-pushers will have it right back to unbearable debt in no time, and this time it will be organic debt, not the false nut it was laden with last time.

    2. avatar James Campbell says:

      So true.
      IIRC Dan Quale is on the board of Cerabus Group. One of these investor groups who buy/sell outdoor equipment and gun manufacturers. They ALWAYS go the cheapest way to manufacture EVERYTHING, usually offshoring most, if not all production.
      They ain’t in it because they love hunting and/or firearms.

  25. avatar NORDNEG says:

    Gheeess Ralph, kinda a Buzz Kill there…,
    Remington has always been there for the hunters,
    There is good & bad with all manufactures, deal with it….

  26. avatar Mike Carbine says:

    Stick with 870’s 1100’s and 700’s, imo. Leave the 1911’s and ARs to the 9,000 other companies not making any money in an over super/saturated market. I can piece together one in my garage for $300, how can big names compete with that? They can’t. Stay with what made them, leave the new pistol a month for others to lose money on.

  27. avatar CJ says:

    “Nearly 600 Remington employees have been terminated as of today, losing their health care benefits and severance, according to the workers’ union.” How wonderful for the employees that have dedicated their lives to Remington.
    https://www.facebook.com/30788278263/posts/10158031840748264/

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