Ruger’s LCP is all the rage. Still. Credit the dramatic increase in concealed carry permits, triggered by the relaxation of CCW regulations in several gun-lovin’ red states. This small gun sales surge caught Smith & Wesson napping. Well, not really. The storied revolver maker manufactures some of the world’s best pocket pistols. Still. But they didn’t have a direct answer to Ruger’s .380-caliber semi-automatic mouse gun. Instead of selling customers on the virtues of revolvers, Smith & Wesson countered the LCP with a small semi of its own. The $400 Bodyguard‘s Unique Selling Point: a built-in INSIGHT laser sight. Ruger’s retaliated with their new LCP-CT with an on-board Crimson Trace laser. For $548. Will buyers pay the premium? Stay tuned.