Writing for marketingteacher.com, Dr. Jill Novak of the University of Phoenix and Texas A&M University sets out some of the salient if not defining characteristics of Generation Y/Millennials (Americans born between 1981 and 2000):
- They are nurtured by omnipresent parents, optimistic, and focused.
- Respect authority.
- Falling crime rates. Falling teen pregnancy rates. But with school safety problems; they have to live with the thought that they could be shot at school, they learned early that the world is not a safe place.
- They schedule everything.
True story? And if you weren’t born in the specified time frame, true story? [h/t V3]