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Earlier today, the post-Newtown Newtown Action Alliance protested the gun industry’s unwillingness to throw the Second Amendment under the bus. They did so by demonstrating in front of the National Shooting Sports Foundation’s headquarters – at the same time that all the NSSF big wigs (and 60,000 of their closest friends) are attending the 2014 SHOT Show in Las Vegas.

The tightly-gathered-for-the-photo-op group singularly failed to make a fuss in Sin City where the entire NSSF happened to be, choosing instead to make their empty rhetorical points in front of an empty building to empty-headed mainstream media minions.

“We’re asking for them not to aggressively market guns to children and we’re asking for them to stop marketing assault weapons in an aggressive way,” said Dave Stowe. “They also say they want NSSF to join them in aggressively seeking a federal background check for all private gun sales,” added.

What’s with all the aggression? I guess that’s what happens when you’re on the wrong side of an argument with, well, no one.

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    • No, it is not possible, as it never happens. What they are trying (in vain) to do is what they did to the cigarette companies.

      • Those things really bug me. It’s not like .22 rifles are big or heavy to begin with. I figure a kid too small to handle a standard .22 rifle is too small to be shooting a firearm, period.

        Start ’em off with a BB gun if you really want to start when they’re small. They get a gun they can actually handle and they can learn the fundamentals of safety and marksmanship while sending nonlethal projectiles downrange.

    • Maybe those Remington ads that show a father and son hunting? You know those ads that show parents raising their kids instead of expecting the gov too.

      • That will not win over the leftists. Your children are not yours; they belong to the community as a whole. Heard it on MSNBC.

    • I guess you missed last week’s episode of Sesame Street where Burt and Ernie go to the local gun shop and discuss the pros/cons of piston AR’s and then going to a gun show to buy one without a background check. During the commercial break, Hk was running their “my little assault pistol” ads marketed at toddlers. Geez, how can you miss that?

    • We all know they’re marketing to children through video games. Specifically, the video games that are rated “M” for “Mature”, and aren’t supposed to be sold to children under 17 years of age. So, blame the gun industry for creating military-themed first-person shooters that millions of irresponsible parents purchase for their 8 year-olds. Makes perfect sense.

    • Video games. Oh…wait…the NSSF doesn’t do video games.

      Movies. Oh…wait…the NSSF doesn’t do movies.

      But Newtown can’t picket Hollywood because it’s too far away. Besides, why bother when you can hold a sparsely attended protest any old where you want and the mass news media will show up and make sure you look good?

    • Somebody needs to troll among those gungrabbers holding up signs like, “GUN OWNERS ARE EVIL AND MUST BE KILLED” or GUNCRAZIES! WE’RE COMING TO YOUR HOUSE!!!” or some such.

        • Holy smoke, but you’re probably right! Once again I was wrong to assume that gungrabbers are rational thinkers, however evil in intent. I assumed such extreme signs would be instantly challenged with, “Hey, that’s not what we’re about! We really don’t hate gun owners!” or more likely, “You’re just trying to make us look bad! ”

          Around 1992 I read some lefty nutcase who proposed that a disarmed populace would indeed experience far greater violence from the criminal classes and then just might be in favor of supporting more social spending to address the “root causes” of crime, which are nothing more than poverty and “hopelessness”.

          Remember when AG Janet el Reno announced in triumph after AWB 94 was passed that “America’s long love affair with the gun is over”?

          Well, pardon me, you refrigerator shaped brick of a human female, but that love affair has only been rekindled, only now it is become a roaring conflagration!

  1. Do they do background checks and credit card sales at SHOT? Or exhibit duct-taped GI mags like you see in the cheap booths of gun shows? Hmm?

    • I think that was rhetorical, but for the record, I don’t think anything at all is sold at SHOT. Remember that at its core it’s an industry trade show. It’s designed around representatives from different companies getting together and making wholesale level deals.

      • Bingo. SHOT isnt a gun show. Its for the industry, to exhibit new product and create market relationships. You can only go if youre in the media, a manufacturer, retailer, etc, and need to show credentials to get attendance passes.
        As Matt said, it was rhetoric.

        -Sent from Las Vegas 😉

  2. You know, there is no such thing as “common sense” gun laws. The only common sense gun law is the second amendment.

    • You mean, really, that none have ever been enacted.

      A common sense law would be along the lines of mandating a ten year prison sentence for any politiician who attempts to restrict RKBA, and a similar sentence for any LEO who attempts to enforce such restrictions. And perhaps make it an “exception” to whatever statutes there are against resisting arrest, if the arrest is for violating such a “law.”

  3. Outside of the Outdoor channel I’ve can’t recall ever seeing a gun commercial on tv. Outside of gun publications, I don’t recall seeing an ad for a firearm in any magazine. Where is the marketing because I’m not seeing it.

    • There you go, aggressively complicating the argument by aggressively bringing facts into it. You aggressive gun bully, you.

      • Please stop this senseless aggression! Common sense sentence diagramming is the only way to end this assault against the Children ™! We must have stricter grammar!

  4. I suppose they could mean video games?? But that’s not marketing guns… That’s marketing games using guns because kids like guns.

    • Who’s kidding who? Guns sell themselves so long as the country’s full of perps and politicians. Even kids get that pretty quick.

      • Walmart puts its ammo cabinet far from the front door because having to walk past the other customers boosts sales.

  5. Can someone give me examples of when a firearm manufacturer advertized their product to children in a way that didn’t involve video games? On that note, why aren’t they picketing EA or Activision for their first person shooters? I’ll be honest those games are what got me into real firearms. Granted they didn’t tell me to buy one, I just got curious about how they were portrayed in the media and joined the people of the gun not but a year ago.

    • There are plenty of people who hate the First Amendment just as much as this “Newton Action Alliance” hates the Second. In fact, it’s normal to see three sets of blood dancers show up after a mass shooting. There are the ones who hate the Second Amendment, who are the people this site worries about (for obvious reasons). There are the people who hate the First Amendment and use tragic events to attack whatever aspect of pop culture is the most popular scapegoat at the time (movies, rap, video games, comic books, etc.). Finally, there are the people who hate political dissidents and use tragedies to advocate locking them up in the name of “better care for the mentally ill.”

    • You want an example? The Daisy Company. Yep, those evil bastidges marketed RIFLES to CHILDREN in MAGAZINES (high-capacity magazines, like LIFE and LOOK and Saturday Evening Post. And standard-capacity ones like Boy’s Life. And Collier’s). Since 1888. No video games yet back then. Or for about the next 100 years or so.

      There were others. Savage. Winchester. Remington. Hard to believe, for the young, but there WERE marketing campaigns before video games. Or The Interwebs. Or TV. Or Radio. You see, you took these funny little lead blocks with letters and numbers on ’em, and smeared ’em with ink, and then pressed them really hard onto clean white paper. . .

  6. Only a heartless person would have no sympathy for those affected by this incident. But this sympathy does not will never extend to the point where persons like myself will give up out rights.

    Every single talking point of the anti-gun movement (or better put pro-helplessness agenda) has been proven not merely false but dangerously ignorant of the basic understanding of safety and political reality.

    • I’m sure the MSM will report it as “…a huge crowd, spilling over the sidewalk in front of the NSSF Headquarters building.”

  7. How do you sell “assault rifles” in an aggressive way?
    Is that like walking into a store and having the salesman follow you screaming “BUY THIS GODDAMN RIFLE!”

    • Um. . . there IS an ad for an AR manufacturer on one of the Killing Things Channels that shows a young fellow at the quiet country store gun counter caressing an AR, and then the scene shifts to a squad of camouflaged heroes apparently forthrightly obliterating an entire Invisible Simulated Imaginary Mongol Horde of Godless Heathens while the heroic operators are submerged in water and their guns, made by the same AR manufacturer as is being caressed in the prior scene, are encased in hardening concrete but still functioning flawlessly, after which the scene returns to the quiet country gun store and the young man saying, “I’ll take it!”
      That’s pretty aggressive.

  8. How are guns marketed in a way that caused Sandy Hook?
    To the best of my knowledge, no firearm comes with a pamphlet suggesting that you murder your mother, then take her firearms and go shoot up an elementary school.

    The NSSF, and the gun owners of this country in general, oppose laws such as the “package” that was passed in Connecticut because they do nothing to protect the innocent, strip rights away from people not inclined to harm anyone to begin with, and register law-abiding citizens as though they were sex offenders complying with Megan’s Law.
    We don’t oppose those laws because we want to see children harmed. We oppose them because they’re unconstitutional, entirely pointless, and just plain wrong.

  9. I don’t have to market guns to my son. He WANTS to shoot! But has to wait another 6-and-a-half years.

    I would start him off on the air-rifle and then the No 8 trainer ( The No 8 is a real tack driver and would give Kirsten’s Anschutz a good run for the money. My only limitations with are the very coarse front sight, the ammo (Winchester Power-Point, but only Lapua Match was more accurate at 4x the price of the Power-Points), and the single-shot loading is a real challenge on double-snaps and deliberate shoots.

    He saw my 25 metre Miniature Methuen target ( and was very impressed. Good examples are always good sellers.

  10. There are some gun-heavy video games marketed on regular tv. But to demand the gun industry stop marketing these when the protestors should be out protesting against their liberal betters in the land of the fake and beautiful demonstrates that these are the people who lack any sense of economics, marketing, advertising, corporate organization and may be the people who bought the line about keeping their doctor.

  11. The US Gov’t markted guns pretty hard in WW2 when they recruited our fathers for service with posters of marines with thompsons and M1 Gerands.I beleve Hitler had a problem with the 1st Amendment .He didn’t like this the 2nd either
    Didn’t England get their ASSES bailed out by the NRA when Roosevelt asked the NRA to help set up the civilian armament program? Let’t ask Pierce.
    Weren’ t the soldiers we asked to go to war 18-24?
    Didn’ we defeat tyranny of Nazis japenese? Who murdered millions who were unarmed? Haven’t these Assholes learned their lessons yet?
    Now who are these turds holding signs?

  12. The solution is to sell THROUGH A DEALER everything you have…and rebuy your firearms privately. This way you own NOTHING that has a 4473 on it. This way you are OFF THE RADAR…

    At least that is what I would do if I had money… My firearms were all lost in that boating accident…

  13. It’s laughable that every time TTAG reports on “anti-gun” demonstrations they manage to get 4-10 people to show-up and sometimes get way outnumbered by pro Second Amendment Supporters. Goes to show how desperate the News Media is to troll up anti-gun sentiments that they even bother to send “Reporters” to these non-events. Talk about people in denial!

    • In Connecticut, if the word “Newtown” is associated with any event, the media will show up. Had this been solely the effort of CAGV (an anti-gun org. in CT), the media would’ve stayed home. In fact, the media far outnumbered the protestors.

  14. I wonder how they’d feel is someone/some group was trying to throw the First Amendment under the bus…???

  15. To be fair there were more than 3 people there but still not a lot. I guess there were threats against a 2nd amendment supporter, you have to look across the street to see, and halfway (about 1 minute in) into the video the person is interviewed. Apparently the anti gun person swore at and threatened the 2nd amendment supporter and promised to “come after him and find him” and ” watch his back”, until police told her to get back into her car and move along.

  16. “…federal background check for all private gun sales,”

    If criminal A sells a gun to criminal B this legislation is preventing what exactly?

    If straw purchaser A dremels off serial number of firearm and sells to Criminal A this legislation is preventing what exactly?

    If previously law abiding citizen (otherwise known as a criminal) decides to use a firearm for criminal activity, he will not use his own firearm. He could dremel off the serial number and trade it with another criminal to remove all traceability. This legislation is preventing what exactly?

    This legislation only inconveniences the law abiding and could serve as a means for future confiscation.

  17. I think it’s time to start asking these groups which OTHER Constitutional rights they are willing to give up. Find out what is precious to them, and propose a deal — see how many will agree . . .

    • I bet you would be nauseated at what they are willing to give up to feel safe. I’m thinking the First, Fourth, and Fifth would be on the chopping block before you could say, “soy latte, two pumps vanilla.”

  18. Even if they got everything listed above passed how would that stop another shooter like Adam?

    When it comes to children like Adam it is up to the parents to control access to weapons, AND deal with the mental issues their child has.

  19. marketing? i have never seen a add in a magazine that was not a gun or outdoor magazine for a gun. never had have i seen a ad where a kid was holding a gun. to me most guns just sell themselves. I started my AR project not because i saw a ad, because i was curious one day and looked on my own. plus because NY state said i cant have one

    • I have seen advertisements with fathers and children shooting .22’s at the range, but how is that “aggressively marketing” a firearm to a kid? Not many 8 year olds read gun magazines, but their parents do.

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