VIDEO: BulletProof Everyone Founder Shoots Himself to Demo Jacket
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Dallas Jolley, CEO of Bulletproof Everyone, decided to demonstrate his company’s bulletproof jacket by shooting himself at point-blank range. Check it out:


(It is worth nothing that Richard Davis, founder of Second Chance – the guy who invented soft body armor whose back-story is awesome, by the way – used to do demos being shot with a .44 Magnum while wearing his vest.) Here’s Davis’ video:

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  1. I don’t care what anyone says, I wouldn’t do that with a .45 or a 9mm, or a .380 for that matter! I don’t know ’bout the rest of you, but I am positively allergic to getting shot with much of anything!

    • “Good way to bruise a liver or start an appendicitis attack.”

      Isn’t the kidney in that area as well?

      I may have 2 of them, but I want both in good working order…

    • IIRC, the Second Chance guy’s doctors/insurance eventually made him stop doing the demos for this sort of reason.

      That’s how Houdini died!

      • “That’s how Houdini died!”

        Exactly – Houdini was killed by a single punch that he wasn’t prepared for. Apparently the ability to take very hard punches to the abdomen was part of Houdini’s show, and some jackass decided to try it when Houdini was out and about.

  2. Whenever I see or read about somebody testing armor by volunteering to be shot, I always have to wonder: “What’s your Plan B?” If everything goes right you walk away with what, a great big bruise? A couple cracked ribs? Now what if things go wrong?

      • Joke about it all you want, but a standard failure to stop drill is two to the chest, two to the pelvic girdle, and then one to the head.

        • When I was still in it was overwhelmingly 2 to chest and 1 to the head but that was 5ish years ago in Kandahar with any likely issues being within 50 yards on the long end. Personally I always thought the pelvic girdle was a good idea but army logic often overrides good sense.

        • Sorry, but no. The ‘fail to stop’ drill is just a more PC term for the Mozambique Drill. The standard is 2 rounds center mass, then one to head (since in theory it shouldn’t be moving around as much after the two to the chest) OR one round to the pelvic girdle if the head is not a viable shot. Hence the ‘hearts and minds’ comments about 2 to the heart and one to the mind.

          Having suffered a fractured pelvis (crush injury in country), you can still walk around and interact unless you hit the hip joint, which is about the size of a kiwi for all intents and purposes.

  3. Sorry, violates every safety rule. There are better ways to test their armor. I get the sensationalism of this stuff for a you tube video, (and marketing) but so many levels of wrong.

  4. Dallas did an excellent job of not cussing, afterwards. I probably would’ve tried to be family-friendly but would have failed, eventually…

  5. It was interesting. There are a couple other YouTube videos from other companies showing the company CEO shooting themselves. Pistol bullets just don’t have that kind of energy. It’s not going to knock you down. If the energy goes kinetic. Like an experimental kinetic energy weapon. Like say shooting small ball bearings at 20000 feet per second or more. That’s going to translate into explosive energy. Bodyarmor wouldn’t stop that. Matter of fact you explode like a water balloon. Most likely have a crater in the ground about the size of a watermelon. And surrounding foliage would probably catch fire. From the exothermic reaction. So the 9mm 124 gr+P ,the physical impact, blunted by soft body armor, is equivalent to someone being hit with a ball peen hammer by a large man.

  6. Maybe he and the guy from Texas Armoring Corp should take turns shooting at each other whilst protected by their products.

  7. Idiotic is all I have to say. Shooting ones self even for a promotion of a product is so dumb.
    Id rather see a dummy made of say wax covered with the bullet resistant vest after its shot and the trauma done to the wax. If there is no indentation shown then Id be a little impressed…………maybe. It also had better been done with a full power brand name cartridge.

    Edit: Just saw the vid. What an idiot. I like my kidneys Id never have done that.

  8. No. Won’t watch.

    I don’t encourage stupid people doing stupid things, and intentionally violating firearm-handling rules is stupid.

    • Chip,

      What firearm handeling rules are you referring to? Are you referring to the “4 rules of gun safety”?

      1) Treat all guns as though they are loaded. – He did.
      2) Never point the firearm at anything you are not willing to kill or destroy. – since he pointed it at himself, I assume he was willing to kill himself or destroy his kidneys.
      3) Know what is beyond your target.- Himself.
      4) Keep your finger off of the trigger until you are ready to shoot. – Looked like he did this to me.

      It may be stupid, but not a violation of the rules I am aware of.

      • Yes, those would be the 4 Rules. He violated #2 and #3:

        #2: He pointed his firearm at something that he ostensibly does not wish to destroy: himself (or one of multiple, vital organs that in part constitute him).

        #3: Assuming his target was the vest, he pointed his firearm at something beyond his target: again, himself.

        • Chip,

          I respect your comments on this site. I do disagree with this violating 2 and 3. He was fully aware and willing to accept the consequences of his action. The rules are there to prevent NDs and accidents. I don’t think had he shot and killed himself, anyone here would consider it an accident. It was a fully aware decision. Shall we say “agree to disagree”?

        • I do disagree with this violating 2 and 3. He was fully aware and willing to accept the consequences of his action.

          That he knowingly and willingly violated Rule #2 and Rule #3 does not change the reality that he did, in fact, violate Rule #2 and Rule #3.

          The rules are there to prevent NDs and accidents.

          I disagree that the only purpose of the Four Rules is to prevent negligent discharges and accidents. Rule #1 and Rule #4 directly address negligent discharges, but Rule #2 and Rule #3 do not.

          I do agree that the purpose of the Four Rules is to prevent unintended harm resulting from firearm handling. Thus:

          I don’t think had he shot and killed himself, anyone here would consider it an accident. It was a fully aware decision.

          I agree with you on this point. Any harm that might have resulted from his unsafe handling of a firearm would have been an expected outcome of his actions.

          Where we disagree, however, is the conflation of the intent and consequence of violating the Four Rules. He knowingly and willfully violated the Four Rules – which makes his violation not a matter of ignorance, but rather a matter of stupidity.

        • @ Chip,

          That is why I respect your opinion. I may not agree with it (this time) but it is always well thought out and articulate. I think I am a buyer of this product. I have always wanted soft armor that looks like somewhat normal fashionable clothing. I am a big guy 6′ 7″ so I hope they make a tall version.

  9. Boy………where have the men gone?

    Many of these comments are. (Or should be) embarassing.

    Are we not Americans?………..awful lot of commentors sounding french.

    You won’t even watch because it might offend your delicate sensibilities???? There are many lessons here about being an American and building a successful business….taking risks to make your product stand out…….

    I feel sad for America……..Where are the Men? I watch as America becomes a nation of pussies

    • See that’s just it. I’m not thinking I’d be willing to do that myself. But if you’re a salesmen willing to throw your life on the table for your product, that’s just proof of concept. I can respect it if you don’t screw it up. Plus, he has balls of steel.

    • Indeed. Instead of anyone even commenting on the fact that the jacket doesn’t look super bulky, just stopped a 9mm +p at almost point blank range, guy only has a serious bruise, they’re whining and complaining about violating gun safety rules and the “stupidity” of this guy.

      It’s one thing to make a product. It’s one thing to try to sell that product. You go to a whole other level when you have enough faith in it to demonstrate it’s effectiveness on yourself.

      Elon Musk won’t even go on his first “rocket to Mars” but he sure wants everyone else to go and be guinea pigs.

      Methinks I now know what “+p” stands for…

  10. I am genuinely impressed, but not impressed enough.
    I would not buy the product unless I see the results of a round impacting the zipper at a 90 degree angle.

    • My wife ordered me one in October to arrive for Christmas. We finally received it January 11th. Well, I wear a large jacket and she ordered a large, and it won’t even close enough to snap the buttons. Even without the plates installed. No big deal, I will send it back and exchange it for the Extra Large. Well we have been emailing and calling the company since the 11th with zero response. She had a similar experience when trying to contact them to find out where the shipment was, since it was supposed to have arrived before Christmas..

  11. Beware, I have personal experience. Mr Dallas Jolley and Bulletproof Jackets are a scam. Two month delivery time promised. Fifteen months later, no product. RIP OFF.


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