TTAG reader Jim Bullock posted the following comment underneath Gun Control Advocates Playbook Leaked.
That’s a very solid set of messaging principles. We should adopt them. Not only will the principles work, using their own tactics against them will make the un-gunners crazy mad. The other thing is you gotta hone the replies, and practice delivering them. So, below is me practicing, Rev 1.0.
ALWAYS FOCUS ON EMOTIONAL AND VALUE-DRIVEN ARGUMENTS ABOUT GUN VIOLENCE, NOT THE POLITICAL FOOD FIGHT IN WASHINGTON OR WONKY STATISTICS.
So the terror of being defenseless is OK? When did we decide that anyone who wants to can take our stuff, beat us senseless or kill us? Worse, this is taking from the many for the misdeeds of a few – unbalanced, often medicated, and throwing signs of being trouble waiting to happen, often for years. These people should have been addressed long before they took up a gun . . .
TELL STORIES WITH IMAGES AND FEELINGS.
You know, my munchkin-sized mother living in her town’s cul-de-sac of widows shouldn’t be afraid when some young guy pauses at the end of her driveway, and my sister shouldn’t have only hope when a hopped-up, recently released career criminal walks up hers, past the dogs and the orders to leave. I don’t want to walk into either of their homes to find what’s left of them, vs. them.
We shouldn’t be at the mercy of predators who are willing to take what they want. Don’t my mother & sister – one old & frail, neither much of a physical threat – deserve to be able to protect themselves?
Should the awful happen, what do we want their last moments to be?
This mother in had a choice, because she had a gun. After she hid herself and her kids in a closet, after the predators weren’t satisfied with trashing her place, after they broke down the closet door, after facing a gun was no deterrent, she had a choice, other than watching her kids die.
Should the awful happen, I’d rather my indomitable mother had something other than resignation and endurance to choose from. Will isn’t enough.
CLAIM MORAL AUTHORITY AND THE MANTLE OF FREEDOM.
Who speaks for the victims? The weak? The tired? The simply sane? Are we free when we live on sufferance, subject to the whims of any predator who would own us? Women in particular are free, not to be used, then discarded or killed. How dare anyone take that away from them.
The question, really, is who’s life do we value, the predator or the would-be victim?
EMPHASIZE THAT EXTRAORDINARILY DANGEROUS, MILITARY-STYLE WEAPONS ARE NOW WITHIN EASY REACH ACROSS AMERICA.
Unfortunately, the weapons law enforcement insist they need for their safety are not available to citizens in the face of home invasions and drug cartels. As one example, the M-4 & it’s semi-automatic derivatives has been called by homeland security “an ideal personal defense weapon.” (Check that quote – ed.)
Ideal why? They are controllable & accurate. Criminals don’t use them much because they are expensive, and hard to conceal. So, banning these “military style” weapons only makes innocent citizens more vulnerable.
It’s ridiculous to deny homeowners, property owners, and working folks access to these tools based on features that make them more controllable and accurate – better stocks, better grips, recoil-management features, etc.
The only reason I can see for such legislation, since it did nothing to reduce violence or crime the last time, is wanting honest people who are assaulted to die when they don’t have to. That can’t be it, but there’s no sense in anything else they’ve said yet.
EMPHASIZE THAT AMERICA HAS WEAK GUN LAWS AND DON’T ASSUME THAT PEOPLE KNOW THAT.
There are a great many gun laws in America. While many are as silly as “You can’t eat peanuts in church” some have some use.
While most gun laws are state and local, the overriding national, federal laws are these:
– Commercial sales must be checked vs. a national database of people prohibited from owning firearms. This didn’t stop any of the recent tragedies, but it’s something.
– Gun vendors are licensed and monitored by the ATF. Vendors are on the lookout for questionable purchases, reporting them to the ATF. It seems hard to shut down a few, bad vendors, and the ATF itself sometimes requires questionable behavior. (Multiple vendors questioned the “straw purchases” that stocked the “Fast and Furious” pipeline to Mexican drug cartels. The ATF said make the sales.)
– A great many firearms and accessories are restricted, to he point of being forbidden without actually saying “forbidden” in the laws. THERE ARE NO MILITARY STYLE “ASSAULT RIFLES” AVAILABLE FOR CASUAL PURCHASE IN THE US, for example.
Of course some countries – Switzerland, for example – put actual military weapons in every home, to no great harm. Indeed, in the US, some 200 million+ firearms in over 80% of households are used to no harm every day.
CHALLENGE THE NRA ON YOUR TERMS, NOT THEIRS.
/meta Always challenge the other guy on your terms.
Also, note “the NRA.”
“Well, the 100 million or so gun owners in the US have some positions as well…”