David Hogg, the ostensible cofounder of March For Our Lives, an anti-gun organization formed after the Parkland school shooting, has announced that he will “step back and take a leave of absence” from the organization. His departure comes after disputes with other board members over the use of his fame to launch an unrelated business.
“…[S]ome of my recent actions have undermined my peers within the movement.” Hogg said in a Twitter post. “To my fellow organizers and those I love most, I want to express my deepest apologies.”
I know I’ve said a lot in the last week. Maybe too much. Please read this if nothing else. pic.twitter.com/m7hZwpg0mb
— David Hogg (@davidhogg111) February 11, 2021
After a public argument with the conservative founder of the My Pillow company, Mike Lindell, Hogg announced his intention to start a competing pillow company apparently to get back at the conservative Lindell. He claimed that his company, backed by a wealthy left-leaning tech entrepreneur, could drive Lindell out of business.
When asked about the challenge, Lindell told Axios, “Good for them. … Nothing wrong with competition that does not infringe on someone’s patent.”
A review of Hogg’s Twitter account shows that he’s been posting heavily about the launch of his company, Good Pillow. Hogg says the idea for the company started as a joke, like Dogecoin, but that he’s now very serious about the idea of starting the company.
Hogg claims he’ll run the company in a way that reflects his left-leaning values. He said the company would hire “formerly inceaserateb [sic] people, vets and the workers from my pillow in the case we put them out of business” and would appoint a “chief progressive officer” to act as a sort of company commissar.
May of his fellow anti-gun activists weren’t impressed by the formation of the company and Hogg’s use of his Parkland celebrity to promote it. “To those of you who marched, donated, lobbied, and called for change… I’m so sorry this is what it turned into. This is embarrassing,” said Cameron Kasky, another cofounder of March For Our Lives, in a tweet. “But, welcome to America, everything ends up a grift.”
But, welcome to America, everything ends up a grift.
— Cam (@cameron_kasky) February 10, 2021
The March for our Lives Twitter account was less accusatory, but clearly wanted to distance itself from Hogg. “We want our youth activists, supporters, and followers to know that the Good Pillow company is not associated with March For Our Lives,” they said. Elsewhere in the statement, they made it clear that they didn’t expect Hogg to dedicate his whole life to the organization’s mission.
“I am more than my trauma- I am more than an activist I’m a human being that gets to decide what I want to do with my life. If I want to start a pillow company to help people, feed myself and create jobs I’m going to do it.” Hogg said on Twitter.
Getting into business is probably a good thing for Hogg. People who have experienced trauma eventually need to heal and move on to be productive. I know this from personal experience. It would be good to see Hogg make that journey.
On the other hand, it’s sad to see a business venture be so tainted by politics. Not only does it reduce its chance of success, but any healing process or sense of accomplishment will be muffled by the fact that the business was built on the back of fame from his activism.
I’ve long called the anti-gun activist community “vultures”. When tragedy strikes, the bodies don’t even reach room temperature before they are on the scene trying to see what benefit they can get from the dead. They have a long history of this, from wheeling a confused and semi-present James Brady around like a prop in the 90s to the more recent exploitation of people like David Hogg to further their agenda of civilian disarmament.
Hogg may be starting to see the light, though.
People need to stop perpetuating the gaslighting that people that have trauma and ptsd can only do one thing.
We really are going to help people, create jobs and more.
Doubt me all you want- personally I don’t care- ultimately know I’m doing this to help people.
— David Hogg (@davidhogg111) February 10, 2021
Thank you all for your support I need it.
I still have to work through the gaslighting often times.
— David Hogg (@davidhogg111) February 10, 2021
He’s right to be upset that people are bashing him for doing something productive, like starting a company, instead of being an activist his whole life. Mike Lindell may have actually inspired him to be a better, more whole person. Hopefully the Harvard undergrad will eventually see how deep the rabbithole of gaslighting goes, and fully free himself from the people who used him to further their agenda.