Image courtesy of Sig Sauer
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Last week at the 2018 National Association of Sporting Goods Wholesalers (NASGW) Annual Expo Dinner in Pittsburgh, Sig Sauer was honored with three prestigious awards.

The first is the 2018 NASGW Leadership Award for “Innovator of the Year,” given to association members that exemplify a commitment to two-step distribution in the sporting goods industry and provide outstanding value and service. Nominees for all NASGW Leadership Awards must demonstrate outstanding distribution policy, marketing, sales and promotion, logistics/operations, and support for the industry.

“This award is a testament to the professionalism, hard work, and dedication of our commercial sales team that goes above and beyond every day to represent the SIG SAUER brand, our products, and our programs to this valued network of distributors,” said Tom Taylor, Sig Sauer’s Chief Marketing Officer and Executive Vice President Commercial Sales.

The second award is the 2018 NASGW-POMA Caliber Award for “Best New Optic,” awarded for Sig Sauer’s Electro-Optics Ballistic Data Xchange (BDX) system, which we got a look at during the NRA show.

BDX is a fully integrated rangefinder and riflescope system that utilizes Applied Ballistics and Bluetooth™ to calculate and illuminate the exact holdover dot for the perfect shot. BDX is simple, fast, and intuitive – just connect the dot. The SIG BDX app is available for Android or iOS devices.

“We are really proud that our BDX rangefinder and riflescope system continues to be recognized by writers and our industry peers for its innovation in optics,” said Andy York, President of the Electro-Optics division. “This Caliber Award is shared and appreciated by everyone on the team at SIG SAUER that worked to develop the BDX system, and bring a product to market that fuses technology in a simple way with traditional rangefinders and riflescopes – changing the game for hunters and shooters everywhere.”

Finally, Sig also won the 2018 NASGW-POMA Caliber Award for “Best Overall Product” with the P365. This is the highest honor amongst the 2018 NASGW-POMA Caliber Awards.

“We developed the P365 because we saw a need in the market for a true high-capacity micro-pistol that would meet our high standards for quality and performance,” added Tom Taylor. “Based on the popularity of the pistol, and the continued demand for it in the marketplace, we proved to be successful in our mission and we could not be more proud to have our achievements with the P365 recognized by these two organizations.”

This is the first NASGW Leadership Award for Sig, and the second and third NASGW-POMA Caliber Award for their products. In 2017, the P320 X-Carry received the NASGW-POMA Award for “Best New Handgun.”


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  1. Sig’s strategy is apparently to cut corners in engineering, get rid of QA, and try to make up for it in marketing and sales teams.

    Firearm customers end up being the QA beta testers. It’s not a lot of fun to be left holding the “Gen 1” or “recall” bag.

    After the MPX, MCX, and P320 launches, I doubt I’ll bother with Sig again.

    • “After the MPX, MCX, and P320 launches, I doubt I’ll bother with Sig again.”

      And I’ll be YOU bought one of each… This is about like Car and Driver’s “Car of the Year” voting. Ought to at least have driven one to vote. Of course everyone’s entitled to their opinions. I doubt Sig will miss you, though.

      • This may be fall on deaf ears, but working hard and being productive go a long way towards building wealth and having disposable income.

        If you don’t understand that, I can see how it would be baffling that others can afford not just one, but multiple toys.

        It’s not that I don’t enjoy my SIGs, but it’s disappointing that the best strategy is to let a few recalls and product revisions go by before jumping in. My Ruger and FN buys haven’t suffered from this, for example.

        They’ve lost something in the at-all-costs rush to market, methinks, but perhaps we’re just treating guns like we treat software these days.

        • Wyatt, you are 100% correct.

          What makes Sig so innovative? Their ability to launch product after product with glaring flaws and no plausible defense? There not getting another dollar from me.

          To the naysayers, Sig may not miss any one of us individually, but they are sure going to miss us as a group. There are a lot of people who are fed up with Sig’s more-than-questionable quality control.

    • Everyone has recalls and updates.

      The M&P shield is a concealed carry benchmark now, but my 2 early models suffered issues similar to the P365 teething issues. S&W has at least 5 generations of strikers just for the M&Ps (that I know of, not counting 2.0).

      We certainly “hear” about it a lot more thanks to popularity of social media and the extreme popularity of the P365.

      If it we’re as bad as some people’s perceptions then Sign would be going out of business due to all their lifetime warranty claims.

    • It was painful to me too. If Sig ever cleans up its act, I’ll be in line for its next compact pistol, and in .357SIG no less; I liked it when I shot it. But now I don’t see any of that happening.

  2. GLOCK representatives issued a protest statement afterwards stating “Hey! We took out the finger grooves! And we slapped the slide from a 1988 model onto a frame from 1982. Now that’s innovation!”

    (just kidding, everyone,.just…um, what are all you guys in GLOCK t-shirts doing with those torches and pitchforks? GULP!)

  3. Sig used to represent quality, now, not so much….I won’t write them off, but it will be a year before I consider a 365….

  4. This HK fanboy calls BS. No modern high end firearm should go off when dropped. “Splain me dis, Lucy”.

  5. got my hands on a p365 when i was at the jax in ames (they don’t stay on the shelf near chicago). primer swipes not withstanding, 12rds in that diminutive platform did require some innovation.

    • Gander USA has the P365 everyday for $499. I’ve put around 100 rounds through my little bro’s 365, no problems, hitches or glitches, trigger easy transition from the G43 and no need for extra mag. Same size. I’m getting one next week, why not?

  6. I presently have the MCX, MPX, 3 P320s and the P365 and I have not had any issues with them. Now I am not saying that there are not any issues. I am just stating the facts for me. I have had my MPX, and P320s, for 3 years with over a 1000 rounds no issues. MCX for over a year with 700 to 800 rounds no issues, P365 for over a year with will over a 1000 rounds no issues. My carry pistol is the P365 since I got it. When I can I will get a second P365. I look forward to them in continuing to innovate and I will continue to purchase them. I also have Glocks but I cannot shot with them like I can a SIG.

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