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Jessie Duff (courtesy

The National Rifle Association’s Freedom Action Foundation is launching their 2014 “Trigger the Vote” Voter Registration Campaign. But because a pun does not a pro-gun voter movement make, the NRA’s once again turning to Chuck Norris to kick some PR ass. The diminutive, plastic surgery-friendly action hero will lead The Campaign to Defend our Freedom. Perhaps not the ideal person to lead a “vigorous non-partisan voter registration program;” Chuck is so right wing the American flag salutes him. The new website is user-friendly and NRA branding shy, but it shows where America’s oldest civil rights organization missed a trick. Fellow NRA member, champion shooter and Taurean Jessie Duff absolutely rocks the vote! Full press release after the jump . . .

National Rifle Association’s Freedom Action Foundation Announces 2014 “Trigger the Vote” Voter Registration Campaign

Honorary Chairman Chuck Norris Will Lead the Campaign to Defend our Freedom

Fairfax, Va. – The National Rifle Association’s Freedom Action Foundation (NRA-FAF) announced the kickoff of its 2014 “Trigger the Vote” voter registration campaign, and also unveiled its captivating new ad, “Father and Son,” which can be viewed here.

The campaign once again enjoys the support of Honorary Chairman Chuck Norris, and will soon be releasing exclusive new videos featuring Norris that can’t be seen anywhere else.

One of the missions of NRA-FAF is to protect the Second Amendment through a vigorous non-partisan voter registration program. The initial “Trigger the Vote” campaign was introduced in 2009, and it has expanded in scope and reach in every election cycle since. The program uses a variety of means of communications to connect gun owners and Second Amendment supporters with tools to facilitate the voter registration process, and ensure that they are prepared to cast an informed ballot on Election Day. Trigger the Vote field teams have been visiting events across the nation since May of this year to register new voters in person.

This year, Trigger the Vote is also releasing its redesigned website, . The site has new, robust user-friendly tools to help gun owners and Second Amendment supporters easily register to vote, check to make sure their existing registration is current, as well as locate their polling place.

“The Freedom Action Foundation is one of the most critical parts of the NRA,” explained NRA-FAF President Chris W. Cox. “Through its valuable work, the NRA is able to reach millions of freedom-loving Americans and ensure that they are prepared to exercise their right to vote.”

To learn more about Trigger the Vote and how you can be a part of it, please visit .

Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. More than five million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation’s leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at and on Twitter @NRA.


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  1. I’m glad RF pointed out that Chuck Norris was not the person in the photograph. Easy mistake to make.

    • Im glad too! Otherwise I would of been regretting googling “Chuck Norris bikini pics” for the rest of the week.

    • Well, the article does state “plastic surgery-friendly action hero”…… so I can see how someone could be a little confused if no-one told them……. I would also be a little wary……

      “Chuck – is that you?? You… uh… have bigger breasts than I remember….. and, uh… you have nice shiny long hair….”

  2. The NRA needs to find some new blood to attract more voters. Chuck Norris, Ted Nugent, and Tom Selleck may have some appeal to some of their members but they don’t attract the people on the fence that are essential to winning the vote.

    • Actually it’s always good to be grooming a succeeding generation–would you have any suggestions as to someone who might attract “fence sitters”? Come to think of it, tho–did Nugent, Selleck, et al ever appeal to the “fence sitter” types back when they were the “new blood”?

    • There’s no such thing as a gun issue fence sitter. True, there are plenty of people who are neither pro- nor anti-gun, but they aren’t fencesitters by any means.

      That would imply that they’re even aware of the two sides and take a central position. They aren’t and they don’t. They’re simply outside of, not in the middle of, the entire debate. Pro-gun people apply completely inappropriate and ineffective means of persuading people whom they mistakenly think are fence sitters, when they’re actually outside of the debate entirely, and different means of recruitment are required.

  3. My favorite is:

    When chuck Norris was born he roundhouse kicked the doctor in the face – nobody delivers chuck Norris but chuck Norris.

  4. Chuck Norris has a grizzly bear rug in his living room. The bear is alive, it’s just too scared to move.

  5. I like Chuck and when he’s got to read a script he’s just fine. The problem is, he just isn’t that articulate when going live, one-on-one, unscripted with an interviewer on the subject of gun rights, especially an unfriendly to the cause interviewer. From what I’ve seen in the past, I think Tom Selleck or Joe Mantegna are better at that.
    Now, I’m moving to an undisclosed location, never to be heard from again. Chuck! How’d you get here so fast? Wait, wait, don’t . . .

    • I don’t think Selleck does that kind of stuff anymore since he was railroaded/hijacked a few years ago by, i think it was, Rosie O’Donnell.

        • When was the last time you saw him on a national show let alone some larger public media event where he talked 2A?

          Don’t get me wrong – i like him and find him really accessible. He’s charismatic and “down to earth”. It also helps that he’s on the NRA Board.

  6. Chuck Norris was once a USAF SP (Security Police), and many SPs while I served were kick boxing fanatics. While in Germany I met another SP who was high up on the food chain in kick boxing, and claimed to know Chuck Norris through the sport. Anyhow, I helped him setup a series of kick boxing exhibitions with several big names like Bill “superfoot” Wallace. Until then, I hadn’t a clue how crazy-dangerous that sport is. While watching, it seemed like the average knockout was less than a minute. Many kick boxers threw kicks faster than most people can punch. Believe me, watching it in person gives you a real appreciation for the sport…and how incredibly tough Chuck Norris was in his best days. I am glad he is on our side.

    • I once took a class from Superfoot Wallace.

      He was scary fast with that foot. I mean “WTF?! happened?” sort of fast.

      He said that, amusingly, many of the people he knocked out he caught with his return kick as they were flinching backwards from the kick is was going to deliver up front.

  7. Norris is cool, to OFWGs. But the NRA has to keep reaching down to the Millenials age group, or be seen as increasingly irrelevant, or worse, as “the enemy” thanks to the lying but effective PR of the gun grabbers, as it applies to big slices of the echo-boomers. They’ve done a good job with Noir, and some of the Women of the NRA stuff, IMHO, and I’d expect Ms Duff to be a good ambassador, but only to those who already “get it”.

    Its going to take blogs like TTAG to help the old white NRA get around its branding problem, and its going to take gunners being less “OCD” about politics and politicians, and supporting the candidates that can win, not necessarily the perfect one, or else I will stay home and not vote…”

    What that means to me is KISS- find what we agree on, and avoid the circular firing squads on the rest.

    Many hands makes the job go faster.

    The good news is the Millenials, who are 3X as numerous as the GenXers, who followed the Boomers, are becoming disenchanted with Obama, and politics. There is a backlash developing, that will separate the “responsible for myself” liberatians and tea party types, from the social-justice/mda mommies/LIV segments.

    Personally, I find Michael Barone to be the most astute on political trends.
    2014 will be the water shed for the Senate, which means 2A rights and the next 3 SCOTUS appointees. Its just that simple. If you are a believer in personal rights over state rights, you better get out and vote, and talk others into doing same, or its game over, gents and ladies.

    And, again- the Millenials arent going to listen much to a bunch of OFWGs and FUDDS. So find role models that DO work, not Gen2.0 Charleton Heston types.

    • The problem for the Millennials is that they’re the products of a wholly incompetent and corrupt educational system. Many of them have no clue about many important historical issues.

      Just last month, I had to drag out quite a bit of evidence to show one Millennial that Abe Lincoln was, in fact, a Republican – and not just any Republican, but the first Republican POTUS. Then we got onto the issue of the KKK – and she had NO idea that the most recent member of the KKK who was in Congress was a Democrat (Robert Byrd, D-WV) and that the KKK was essentially a para-military wing of the Democratic party in the post-war South.

      Their ignorance of important facts of US history, not to mention the structure of the US government, is often shocking to me.

  8. Just to expand- what I mean is add more faces than just Chuck and Jessie on Trigger the Vote-

    I’d like to see a page of pictures- 10 by 20 grid, with some recognizable, and others regular folk- like that ad awhile back “I am the NRA”- except- not just NRA- anyone who has something positive and wise to say about personal freedom. Click the face and a quote comes up, with a link to their story- this helps people relate to someone like them, without having to buy the idea that they have to be a Chuck Norris, Jesse Duff, or OFWG to be a self-defense believer.

    PS: Kirsten definitely on there too- ALWAYS be growing your next generation, NRA. Bigger Tent…

    Everyone from Pink Pistols and Log Cabin Repubs to Dick Cheney and Rush Limbaugh, and everyone of all sizes and colors in between, and why personal freedom, independence, and the right to self-defense matters to them. EVEN if they dont carry a gun!


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