Avidity Arms PD10 PD-10 Rob Pincus
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Rob Pincus has been working on the PD10 for the better part of a decade. Many things intervened over the years, but now, in 2023, his project has finally become a reality. The Avidity Arms PD10 9mm pistol has changed quite a bit since the prototypes were displayed at a number of previous SHOT Shows. Avidity Arms has added optic compatibility on top of an already feature-filled gun.

Here is what Avidity has to say about the gun and TTAG is efforting one for a full review . . .

Avidity Arms is proud to launch the first pistol designed by a defensive shooting instructor. Veteran instructor Rob Pincus started the concept of the PD10 (“Personal Defense”) after decades of working with students that have ranged in experience from new shooters to experienced armed professionals.

Those teaching experiences offer unequaled insight on the ergonomics, size, and quality issues that real shooters face with defensive pistols. Some students bring guns that are perfect for them, but sometimes they just brought what may have been right for their agency, their previous instructor, a family member or the person at the gun counter, but proved an imperfect pairing for the student’s hands and/or needs. Avidity Arms has taken a different approach than other manufacturers. The Development of the PD10 has happened largely in the public eye over the past 8 years, with many early prototypes put in the hands of students, with valuable feedback being noted. With hundreds of instructors certified to teach his programs, Pincus was also able to get their input and opinions on the PD10’s design and feel. The final result is a pistol reflecting the needs of people who actually carry guns for defensive use and the insights of those who teach them.

Avidity Arms PD10 PD-10 9mm pistol Rob Pincus

Ergonomics: Proper hand fitment is far more important than following the latest texture trend or popular grip style. Human hands can vary greatly in shape and size. Natural alignment of fingers with controls, a reasonable trigger reach, maximizing surface areas in contact with the hand, comfort for the purpose of controllability… these are the goals of the PD10’s grip shape, which accommodates larger hands and longer fingers, while fitting those with relatively small hands very well.

Carryability: To a point, it can be said that “Smaller is easier to carry, larger is easier to shoot”. Smaller guns can also be harder to get a grip on from deep concealment. Pincus has long said “Carrying a gun is a balance of compromises.” The PD10 sought the middle ground in defensive firearms size. Built around a metal 10-round, single-stack magazine lead to a surprisingly thin grip that will fill most hands and carry very comfortably inside the waistband. Despite recent trends for shorter barrels, a 4” barrel is rarely harder to conceal, offers a longer sight radius for increased deviation control and offers more weight out in front of the shooters hand to aid in recoil management for fast follow up shots. Most modern defensive handgun ammunition is also engineered to perform best from a 4-5” barrel.

Shootability: The PD10 features a Smooth Strike™ Trigger, which offers a uniquely consistent pressure first trigger press for a striker fired pistol. Trigger reset is short and crisp, allowing for fast consistent follow-up shots. The angled polymer trigger shoe breaks at about 90 degrees and holds a metal tab safety that impinges trigger movement against a metal frame insert if the trigger is not properly engaged by the shooter. The PD10 ships with high quality AmeriGlo™ Claw Sights, also designed by Pincus about a decade ago, featuring a wide rear notch and a bright front square with tritium insert… a combination which has proven to be optimized for defensive shooting situations.

Avidity Arms PD10 PD-10 9mm pistol Rob Pincus

American Manufactured Quality: In today’s economy, many people shop by price point, but with the cost of manufacturing ever-increasing, that can, unfortunately, lead to lower-grade components being used to meet a pricing goal. The PD10 is a defensive tool intended to perform and last. Completely manufactured and assembled in the USA, not a single MIM part is used. The barrel is made from 416-R Stainless Steel sought after for rifle barrels. Also strengthening the PD10 is a cam block with front rails made from tool steel and a disconnector from Carbon Steel. Keeping everything in place are pins made in-house with 20 times tighter tolerances than standard roll pins; ensuring trigger function and feel is consistent and predictable.


•Caliber: 9mm
•Action: Semi-automatic/striker-fired
•Capacity: 10+1
•Barrel Length: 4″
•Frame: Gray Polymer
•Sights: Steel, wide rear notch w/ front square
•Safety: Integrated trigger, firing pin block
•Overall Length: 6.94″
•Width at widest: 1″
•Overall Weight: 18.8 oz.
•MSRP: $599 ($625 w/ Optic Cut)


•Deep Tang
•Aggressive Grip Pattern
•Accessory Rail
•Safety Index Point
•Contoured Slide Stop
•Aggressive Slide Serrations
•Loaded Chamber Indicator
•Captured Recoil Spring
•Magazine Extraction Relief Cut
•Flared Magazine Well
•Undercut Trigger Guard
•Oversized Magazine Release
•Steel Trigger-Tab Safety
•Striker Blocking Drop Safety
•Low Variance Trigger with Short Reset.
•Slide Cut for Red Dot Sight (PD10-OC Model Only)

Avidity Arms has made the PD10 for carry, not just to be another gun in your safe or to take to the range. As part of their commitment, Avidity Arms has partnered with some of the Nation’s premier holster makers. G-Code, Tacrig and JM4 Tactical have all committed to have holsters available for the PD10 when it launches at SHOT 2023.

Avidity Arms PD10 PD-10 9mm pistol Rob Pincus

The PD10 will be available with both a standard slide and optic cut (Holosun 507K/EPS Carry, Shield RMSc footprint). The pistol will be featured at Galleryofguns.com and displayed at the Davidson’s Booth at SHOT Show 2023 (72317). Visit AvidityArms.com for more information about the pistol and Avidity Arms, LLC or email [email protected].


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  1. Glock like. About the same price as a Glock. Every pistol is a Glock and every rifle is an AR15. Kinda boring.

    • The PD10 was around as a concept in 2013, prototypes were seen by 2016 at least. Glock’s G48 came out in 2019. If anything, Glock stole Pincus’s thunder with their G48. Pincus definitely missed the mark by taking so long to actually bring it to market.

      • Good Lord….
        Every Glock looks like every other Glock since 1982. And everyone else copies them for a reason.
        I am exaggerating only slightly.

        • Interesting observation.
          The Honda Civic or Toyota Corolla are both good designs. Cheap.
          Does that make them a Mercedes 500? Or a Corvette?
          Of course not.
          Seems to me, in the gun industry we substitute cost for either innovation, quality, popularity or convenience as superior.
          Would you ever compare a Remington 700 to a Steyr SSG 08?

          COL Travis, this is not directed at you, but gun owners in general.

        • Yes, people copy what works. Cars, guns, movies, furniture, etc. Glocks are pure utilitarian, they will never win a beauty contest but they sell like crazy because they are not expensive and they do what they’re supposed to do with minimal effort maintaining them.

          I’m drawing a blank on the company that made the 1911 out of a freaking meteorite. Or a pair. I think you had to contact them and talk about it, they are so expensive? I don’t remember, I may be wrong about that. Regardless, that company’s pistols make Wilson Combat look like Taurus. There are levels for everyone, that’s what’s great about the free market (as much as it is free.) We aren’t locked into one brand, one direction. Big fan of choice, and I would never tell anyone to not buy something unless it was truly dangerous or made so poorly that it fell apart just by looking at it.

          I just think it’s funny to say Glock stole a design when they’ve been the most slumberous looking guns for four decades. Again, I exaggerate. But not a lot!

    • Yeah, I just cannot get excited about a Glock or AR unless there is something really new or innovated about it.
      I find myself looking at old Western style pistols and rifles with more excitement.
      I do like some of the PRS stuff, but I cannot compete so there is really no point in owning one. Honestly, my old Winchester M70 can do most of what those rifles can do and it is bought and paid for.

      • I think the “different” aspect of this gun is the width. It is *quite* slim while still providing a full grip and full length barrel. I am interested but I don’t know if I’m $700 after tax interested.. I’ll wait to see the reviews and handle it in person.

    • Right, don’t we have enough of these already? It looks like a 90s S&W and even if it’s a fine gun on its own manufacturers making Glockalike after Glockalike verged into comedy quite a while ago.

    • I’ve never seen your handle before until now. Are you really that stupid? Serious question. I’ll wait…
      Oh I get it Debbie! You had me fooled there…

      • I have been absent for a long time, but I have been on here intermittently for quite a while.

        I was making a joke about my favorite line in National Lampoon’s European Vacation when Audrey calls Debbie on the payphone. I was reminded of the scene and it gave me a chuckle. I can explain the scene if you are unable to find it or understand the humor.

  2. Well you do not purchase a firearm by looks just like you do not purchase a musical instrument by looks…Only way to tell if it is Glockish is to shoot both the Glock and P10 and judge them by reliability, ergonomics and accuracy. Of course most such price range firearms out of the box are not at their peak and need to be dismantled, cleaned and tweaked then put to tests. The P10 has some thoughtful gripping cuts while the front of the trigger guard is slippery looking. It would have been nice to see the innards.

  3. I lost interest as soon as I saw the name Pincus. I lost even more interest at a capacity of 10 + 1. Seriously, what a pos gun. Much more proven options available.

  4. 9mm is to powerful. It blows the lungs out, I eat the lungs too. So for economical reasons I do not use 9mm.
    Do they make one in 20mmJDJ?

  5. It looks like a Springfield plastic gat in the grip. What does this pistol really do that isn’t already done by some other pistol that is far easier to find aftermarket accessories for? The only thing this does, is make me want to go the range with my guns.


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