This poster is part of a two-years-and-running effort by gun dealers and mental health workers in The Granite State called The Gun Shop Project. The NH GSP is a suicide prevention campaign that’s suddenly pinged the national media (and our) radar. They love it! I don’t! What does “HOLD ON TO THEIR GUNS” mean? Should concerned friends and family, suddenly elevated to mental health professionals, literally grab the guns of someone they consider depressed? Is that legal? If worried friends or relatives call the National Suicide Prevention Hotline and mention firearms will the Hotline folks call the cops? The GSP gun dealer tip sheet advises dealers to call the cops if they deny someone a firearm suspecting suicide. I don’t know the ideal answer to the question of how to deal with a potentially suicidal gun owner but . . . Protect life. Protect gun rights. Those efforts should not be mutually exclusive.