Posi-Lūm, a Reno-based firearm accessory company has formed a partnership with D4 Advanced Media in developing innovative products in the tactical weapon lighting industry including the recently announced FireTail product.
The new product enhances and solves problems related to the reliability, functionality and ergonomics of firearm-mounted flashlights and other weapon lighting. By omitting antiquated pressure and tape switches the Firetail changes the direction of pressure and input required for activation of a tactical flashlight from a forward push to a lateral squeeze. The patent-pending product solves a decades old problem that military and law enforcement have been faced with.
By attaching a FireTail to the tailcap of a rifle-mounted tactical flashlight, users gain the ability to activate a flashlight less awkwardly with a more ergonomic and natural motion. A FireTail consists of only three moving parts and is designed to give users several mounting options and an easier, simpler way to use flashlight attachments on firearms
Because its rugged and 100 percent mechanical, users don’t need to worry about snagged, broken or melted electronic wires from other products currently available on the market.
Posi-Lūm’s Firetail is set to launch to market on March 1, 2020 and has been operating out of D4’s new state of the art facility that incubates local startups. The new facility contains D4’s staff of designers, marketers and a team of product development specialists to help get new products ready for an initial launch and brand development.
“We’re excited to announce this partnership with Posi-Lum and continue to work with Reno start-up companies as an incubator to develop new, innovative products,” said John Dunlap, founder of D4. “Our product design and development services compliment other cutting-edge entities who are looking for creative solutions and opportunities to innovate and become leaders in their industries.”