The cancellation of the 2020 SHOT Show was a huge blow not only to the city of Las Vegas, but also to the gun business’s trade association, the National Shooting Sports Foundation, which puts on the huge annual convention. The funds taken in from SHOT exhibitors and attendees are spent all year long to support and promote firearms industry as a whole.
With no SHOT Show in January, there are now a lot of industry firms that won’t be spending the tens or hundreds of thousands of dollars to be there. That’s why many of them are making big donations to the NSSF (see SIG’s earlier contribution). Mossberg has become the latest to write a big check to keep the lights on at the NSSF and make sure they’re there until SHOT Show 2022.
Hopefully we’ll be seeing a lot more of this from the industry’s biggest players.
Here’s Mossberg’s press release announcing the contribution . . .
O.F. Mossberg & Sons, Inc. announced today a donation of $75,000 to the National Shooting Sports Foundation (NSSF) following the cancellation of the 2021 Shooting Hunting & Outdoor Trade (SHOT) Show. The 42nd annual SHOT Show, scheduled to take place in January 2021, was canceled due to potential health risks associated with the COVID-19 pandemic.
“We’re very disappointed we won’t be able to gather in Las Vegas this year for SHOT Show, and I believe that sentiment is held across the entire industry,” said John MacLellan, Vice President of Sales and Marketing. “Given the unfortunate recent rise of COVID-19 infections on a global level, and the precautions that are being taken regarding slowing the spread of the virus, we fully support NSSF’s decision to cancel the upcoming show. We also understand that most of NSSF’s annual operating expenses are generated through SHOT Show every year, which is why we’re pleased to announce that Mossberg intends to donate $75,000 to help NSSF maintain normal business operations in 2021.