Here are some of the ways the company describes “Eugene the M16: Rifle Pillow Squish Plushie”—which measures 23″ wide and 16” tall—on their Kickstarter page:
Cute. Squishy. Tactical.
Eugene the the M16 is an epic plushie that is super squishable, crazy cute, and terrifically tactical.
Generously chonky sized, Eugene the M16 is the perfect perky pillow. Whether protection from nightmares or simply a wildly fun conversation topic, Eugene the M16 will turn heads and make fans wonder, “Where did you find that fantastic squish toy?”
Battlemallows™ are the only “kawaii” (cute) plush weaponry on the market. Already fans are asking, “Who’s next in the Battlemallow™ family?” (we have some designs in the works already).
Joy, happiness, and freedom.
The Battlemallows™ family is being launched with the most popular battle rifIe in the United States, the M16. The history of the M16 is rich, having making its debut during the Vietnam War. the AR-I5 itself is eventually derived from the M16.
Eugene the M16 is instantly THE coolest squish plush at the party.
— Jennifer Sandlin in Eugene the M16 Is a “Cute, Squishy, Tactical Japanese Kawaii Style Assault Rifle”