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If you’re attending or just interested in the NRA Show this year, Blue Force Gear is running a handful of creative social media campaigns, scavenger hunts, and other engagement activities. Press release with full details follows . . .


WHY:               Blue Force Gear®, the designer and manufacturer of the world’s finest weapon slings and tactical equipment, will be “going social” at the National Rifle Association (NRA) Annual Meeting from Thursday, April 27 through Sunday, April 30.

With over 128,000 dedicated and engaged followers across its social media platforms, BFG will carry its online momentum into the NRA Annual Meetings in Atlanta engaging its fans throughout the weekend:

Snapchat For the Win

Show attendees can join in on the fun simply by using the Blue Force Gear Snapchat filter. Don’t think that’s all that is in store, throughout the weekend Blue Force Gear will be holding “flash sales” available only to our social media followers and will be provided in Snapchat.

The Ultimate Gear Up Giveaway

Blue Force Gear’s products are known for its lightweight and durability. To showcase this, during the show, a Blue Force Gear branded K-2 cooler will be packed to the max with various gear. Participants will be able to guess the total weight of the cooler and gear. The closest guess will win the branded Blue Force Gear K-2 cooler and gear.

Soldier “Man Hunt”

Blue Force Gear will be set to “deploy” 20 solider figurines out into the ‘wilderness,’ or the Georgia World Congress Center. Those who save and return these figurines to Booth #4374 will win a prize. Prizes will range from a Blue Force Gear branded K-2 cooler and autographed copy of Larry Vickers 1911 Guide to Blue Force Gear shirts and stickers.

Georgia Natives

The NRA annual meetings are being held in the Georgia-born company’s home state. To pay homage to the state that has been home to the company for the last 13 years, all Georgia natives who make a purchase at the show will receive Blue Force Gear swag.

WHERE:           Georgia World Congress Center, Booth #4374

MEDIA:            Blue Force Gear® invites you to participate in the live action and follow along. Interested in working together for this revolutionary social media campaign? Engage with Blue Force Gear on Facebook or Instagram.

ABOUT:           Blue Force Gear will demo three new products at this year’s NRA Annual Meeting. Its product line and experts can be found at booth number 4374 at this year’s Annual NRA Meeting. New product demos and seminars are scheduled in the booth for the entire week.

About Blue Force Gear:

Blue Force Gear designs and manufactures military load carriage equipment and weapon slings. Dedicated to innovation and quality, all products are designed and manufactured in the United States. The company is known most for the Vickers Combat Applications Sling™, the sling of choice for over 250,000 US Marines, Soldiers, and Airmen. Blue Force Gear designs the best weapon slings and leads the lightweight equipment revolution with its Ten-Speed® multi-use pouches. Unrivaled innovation and attention to detail set Blue Force Gear apart from others in the tactical equipment industry.

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